Essex & Herts Air Ambulance

Location:Between North Weald & Earls Colne, Colchester (Hybrid: 3 days on site, 2 at home. Primary base at either site, depending on candidate preference and business needs. Occasional travel between sites required) Job Purpose Lead the planning, delivery and evaluation of Individual Giving campaigns and supporter journey communications across digital and direct channels, generating sustainable income growth and an excellent supporter experience. You will manage campaigns to acquire, retain and steward individual supporters (digital acquisition, email marketing, regular giver welcome journeys, appeals) and support testing of new products, propositions, channels and journeys to diversify income and maximise long-term net income and supporter value. Duties and Responsibilities Strategy, Planning & Growth Contribute to the Individual Giving strategy, focusing on digital acquisition, email marketing and supporter development Work with the Head of Individual Giving on innovation projects to acquire, retain and maximise net income from audiences Help plan strategic initiatives such as the charity's anniversary Monitor digital fundraising developments and test new products and channels Campaign and Project Management Project manage campaigns from design to evaluation, on time and budget, to acquire supporters and increase donor value through upgrade and cross-sell Develop and test stewardship programmes to maximise retention and lifetime value Manage agencies and brief internal teams across email, paid digital, telemarketing and direct mail Compliance, Risk & Governance Ensure compliance with the Code of Fundraising Practice, GDPR and PECR Work with Technology and Insights and partners on compliant data, consent and preferences Monitor digital fundraising regulation and risks, implementing changes as needed Data, Insight & Performance Use insight, segmentation and analysis to optimise performance Report on key metrics: recruitment, retention, attrition, ROI, income, lifetime value, satisfaction Work with Technology and Insights to improve data quality and insight Monitor digital supporter behaviour trends Supplier & Agency Management Manage day-to-day relationships with agencies, fulfilment providers and suppliers Ensure suppliers meet contractual, compliance and values requirements Supporter Experience & Stewardship Work with supporter care teams to handle enquiries, complaints and feedback promptly Champion a supporter-centred culture Financial Management Develop and manage campaign budgets Monitor income, ROI and agreed targets Produce forecasts for annual budgeting Collaboration & Leadership Foster a culture of innovation Build strong relationships across fundraising, marketing, supporter care, technology, insights, finance and operations Contribute to cross-functional projects that enhance engagement and income Act as an ambassador for the charity As a patient focused emergency medical charity, all staff must be confident in CPR and AED use; you will complete mandatory in-house training annually Knowledge / Skills - Essential Good understanding of individual giving fundraising, including acquiring, retaining, reactivating and developing supporters to increase lifetime value Good understanding of digital individual giving trends Good knowledge of email marketing, including segmentation, testing and optimisation Ability to use data and insight to improve campaign performance Strong organisational skills and attention to detail Strong communication and stakeholder management skills Good project management skills, managing multiple priorities Desirable Understanding of audience segmentation and supporter journey planning Understanding of GDPR, PECR and fundraising regulation Experience - Essential Planning, delivering and evaluating individual giving campaigns Managing email marketing campaigns Managing digital acquisition and/or development activity Using results, insight and testing to improve performance Managing day-to-day relationships with agencies, suppliers and internal stakeholders Desirable Using audience insight to develop and test new fundraising products, propositions, channels or supporter journeys Personal Qualities Proactive, innovative and driven to deliver results Strong interpersonal skills Collaborative and team-oriented Strong personal integrity and commitment to excellent supporter experiences Curious about emerging fundraising trends, supporter behaviour and digital innovation The Package 24 days annual leave plus 8 bank holidays (pro-rata), increasing with service Pension with minimum 6% employer contribution, plus annual review Occupational sick pay from day one Manage your own hours (core hours schedule) Free Employee Assistance Programme (plus immediate family) Cycle to Work through salary sacrifice Blue Light Card discounts How to Apply Closing date: 29th November 2026. Interviews in person at North Weald, Epping Your application form is used for shortlisting, so include everything you want considered Please write responses yourself, not with AI tools. We want your genuine voice and experience This role requires a DBS check We may close this vacancy early if we receive many applications, so please apply early.