OpenDoor I Planning Director - Job Description PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Director at OpenDoor, WPP's bespoke global operating model for Amazon. ABOUT WPP & OPENDOOR At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next level productivity, fueled by our industry-leading approach to people, platforms, and process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This is a full-time position based in London. The role will report to the Regional Planning Lead and will manage a team of 4 across EU markets. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. RMI is the reputation management and insight team at Amazon. The RMI marketing division's mission is to advance Amazon's reputation by creating persuasive advertising campaigns and empowering the company's leaders and communicators with strategic insights. Their advertising campaigns aim to improve Amazon's corporate reputation by raising awareness about positive reputational facts. OpenDoor is RMI's media partner everywhere in the world except North America and Latin America. RESPONSIBILITIES Media planning: Develop an advanced understanding of media channels, channel ecosystems and planning best practices. Translate strategic approach into planning practices for specific client briefs and pitches. Understand the Purchase Journey thinking and planning philosophy across all client work. Have an expert overview of the media market landscape, trends and build media owner relationships. Campaign management & effective communication: Oversee campaign management, ensuring quality control and output is of the highest standard. Develop a skilled understanding of commercial practices and of the wider agency. Build and maintain client and agency relationships at a mid-senior level. Comms planning and storytelling: Lead multi-market comms strategies with the local comms planning team. Direct the central and local planning teams on comms planning campaigns and workstreams. Own planning presentations and narratives. Lead brainstorm and idea creation for campaigns. Independently problem solve, integrating and questioning data and insights. Assist in the development and execution of data-driven marketing campaigns. Utilize WPP Open and other tools to standardize best in class planning. Collaborate with WPP and Amazon team members to ensure seamless campaign delivery. Contribute to a culture of innovation by exploring new technologies. Stay abreast of industry trends and best practices. QUALIFICATIONS Comfortable presenting directly from platform and developing a story from data. Strong writing skills and able to communicate ideas clearly. Can confidently answer client questions and liaise with internal teams. Ability to thrive in a fast-paced, dynamic environment. Uses critical questioning to gain a deeper understanding. Understanding of how behaviour change theory influences communications campaigns. Leads the delivery of relevant and accurate information. Consistently delivers communications to influence and educate. Successful delivery of key launches in line with scope and budget. Productive and well-prepared client and network status meetings. BONUS POINTS Multi-market experience. Understanding of B2B channels as well as B2C. Successful E2E management of Multi-Market campaigns. Applies big picture thinking in work. BENEFITS OF OPENDOOR Unparalleled Access: Gain direct experience working with one of the world's most innovative companies. Mentorship & Training: Receive guidance from experienced professionals. Cutting-Edge Technology: Utilize industry-leading tools and platforms. Data-Driven Environment: Develop your analytical skills. Global Impact: Be part of a team shaping the future of marketing. HOW TO APPLY Interested candidates are encouraged to submit their resume and cover letter to the talent team. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Feb 18, 2025
Full time
OpenDoor I Planning Director - Job Description PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Director at OpenDoor, WPP's bespoke global operating model for Amazon. ABOUT WPP & OPENDOOR At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next level productivity, fueled by our industry-leading approach to people, platforms, and process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This is a full-time position based in London. The role will report to the Regional Planning Lead and will manage a team of 4 across EU markets. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. RMI is the reputation management and insight team at Amazon. The RMI marketing division's mission is to advance Amazon's reputation by creating persuasive advertising campaigns and empowering the company's leaders and communicators with strategic insights. Their advertising campaigns aim to improve Amazon's corporate reputation by raising awareness about positive reputational facts. OpenDoor is RMI's media partner everywhere in the world except North America and Latin America. RESPONSIBILITIES Media planning: Develop an advanced understanding of media channels, channel ecosystems and planning best practices. Translate strategic approach into planning practices for specific client briefs and pitches. Understand the Purchase Journey thinking and planning philosophy across all client work. Have an expert overview of the media market landscape, trends and build media owner relationships. Campaign management & effective communication: Oversee campaign management, ensuring quality control and output is of the highest standard. Develop a skilled understanding of commercial practices and of the wider agency. Build and maintain client and agency relationships at a mid-senior level. Comms planning and storytelling: Lead multi-market comms strategies with the local comms planning team. Direct the central and local planning teams on comms planning campaigns and workstreams. Own planning presentations and narratives. Lead brainstorm and idea creation for campaigns. Independently problem solve, integrating and questioning data and insights. Assist in the development and execution of data-driven marketing campaigns. Utilize WPP Open and other tools to standardize best in class planning. Collaborate with WPP and Amazon team members to ensure seamless campaign delivery. Contribute to a culture of innovation by exploring new technologies. Stay abreast of industry trends and best practices. QUALIFICATIONS Comfortable presenting directly from platform and developing