Window Film Magazine

Freefoam Building Products appoints Carl Rutter as National Sales Manager Freefoam Building Products has announced the promotion of Carl Rutter to the position of National Sales Manager. In his new role, Carl will oversee Freefoam's national sales team across the UK, working closely with area sales managers, stockists and key accounts to support growth and strengthen the company's market presence. Carl joined Freefoam in 2006 as area sales manager for the South West, bringing extensive experience of trade counter supply in the PVC building materials sector. After many successful years working with customers in the South West, Carl was promoted to National Business Development Manager in 2023. Freefoam says he has played a pivotal role in developing strong customer relationships and delivering sustained sales growth across the business. "I'm proud to be taking on this new challenge," said Carl Rutter. "Freefoam is a fantastic company with a strong customer focus and a great team. I'm looking forward to building on our success and continuing to deliver value and support to our customers nationwide." As national sales manager, Carl will also work closely with the UK sales director Richard Jackson to focus on enhancing customer partnerships, expanding sales channels, developing the sales team and supporting Freefoam's continued investment in product innovation and market growth. "Carl's promotion is a reflection of his dedication, leadership, and understanding of our customers and products," said Richard Jackson. "He has consistently demonstrated the ability to deliver results and motivate teams, making him the ideal choice to manage our national sales operation. Here at Freefoam employee retention is very important to us. This promotion is another example of how we work with team members throughout their career, supporting them to develop their aspirations and nurture their talents. Carl has been with us almost 20 years and I wish him every success in his new role."