The UK Negotiator

Digital Advertising Manager EMEA. Remote, Hybrid or office working available. Remote - you can be based anywhere in the UK or Europe, but you will be expected in UK HQ on a monthly basis or more frequent if commutable. This is purely a Paid specialist role and not generalist. Introduction I am delighted to be exclusively working with this truly staggering, long-standing client of mine, a global FMCG brand , but with an SME family feel environment who take incredible pride in their staff, product range and reputation, one who can also boast an incredibly high staff retention rate. Great offices, benefits and people too. Introduction The Digital Advertising Manager EMEA focus is driving high-performance, data-driven advertising strategies across EMEA. This role is pivotal in planning, executing, and optimising digital advertising campaigns (excluding social media) to maximise traffic, conversions, and brand visibility across Direct-to-Consumer websites and online marketplaces. This role will spearhead Amazon & Google advertising initiatives and collaborate cross-functionally with Brand and Social Media teams to support both brand awareness and conversion campaigns. Key responsibilities Lead, mentor, and develop the Digital Advertising function Define and execute comprehensive digital advertising strategies Collaborate with internal stakeholders, including Ecom Operations, Brand, and Marketplace Key Account Managers, to ensure integrated campaign planning and alignment. Campaign Management Oversee all non-social media digital advertising campaigns, both in-house and via external agencies. Develop and manage Amazon and Google Advertising strategies, including Sponsored Products, Sponsored Brands, and DSP campaigns. Implement programmatic advertising and smart bidding systems for real-time optimisation and cost efficiency. Coordinate with Brand and Social Media teams to run joint conversion-focused campaigns and brand awareness initiatives. Platform Oversight Manage advertising activities across platforms such as Google Ads, Amazon, and other relevant ad networks and marketplaces. Ensure effective account structuring, audience targeting, bidding strategies, and creative asset implementation. Evaluate and adopt emerging AI technologies, including custom GPTs and automation workflows, to maintain competitive advantage in the EMEA market. Champion the adoption of AI-driven automation tools and emerging technologies to optimise campaign management, audience targeting, and reporting. Budget & Performance Management Define and allocate budgets across campaigns and platforms to optimise ROI. Continuously monitor KPIs such as CTR, CPC, CPA, ROAS, TACOS and conversion rates, leveraging AI-powered analytics to identify opportunities for improvement. Deliver actionable performance reports and insights to key stakeholders, highlighting trends, wins, and areas for growth. Qualifications 5+ years of experience in digital advertising, with a strong focus on performance marketing. Proven experience managing Amazon Advertising and Google Ads campaigns. Strong analytical skills and proficiency in advertising analytics tools. Experience leading managing external agencies. Excellent communication and project management skills. Strong team collaboration mindset is essential, with the ability to work effectively across functions.