a story from data. Strong writing skills and able to communicate ideas clearly. Can confidently answer client questions and liaise with internal teams. Ability to thrive in a fast-paced, dynamic environment. Uses critical questioning to gain a deeper understanding. Understanding of how behaviour change theory influences communications campaigns. Leads the delivery of relevant and accurate information. Consistently delivers communications to influence and educate. Successful delivery of key launches in line with scope and budget. Productive and well-prepared client and network status meetings. BONUS POINTS Multi-market experience. Understanding of B2B channels as well as B2C. Successful E2E management of Multi-Market campaigns. Applies big picture thinking in work. BENEFITS OF OPENDOOR Unparalleled Access: Gain direct experience working with one of the world's most innovative companies. Mentorship & Training: Receive guidance from experienced professionals. Cutting-Edge Technology: Utilize industry-leading tools and platforms. Data-Driven Environment: Develop your analytical skills. Global Impact: Be part of a team shaping the future of marketing. HOW TO APPLY Interested candidates are encouraged to submit their resume and cover letter to the talent team. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
OpenDoor Client Director - Job Description PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities of the Client Director position at OpenDoor, WPP's bespoke global operating model for Amazon. ABOUT WPP & OPENDOOR At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next-level productivity, fueled by our industry-leading approach to people, platforms, and process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic, and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Client Director. This is a full-time position based in London. The role will report to the Snr Client Director and Client Lead and will manage a team of 2 Managers and 2 Executives. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence, and best-in-class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. RESPONSIBILITIES The Client Director plays a fundamental role in leading conversations with day-to-day clients to ensure initiatives/briefs are understood and then conveying these to our internal cross-discipline teams centrally and also to our local market teams. Client Leadership is accountable for all workstreams, and it is our job to manage the delivery of projects from start to finish, engaging with our internal teams and local market colleagues to deliver excellence in execution for our clients. Ensure that local teams fully understand what is required of them and guide them to follow all of the necessary processes. Accountable for the strategic responses of day-to-day client requests, working with clients, markets, and internal teams. Oversee and quality control the deliverables for our central team and local teams. Own the day-to-day and, where applicable, senior client relationships and look for opportunities to broaden our relationship beyond marketing. Understand the growth ambitions as well as client satisfaction to lead improvement and manage the measurement plan for your clients. Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data. Demonstrate an understanding of client commercials including the agreed client scope, use of resources, and any KPI deliverables. Act as a change agent by positively provoking our client and internal teams to deliver the best possible outcomes and showcase great work, helping us to drive transformation across the business. Drive and ambition to support new business efforts. Assist in the development and execution of data-driven marketing campaigns across the Amazon business, bridging Amazon and WPP technologies and capabilities as required. Utilize WPP Open and other cutting-edge tools to standardize best-in-class planning, ensure leading organization, and track campaign performance/identification of optimization opportunities. Collaborate with WPP (media and beyond) and Amazon team members to ensure seamless campaign delivery and achieve outstanding results. Contribute to a culture of innovation by exploring new technologies and approaches to marketing challenges. Stay abreast of industry trends and best practices, particularly in the areas of e-commerce and digital marketing. QUALIFICATIONS Successful delivery of key launches in line with scope, resources, and agreed budget. Successful E2E management of multi-market campaigns (brief, RTB, execution, and reporting). Productive and well-prepared client and network status meetings. Adherence to ways of working both by clients and internal teams. Understanding of the planning product suite. Deliver monthly thought leadership (engaging with internal and third-party stakeholders as required). Contribute to the growth of global net sales. Entertainment category experience. Multi-market experience. Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout. BONUS POINTS Familiarity with Amazon's way of working (e.g. narratives over PowerPoint) and their leadership principles. Familiarity with Amazon Ads. Understanding of Amazon's ecosystem. BENEFITS OF OPENDOOR Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies. Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon. Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open. Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making. Global Impact: Be part of a team that is shaping the future of marketing on a global scale. HOW TO APPLY Interested candidates are encouraged to submit their resume and cover letter to email protected by application deadline . We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Amazon x WPP Confidential
Feb 09, 2025
Full time
