Aurora Energy Research

Join our Marketing team in Oxford About the position We're looking for a technically-minded, strategic marketer to critically impact the success of our software portfolio. You will take a client-centric approach to understanding our SaaS products' value propositions and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry. Our software products and services help the transition towards a more sustainable world. Already launched in our home markets, we have Amun, Chronos and Origin, and we've plans to extend the releases across even more regions! You will take evidence-based planning decisions and execute multi-channel campaigns considering the full marketing mix. You will be a member of our global Marketing and Communications team, reporting into the EMEA Marketing Manager, and working with the other regional marketing specialists in the team. To be successful, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding and collaborative environment with development potential and a fun social culture, where we take our work seriously, but ourselves less. Key responsibilities Monitor our value proposition in a changing market and evolving product range, anddevelop our key messaging for each SaaS product. Work with our Marketing and Software teams to plan and execute the strategic marketing plan for our SaaS products. Apply the marketing mix to attract the right audience, with the right messaging. Define B2B buyer personas, identify pain points, create content and marketingcollateral to target clients throughout the decision-making process. Develop and deliver targeted campaigns. Lead the digital media presence of our software. Generate and warm leads to hand to our sales team. Measure results and optimise accordingly. What we are looking for Required attributes: 3+ years working in SaaS/tech marketing. Experience of B2B content/ABM marketing. Commercially focused: anticipate, identify and satisfy client needs profitably. A good balance of superlative copywriting skills and creative flair. An analytical mindset, optimising efforts based on evidence. Confident and persuasive, contributing to discussions with colleagues of all levels. Outstanding written and verbal communication. A great team player. Enthusiasm and curiosity about the energy transition. Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation. Desired attributes: CIM member: Affiliate or Associate ACIM. Experience of CRO, SEO, SEM and paid media. Experience of marketing subscription software, ideally in the energy industry. An interest in making a positive contribution to the global energy transformation. PowerPoint and Excel proficiency What we Offer Some of the benefits we include are: Private Medical Insurance Dental Insurance Parental Support Salary-Exchange Pension Employee Assistance Programme (EAP) Local Oxford Discounts Cycle-to-work Scheme Flu Jabs At Aurora we will consider all requests for flexible working. For most roles, the following types of flexibility are usually possible: a hybrid model of remote and in-office working and flexible start and finish times. Please talk to us during the interview about the flexibility we could offer and we will be happy to explore the best available option for you. The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity. The successful candidate would start as soon as possible. The team will review applications as they are received. Salary will be competitive with experience. About us From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 600 of the world's most influential energy sector participants, including utilities, investors, and governments. While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software. We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.