Beyond Your Brand Limited

Salary -£40-46k per annum- Dependant on experience Location -Witney, Oxfordshire This is an office-based role - no agencies please. About us Beyond Your Brand is a small but rapidly growing digital marketing agency based in Witney, West Oxfordshire. We have over 250 clients ranging from small independent businesses to multi-national household names. We also support a considerable number of charities with their online presence, primarily in the form of Google Ad Grant management. We are very data-driven and our digital marketing strategies have assisted many companies in significantly increasing their online presence. We're looking for an experienced, results-driven Head of PPC / Paid Media to lead our brilliant PPC team and help take it to the next level. This is a pivotal role for the business: you'll be responsible for thestrategy, performance and developmentof paid media across a portfolio of key clients, while heading up a small team delivering excellent work day-to-day. You'll combine hands on expertise with leadership, owning high-impact accounts, setting best practice, and ensuring the team delivers consistent, measurable results across search, shopping and paid social. Your responsibilities will include: Owning and evolving the paid media strategy across Google Ads, Microsoft Ads (Bing), Google Merchant Center / Shopping, and paid social channels (e.g. Meta, LinkedIn, TikTok, depending on client requirements). Leading, coaching and developing a small PPC/Paid Media team (day to day support, training plans, quality control, workload planning and progression). Remaining hands on with delivery: planning, building and optimising campaigns across: Search, Shopping, Performance Max, Display, YouTube (where relevant) Microsoft Ads equivalents, including Shopping (where relevant) Paid social campaigns to support lead gen, ecommerce and brand objectives Managing significant budgets responsibly, with a focus on performance, efficiency and scaling what works. Setting measurable goals and KPIs (ROAS/CPA/CPL, conversion rate, impression share, pipeline value, etc.) and holding the team accountable to them. Overseeing Google Merchant Center set-up and best practice (feeds, diagnostics, product approval issues, promotions, shipping/tax settings where relevant, and working with teams/clients to resolve feed problems). Shaping and implementing testing roadmaps (creative, landing pages, audiences, bidding strategies, feed experiments, incrementality where possible). Ensuring tracking and measurement are robust: GA4 reporting, conversion actions, attribution considerations, and working knowledge of Google Tag Manager (plus collaborating with web/SEO teams where required). Producing and improving reporting frameworks: delivering monthly/quarterly reporting and translating data into clear, strategic recommendations clients can action. Building long term relationships with clients through regular meeting, as well as understanding business objectives, proactively identifying opportunities, and communicating performance clearly and confidently. Leading internal client teams to ensure timely delivery of projects that impact paid performance (landing pages, CRO improvements, creative briefs, tracking updates). Contributing to new business pitches/proposals: audits, account reviews, forecasting and outlining the approach to strategy. Staying up to date with platform changes, industry trends, and new features, then embedding best practice into team processes. The right person will have the following skills : Significant hands on experience planning and running PPC and paid social campaigns, with clear examples of strong outcomes (e.g. ROAS growth, CPA reduction, lead quality improvements). Strong platform expertise across Google Ads and Microsoft Ads, with solid experience in Merchant Center / Shopping (and confidence troubleshooting feed issues). Experience leading a team (or mentoring/coaching others) and a genuine desire to help people improve. Comfortable with feedback, process and performance management. Confident, commercial mindset: you can tie campaign performance to business goals and explain trade offs clearly (budget allocation, scaling, diminishing returns, channel mix). Strong working knowledge of Google Analytics (GA4) and confidence using data to tell the story of performance. Working knowledge of Google Tag Manager and conversion tracking best practice. Excellent written communication and attention to detail. Client comms and reporting must be accurate and polished. Excellent time management and prioritisation. Comfortable managing multiple accounts/projects while guiding others to do the same. Positive, energetic and a great communicator within a team and with clients. Aside from a competitive salary, we offer: 24 days holiday, plus bank holidays and birthdays off. The chance to be part of a passionate, hard working, expanding team. Training budgets to discover new ideas and broaden your working knowledge. Tea, coffee, soft drinks, fruit, biscuits and pick 'n mix on demand. Something a little stronger on those special occasions when there's something to celebrate! Monthly team lunches. Regular company socials, including summer and Christmas parties. A kudos scheme to reward amazing work. A great working environment. Chance to buy extra holiday Where you'll be working: We love teamwork and collaboration, so we're keen to have staff on site as much as possible. It helps with communication, team building and progression. That said, we are flexible and are happy for our staff to work from home one day per week. Our office is in Witney, West Oxfordshire so applicants must be able to commute there. Beyond Your Brand is an Equal Opportunities employer. Find out about our work in all things marketing! Let us help you and your business grow.