OpenDoor Client Director - Job Description PURPOSE The purpose of this document is to help prospective team members better understand the role and responsibilities of the Client Director position at OpenDoor, WPP's bespoke global operating model for Amazon. ABOUT WPP & OPENDOOR At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources, and skills to provide an integrated offer of communications, experience, commerce, and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities. And that's why we've built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too. The unique OpenDoor partnership model is built to deliver next-level productivity, fueled by our industry-leading approach to people, platforms, and process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic, and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future. By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity. ABOUT THE ROLE We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Client Director. This is a full-time position based in London. The role will report to the Snr Client Director and Client Lead and will manage a team of 2 Managers and 2 Executives. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence, and best-in-class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. RESPONSIBILITIES The Client Director plays a fundamental role in leading conversations with day-to-day clients to ensure initiatives/briefs are understood and then conveying these to our internal cross-discipline teams centrally and also to our local market teams. Client Leadership is accountable for all workstreams, and it is our job to manage the delivery of projects from start to finish, engaging with our internal teams and local market colleagues to deliver excellence in execution for our clients. Ensure that local teams fully understand what is required of them and guide them to follow all of the necessary processes. Accountable for the strategic responses of day-to-day client requests, working with clients, markets, and internal teams. Oversee and quality control the deliverables for our central team and local teams. Own the day-to-day and, where applicable, senior client relationships and look for opportunities to broaden our relationship beyond marketing. Understand the growth ambitions as well as client satisfaction to lead improvement and manage the measurement plan for your clients. Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data. Demonstrate an understanding of client commercials including the agreed client scope, use of resources, and any KPI deliverables. Act as a change agent by positively provoking our client and internal teams to deliver the best possible outcomes and showcase great work, helping us to drive transformation across the business. Drive and ambition to support new business efforts. Assist in the development and execution of data-driven marketing campaigns across the Amazon business, bridging Amazon and WPP technologies and capabilities as required. Utilize WPP Open and other cutting-edge tools to standardize best-in-class planning, ensure leading organization, and track campaign performance/identification of optimization opportunities. Collaborate with WPP (media and beyond) and Amazon team members to ensure seamless campaign delivery and achieve outstanding results. Contribute to a culture of innovation by exploring new technologies and approaches to marketing challenges. Stay abreast of industry trends and best practices, particularly in the areas of e-commerce and digital marketing. QUALIFICATIONS Successful delivery of key launches in line with scope, resources, and agreed budget. Successful E2E management of multi-market campaigns (brief, RTB, execution, and reporting). Productive and well-prepared client and network status meetings. Adherence to ways of working both by clients and internal teams. Understanding of the planning product suite. Deliver monthly thought leadership (engaging with internal and third-party stakeholders as required). Contribute to the growth of global net sales. Entertainment category experience. Multi-market experience. Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout. BONUS POINTS Familiarity with Amazon's way of working (e.g. narratives over PowerPoint) and their leadership principles. Familiarity with Amazon Ads. Understanding of Amazon's ecosystem. BENEFITS OF OPENDOOR Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies. Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon. Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open. Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making. Global Impact: Be part of a team that is shaping the future of marketing on a global scale. HOW TO APPLY Interested candidates are encouraged to submit their resume and cover letter to email protected by application deadline . We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Amazon x WPP Confidential
Job Title: Performance Activation Director Location: London, Manchester, Athens Reporting to: Performance Business Director Who Are We? T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Ultimately, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. The Role As the agency expands its digital activation offering, the Performance Activation Director will serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media. Individuals in this role possess deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process and a Performance Mindset that helps to empower those around you to exceed client's business objectives. This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm's client teams, the wider Performance Practice, GroupM Nexus, and media/technology owners to ensure the best data and technology is utilized in our overarching strategy and activation tactics. You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Performance Activation Managers and Executives. Collaborating closely with the Performance Business Director and Performance Planning counterparts, the Performance Activation Director will champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach, fostering knowledge sharing and best practice documentation across the agency. Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, using AI to drive client results. If you enjoy in-platform activation, are highly meticulous with process and highly-driven in achieving client's objectives - please put your name forward for the Performance Activation Director position. Key Responsibilities Accountable in the team's support provided to the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics. Accountable that the best-in-class Digital execution process is developed cross platform, and implemented by your team correctly across your client portfolio. Accountable that the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives. Accountable that "incremental test & learn frameworks" across all clients are completed and updated with delivery outcomes. Accountable for data, insights and learnings to all in and post campaign analyses and reports are delivered to the highest quality. Accountable for full adoption of the different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each. Work closely with key Media partners on product developments and account growth opportunities. Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing. Accountable that benchmarks across all platforms are created, to help inform campaign measurement. Responsibility for the development of the entire Business Unit's Activation team, with clear split of roles & responsibilities by level. Responsibility to create career progression objectives for the Business Unit's Activation members, communicating a clear vision. Assist the Business Director and wider business with new business support and submissions when required. Accountable for your team's financial accuracy through the planning & buying process, ensuring on time and accurate billing of all Performance media delivery. Skills and Experience Best-in-class knowledge and experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media. Ensure certifications across all activation platforms are completed and up-to-date. Extensive experience of client servicing is a must. Track record of line management and team development plans. Strong project management skills. Efficient working style. Someone who knows how to delegate and empower people. Ability to work collaboratively with internal and external stakeholders across client teams and broader agency. Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team. Being an energetic, pioneering, and honest person who leads by example. You have strong organisational skills and attention to detail. A Performance Mindset. Curiosity and ability to embrace change is needed. T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the more brilliant work we can create together.
Feb 04, 2025
Full time
Job Title: Performance Activation Director Location: London, Manchester, Athens Reporting to: Performance Business Director Who Are We? T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Ultimately, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. The Role As the agency expands its digital activation offering, the Performance Activation Director will serve as the senior activation role within their business unit. They will be the most senior day-to-day lead on their clients, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media. Individuals in this role possess deep wealth of digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies, rigid process and a Performance Mindset that helps to empower those around you to exceed client's business objectives. This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm's client teams, the wider Performance Practice, GroupM Nexus, and media/technology owners to ensure the best data and technology is utilized in our overarching strategy and activation tactics. You will confidently lead activation discussions with clients and internal teams, while also demonstrating management skills in developing Performance Activation Managers and Executives. Collaborating closely with the Performance Business Director and Performance Planning counterparts, the Performance Activation Director will champion a truly innovative approach for clients. They will champion the continuous development and maturity of our activation strategies through a test-and-learn approach, fostering knowledge sharing and best practice documentation across the agency. Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific activation skillset across multiple platforms, using AI to drive client results. If you enjoy in-platform activation, are highly meticulous with process and highly-driven in achieving client's objectives - please put your name forward for the Performance Activation Director position. Key Responsibilities Accountable in the team's support provided to the Planning department; by providing data, insights and previous learnings to help create best-in-class media planning tactics. Accountable that the best-in-class Digital execution process is developed cross platform, and implemented by your team correctly across your client portfolio. Accountable that the best-in-class cross-channel approaches, with the right use of data to inform optimisation strategies and improve account performance is in line with business objectives. Accountable that "incremental test & learn frameworks" across all clients are completed and updated with delivery outcomes. Accountable for data, insights and learnings to all in and post campaign analyses and reports are delivered to the highest quality. Accountable for full adoption of the different proprietary and third-party tools i.e. execution, tracking, optimisation, management and analytics whilst understanding the different strengths & limitations of each. Work closely with key Media partners on product developments and account growth opportunities. Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing. Accountable that benchmarks across all platforms are created, to help inform campaign measurement. Responsibility for the development of the entire Business Unit's Activation team, with clear split of roles & responsibilities by level. Responsibility to create career progression objectives for the Business Unit's Activation members, communicating a clear vision. Assist the Business Director and wider business with new business support and submissions when required. Accountable for your team's financial accuracy through the planning & buying process, ensuring on time and accurate billing of all Performance media delivery. Skills and Experience Best-in-class knowledge and experience of setting up and activating campaigns across a digital channel. Willingness to learn to activate on platforms across other channels such as Paid Social, Paid Search, Programmatic and Retail Media. Ensure certifications across all activation platforms are completed and up-to-date. Extensive experience of client servicing is a must. Track record of line management and team development plans. Strong project management skills. Efficient working style. Someone who knows how to delegate and empower people. Ability to work collaboratively with internal and external stakeholders across client teams and broader agency. Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team. Being an energetic, pioneering, and honest person who leads by example. You have strong organisational skills and attention to detail. A Performance Mindset. Curiosity and ability to embrace change is needed. T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the more brilliant work we can create together.
