Proximity Recruitment

Proximity Recruitment are searching for a talented, commercial Marketing Analyst (circa £50,000 + Bonus) to join a thriving technology business in Northampton. The overall aim of the Marketing Analyst is to arm the marketing team and wider business with the data and recommendations needed to improve the effectiveness of campaigns through analysis, segmentation, research and profiling. Responsibilities include: Systematic reporting of campaigns and business trends to spot opportunities for improvement and therefore increased revenue. Segmentation to identify opportunities for effective personalised messaging with the aim of increased conversion. Customer research and profiling with the aim of improving the relevancy of messaging and therefore conversion. Proving the Head of Marketing, Marketing team and wider business with campaign analysis and market intelligence designed to improve the effectiveness of marketing campaigns. Replace ad-hoc analysis designed to answer specific one-time questions, with systematic monitoring. Gather information on all aspects of marketing campaigns, ensuring measurability is built into the campaign itself, with the aim or determining an ROI per channel and per campaign. This will typically involve collating information from email, social, direct mail and advertising channels. Work with the tech team to add tested and productive segmentation types to the CRM. Advise on targeting for digital advertising audiences. You'd be working closely with Senior Management in a dynamic & fast-paced culture. The role is 5 days a week in the offices in Northampton. The successful Marketing Analyst will be degree educated with over 5 years' experience in this field.

Proximity Recruitment are searching for an experienced & creative Senior Marketing Executive (£35,000 - £40,000 + Benefits) for a market-leading, high-end B2B group based in Huntingdon, Cambridgeshire. With a turnover of £20m+ and operating at the premium end of their sector, the business is growing & needs someone to lead marketing delivery across the group. The role is office based 5 days a week and reports directly into the Managing Director & CMO. It's a highly visible, senior position covering social media, content & design, email marketing and client communications. You'll have real scope to shape how the group goes to market and to progress your career within a luxury-led, fast-growing business. Responsibilities include: Own & manage social media across the group's brands, including Instagram, LinkedIn, TikTok, YouTube & Facebook Plan & deliver group-wide content calendars that balance brand building, lead generation & client engagement Support & execute paid social campaigns, managing budgets & optimising for return Design high-quality digital & print content, including social assets, email templates, brochures, presentations & sales collateral Write compelling, commercially focused copy in a premium brand tone of voice Capture & edit photography and video content, including product, project & behind-the-scenes storytelling Own the email marketing programme in Mailchimp, from strategy & segmentation through to build, testing & send Work with the MD & CMO to sharpen and articulate the group's value proposition for each audience Plan & deliver proactive client communications, including launches, case studies & event invitations Partner with sales & account teams to produce tailored materials supporting new business Track performance across social, email & campaigns, reporting insights & recommendations to the senior team The ideal candidate will have 3-5+ years' marketing experience, ideally within B2B and/or premium or luxury brands. Strong design skills using Adobe Creative Suite and/or Canva are essential, along with hands-on Mailchimp experience and excellent copywriting ability. You'll be confident working with senior stakeholders at board level and comfortable juggling multiple projects across a group of businesses. If you're a creative, ambitious marketer looking for a senior role where you can make a real impact, please don't hesitate to apply for more details.