BRITISH HEART FOUNDATION

Do you enjoy turning insight into marketing campaigns that deliver measurable results and create meaningful impact in communities? At the British Heart Foundation, our shops play a vital role in raising the funds that power life-saving research. As our Senior Marketing Executive - Local Marketing and Projects, you'll lead the delivery of local marketing activity that drives footfall, increases stock donations, supports volunteer recruitment and strengthens fundraising performance across our retail estate. Working closely with shop managers, regional teams and colleagues across Retail and Fundraising, you'll combine strategic thinking with hands-on delivery to develop campaigns that respond to local opportunities while supporting wider organisational priorities. From community engagement initiatives to seasonal fundraising campaigns, you'll bring national activity to life in ways that make a measurable difference locally. From community engagement initiatives to seasonal fundraising campaigns, you'll develop locally relevant campaigns, tools and resources that empower our store and field teams to engage supporters and drive meaningful impact in their communities. You'll take ownership of campaigns from brief through to evaluation, using insight and performance data to optimise activity and continually improve results. This is a highly visible role where you'll work directly with store and field teams to understand challenges, identify opportunities and develop practical marketing solutions that deliver impact About You As our ideal candidate, you'll have experience delivering local or tactical marketing activity and be confident leading campaigns from planning through to execution, optimisation and evaluation. Whether your background is in retail, charity or another customer-focused environment, you'll understand how effective marketing can influence behaviour and deliver measurable results. You'll also bring: Experience coordinating marketing activity across multiple stakeholders, teams or location and channels. Experience managing campaigns from planning through to delivery, optimisation and evaluation, with accountability for outcomes. Experience managing campaigns against objectives, KPIs and performance measures. The ability to build effective relationships and influence stakeholders across multiple teams and locations. Strong project management, organisational and communication skills, with the ability to manage competing priorities and deliver at pace. Experience using insight, data and performance measures to inform decisions and continuously improve campaign effectiveness. The confidence to balance strategic thinking with practical delivery, working closely with operational teams to understand challenges and develop effective marketing solutions. A proactive, collaborative and solutions-focused approach, with the confidence to identify opportunities and recommend improvements. Most importantly, you'll enjoy working with people, be curious about what drives local performance and be motivated by the opportunity to use your marketing expertise to help our shops succeed while supporting the funding of life-saving research. Working arrangements This is a hybrid role, where your work will be split between your home andat leastone day per weekin our Londonoffice.This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause. Interview process We plan for one stage of interview; Interviews will be held via MS Teams on w/c 09 November 2026. Belonging at BHF BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued.By fostering a culture of inclusion, we believe we are better equipped to achieve our missionof helping people have a healthier heart for longer. To hear from our people, check outBelonging at BHF. Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

Lead some of the UK's most iconic fundraising events, creating memorable experiences for thousands of supporters and raising vital funds to support research into heart and circulatory diseases. From the London Marathon to the Great North Run, you'll bring high-profile third-party mass participation events to life for people fundraising for the BHF. Through clear strategy, creative supporter stewardship and seamless event day delivery, you'll help make every experience count. Working closely with the Senior Product Manager, you'll shape long-term plans, improve performance and identify opportunities for innovation and growth. You'll lead and support the full product journey, from planning and marketing to supporter engagement, event-day delivery and evaluation, making every touchpoint count. What you'll do Lead the end-to-end delivery of mass participation events Use data and insight to improve performance and increase income Develop supporter experiences that increase engagement, retention and value Oversee budgets and provide clear reporting against KPIs Manage and support our Senior Product Executive Work collaboratively with teams across the organisation, as well as partners and suppliers About you As our ideal candidate, you'll have proven experience of developing and delivering a portfolio of successful mass participation events, with a strong understanding of what drives supporter engagement, income and long-term growth. You'll have managed complex projects across the full product lifecycle, from initial concept and planning through to marketing, event delivery and evaluation. Your experience will include using customer, market and financial insight to shape product plans, improve performance and maximise return. You'll also have developed multi-channel campaigns and supporter journeys that deliver measurable results. You'll be experienced in managing budgets and KPIs, coordinating multiple stakeholders and working effectively with internal teams, external partners and suppliers. Previous line management experience would also be valuable. Working arrangements This a fixed term contract until November 2027 covering a secondment. This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause. There will be a requirement for flexible out of hours working to support occasional evening and weekend activity. You will be compensated for this with time off in lieu. Belonging at BHF We celebrate and value the diversity of the communities we serve, recognising that embracing different perspectives and backgrounds strengthens our organisation and drives innovation. By fostering an inclusive environment where everyone feels respected and supported, we are better equipped to achieve our mission of helping people have a healthier heart for longer. Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.