Job Title: Integrated Performance Planning Director Location: London, Manchester or Athens Reporting to: Integrated Digital Planning Business Director Who Are We? T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently. Ultimately, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be. The Role As the agency creates its performance planning offering, the Integrated Performance Planning Director will serve as the senior planning role within their business unit. They will be the most senior day-to-day lead on their clients and will be accountable for creating digital strategy and planning across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media. Individuals in this role possess deep wealth of digital strategy and planning experience and will be the driving force behind creating comprehensive digital media plans and solutions which meet our client's business objectives. They will be accountable for delivery in communicating these plans to ensure clients sign off. This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm's client teams, the wider Performance Practice, GroupM Nexus and media/technology owners to ensure the best technology and channel development is considered when creating digital strategy, media plans and maturity frameworks. You will confidently lead planning discussions with clients and internal teams, while also demonstrating management skills in developing Integrated Performance Planning Managers and Executives. Collaborating closely with the Performance Business Director and Performance Activation counterparts, the Integrated Performance Planning Director will champion a truly AI audience first planning approach for clients. They will champion the continuous development and maturity of our digital strategies through a test-and-learn, fostering knowledge sharing and best practice documentation across the agency. Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific planning skills across multiple platforms. If you enjoy client relations, planning digital solutions, are a good coordinator and highly-driven in achieving client's objectives - please put your name forward for the Integrated Digital Planning Director position. Key Responsibilities Briefing Stage: Accountable in ensuring all information is delivered by the client in order to build best-in-class Performance media plans. Accountable for your team liaising with the Activation department; by extracting data, insights and previous learnings to help create AI audience first Performance planning tactics across platforms such as Paid Search, Paid Social, Programmatic and Retail Media. Accountable for the delivery of best-in-class cross-channel media plans, in order to hit our client's business objectives. Strategy & Maturity: Accountable for the delivery of Performance media strategy across all Performance media channels. Accountable for the development and progress of Maturity Frameworks across Performance media channels. Optimisation: Accountable that "incremental test & learn frameworks" for all clients are created, with clear timings and expected outcomes aligned to client's business objectives. Communication: Accountable that communication to clients is clear, in all stages of digital campaign delivery. Accountable for the development of workflow tools and processes, between your Integrated Planning and Activation teams. Reporting: Accountable for the delivery of all in and post campaign analyses and reports are delivered to the highest quality. Tech/Innovation: Accountable for full adoption of the different proprietary and third-party tools within the planning and reporting phases whilst understanding the different strengths & limitations of each. Work closely with key Media partners on product developments and account growth opportunities. Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing. Benchmarking: Accountable that benchmarks across all platforms are created, to help inform campaign measurement. Development: Responsibility for the development of the entire Business Unit's Planning team, with clear split of roles & responsibilities by level. Responsibility to create career progression objectives for the Business Unit's Planning members, communicating a clear vision. New Biz: Assist the Business Director and wider business with new business support and submissions when required. Accountable that great work is being captured and transformed into award winning case studies. Accountable for entering award worthy case studies into the most prestigious awards that the industry has to offer. Finance: Accountable for financial accuracy through the planning & buying process. Skills and Experience Experience: Best-in-class knowledge and experience in creating digital strategy and planning media campaigns across a digital channel. Willingness to learn to activate on platforms across Paid Social, Paid Search, Programmatic and Retail Media. Certifications: Ensure certifications across all activation platforms are completed and up-to-date. Client Servicing: Extensive experience of client servicing is a must. Strong communication and story-telling skills. Leadership: Track record of line management and team development plans. Strong project management skills. Efficient working style. Someone who knows how to delegate and empower people. Teamwork: Ability to work collaboratively with internal and external stakeholders across client teams and broader agency. Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team. Values & Traits: Being an energetic, pioneering, and honest person who leads by example. You have strong organisational skills and attention to detail. A Performance Mindset. Curiosity and ability to embrace change is needed. T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
