KPI People
Wokingham, Berkshire
Feb 08, 2026
Full time
Overview General Manager - Wokingham - Basic Salary - £60,000 - OTE - £93,000 (uncapped) - Company Car - Extensive Benefits Package. Our client, a busy franchised dealership, in Wokingham has the requirement for an experienced General Manager / Head of Business to lead their successful dealership team. This role requires someone with a stable and proven history in the General Manager/Head Of Business role within a main franchise car dealership. Responsibilities Provide leadership & coaching to your dealership team Communicate vision and goals Oversee recruitment and retention of staff Agree standards and the performance required Conduct monthly appraisals/reviews with line managers Install, monitor, and maintain processes Provide, maintain, and ensure Excellent Customer Service is delivered at all times Achieve profit and volume objectives against budget Monitor and review each department's financial performance Conduct monthly Accounts Reviews with line managers Work with Dealership Accountant to examine accounts, operating controls, composite etc Maintain financial controls to operate within expense budget Develop and support marketing campaigns Examine and control Weekly/Monthly debtors Review sales volumes, pricing policy, discounts, parts pricing and labour rates Build and manage relationships with manufacturer and suppliers Health & Safety and Site Security Monitor, understand and use best practice to achieve Group KPI's Experience, Skills & Qualifications Essential Requirements: Minimum of 2 years General Manager / Head of Business / GSM experience Franchised Dealership Experience Full UK Driving Licence Remuneration & Benefits Basic Salary of £60,000 On Target Earnings of £93,000(uncapped) Company Car Extensive Benefits Package