Feb 02, 2025
Full time
Job Title: Integrated Performance Planning Director Location: London, Manchester or Athens Reporting to: Integrated Digital Planning Business Director Who Are We? T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fuelled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently. Ultimately, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be. The Role As the agency creates its performance planning offering, the Integrated Performance Planning Director will serve as the senior planning role within their business unit. They will be the most senior day-to-day lead on their clients and will be accountable for creating digital strategy and planning across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media. Individuals in this role possess deep wealth of digital strategy and planning experience and will be the driving force behind creating comprehensive digital media plans and solutions which meet our client's business objectives. They will be accountable for delivery in communicating these plans to ensure clients sign off. This role requires leadership and communication skills to actively engage with senior client stakeholders, T&Pm's client teams, the wider Performance Practice, GroupM Nexus and media/technology owners to ensure the best technology and channel development is considered when creating digital strategy, media plans and maturity frameworks. You will confidently lead planning discussions with clients and internal teams, while also demonstrating management skills in developing Integrated Performance Planning Managers and Executives. Collaborating closely with the Performance Business Director and Performance Activation counterparts, the Integrated Performance Planning Director will champion a truly AI audience first planning approach for clients. They will champion the continuous development and maturity of our digital strategies through a test-and-learn, fostering knowledge sharing and best practice documentation across the agency. Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI-driven Performance Practice. This is an excellent opportunity to broaden out your channel specific planning skills across multiple platforms. If you enjoy client relations, planning digital solutions, are a good coordinator and highly-driven in achieving client's objectives - please put your name forward for the Integrated Digital Planning Director position. Key Responsibilities Briefing Stage: Accountable in ensuring all information is delivered by the client in order to build best-in-class Performance media plans. Accountable for your team liaising with the Activation department; by extracting data, insights and previous learnings to help create AI audience first Performance planning tactics across platforms such as Paid Search, Paid Social, Programmatic and Retail Media. Accountable for the delivery of best-in-class cross-channel media plans, in order to hit our client's business objectives. Strategy & Maturity: Accountable for the delivery of Performance media strategy across all Performance media channels. Accountable for the development and progress of Maturity Frameworks across Performance media channels. Optimisation: Accountable that "incremental test & learn frameworks" for all clients are created, with clear timings and expected outcomes aligned to client's business objectives. Communication: Accountable that communication to clients is clear, in all stages of digital campaign delivery. Accountable for the development of workflow tools and processes, between your Integrated Planning and Activation teams. Reporting: Accountable for the delivery of all in and post campaign analyses and reports are delivered to the highest quality. Tech/Innovation: Accountable for full adoption of the different proprietary and third-party tools within the planning and reporting phases whilst understanding the different strengths & limitations of each. Work closely with key Media partners on product developments and account growth opportunities. Build relationships with key senior media and technology partners to ensure technology is at the forefront of what we are doing. Benchmarking: Accountable that benchmarks across all platforms are created, to help inform campaign measurement. Development: Responsibility for the development of the entire Business Unit's Planning team, with clear split of roles & responsibilities by level. Responsibility to create career progression objectives for the Business Unit's Planning members, communicating a clear vision. New Biz: Assist the Business Director and wider business with new business support and submissions when required. Accountable that great work is being captured and transformed into award winning case studies. Accountable for entering award worthy case studies into the most prestigious awards that the industry has to offer. Finance: Accountable for financial accuracy through the planning & buying process. Skills and Experience Experience: Best-in-class knowledge and experience in creating digital strategy and planning media campaigns across a digital channel. Willingness to learn to activate on platforms across Paid Social, Paid Search, Programmatic and Retail Media. Certifications: Ensure certifications across all activation platforms are completed and up-to-date. Client Servicing: Extensive experience of client servicing is a must. Strong communication and story-telling skills. Leadership: Track record of line management and team development plans. Strong project management skills. Efficient working style. Someone who knows how to delegate and empower people. Teamwork: Ability to work collaboratively with internal and external stakeholders across client teams and broader agency. Someone that believes in a culture of mutual support. Actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team. Values & Traits: Being an energetic, pioneering, and honest person who leads by example. You have strong organisational skills and attention to detail. A Performance Mindset. Curiosity and ability to embrace change is needed. T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
Break into the world of digital media Looking to get into digital media? Look no further, as we have designed the perfect opportunity to kick start your career in advertising. We are the activation experts at GroupM with our core in digital and data-driven services. We are GroupM's world class activation services team, applying next era media techniques and technologies to drive sustained client advantage and innovation. We embrace collaboration in everything we do - from working with external partners & incubating new services in our group to being part of the Agency offering to clients and everything in between. You will be exposed to global and UK clients such as the likes of Adidas, Rebook, Sony, Playstation, Paramount Pictures, Chanel, KFC and many more. Our adaptive approach and the way we collaborate with different groups is something we're proud of, not only amongst ourselves, but also with our Agencies, GroupM Data & Technology, GroupM Investment, and overall within the larger WPP community. We provide activation services and intelligence, enhanced by technology, that make advertising work better for people. Firstly, you'll build a solid foundation of media knowledge, that'll serve you for your entire career. Once you have that knowledge, you'll be armed to make a choice about the area you would most like to specialise and grow in. As an integral member of one of our digital specialist teams - either Paid Search, Paid Social, Programmatic, SEO or Display - you'll help to achieve client goals, developing and optimising digital activities as part of integrated multi-channel campaigns. We don't need to have a deep understanding of media or advertising, but we do need you to be smart, analytical, numbers-driven and highly-organised, as we're offering you the potential to become one of our future stars. Beyond a good attitude, we're also looking for someone who has a real interest in advertising and digital, with the ability to work with data and identify trends, matched with an ease for communicating with both clients and your team. If this feels like you, get in touch today.
Dec 01, 2021
Full time
Break into the world of digital media Looking to get into digital media? Look no further, as we have designed the perfect opportunity to kick start your career in advertising. We are the activation experts at GroupM with our core in digital and data-driven services. We are GroupM's world class activation services team, applying next era media techniques and technologies to drive sustained client advantage and innovation. We embrace collaboration in everything we do - from working with external partners & incubating new services in our group to being part of the Agency offering to clients and everything in between. You will be exposed to global and UK clients such as the likes of Adidas, Rebook, Sony, Playstation, Paramount Pictures, Chanel, KFC and many more. Our adaptive approach and the way we collaborate with different groups is something we're proud of, not only amongst ourselves, but also with our Agencies, GroupM Data & Technology, GroupM Investment, and overall within the larger WPP community. We provide activation services and intelligence, enhanced by technology, that make advertising work better for people. Firstly, you'll build a solid foundation of media knowledge, that'll serve you for your entire career. Once you have that knowledge, you'll be armed to make a choice about the area you would most like to specialise and grow in. As an integral member of one of our digital specialist teams - either Paid Search, Paid Social, Programmatic, SEO or Display - you'll help to achieve client goals, developing and optimising digital activities as part of integrated multi-channel campaigns. We don't need to have a deep understanding of media or advertising, but we do need you to be smart, analytical, numbers-driven and highly-organised, as we're offering you the potential to become one of our future stars. Beyond a good attitude, we're also looking for someone who has a real interest in advertising and digital, with the ability to work with data and identify trends, matched with an ease for communicating with both clients and your team. If this feels like you, get in touch today.