Drayton Manor Park Limited

We are seeking an experienced and commercially driven Head of Retail Operations to lead the strategic direction, financial performance, and day to day delivery of all retail activity across the resort. This is a highly visible, hands on leadership role combining strong on floor operational presence with advanced commercial, buying, and category management expertise. You will play a key role in maximising revenue, profitability, and guest spend while ensuring an outstanding visitor experience and the highest standards of presentation, safety, and compliance. The role also includes a dual reporting line to the Group Retail leadership within the Looping Group. Key Responsibilities Provide clear, visible leadership across all retail outlets. Maintain high standards of guest service, store presentation, cleanliness, and stock availability. Optimise layouts, queue flow, and trading readiness to maximise conversion and spend. Lead daily and seasonal operational planning aligned with attendance and events. Commercial Performance Deliver revenue, margin, and spend per head growth in line with targets. Monitor KPIs including conversion, ATV, stock turn, shrinkage, and labour productivity. Identify initiatives to increase secondary spend and profitability. Collaborate with Marketing, F&B, and Events teams to maximise trading opportunities. Buying & Category Leadership Oversee buying strategy, supplier negotiations, and pricing structures. Develop commercially relevant product ranges aligned with guest demographics. Define category strategies and deliver assortment, pricing, and promotional plans. Create exclusive, themed, and own brand merchandise. Manage full product lifecycle from launch to phase out. Set merchandising and visual standards to improve conversion and storytelling. Ensure strong in store execution and compelling seasonal displays. Performance & Analysis Monitor sales performance, stock levels, margins, and promotional effectiveness. Analyse customer behaviour, trends, and competitor activity. Implement data driven improvements and corrective actions. Safety, Compliance & Standards Ensure full compliance with health & safety, retail regulations, and audit requirements. Maintain strong stock control and loss prevention processes. Uphold brand and operational standards across all outlets. Leadership & Development Lead, inspire, and develop a high performing retail team. Drive engagement, accountability, and a guest focused culture. Oversee recruitment, training, succession planning, and performance management. What We're Looking For Proven senior retail leadership experience in a multi site environment. Strong commercial acumen with experience in buying and category management. Track record of delivering revenue growth and operational excellence. Exceptional leadership, stakeholder management, and communication skills. Ability to balance strategic planning with hands on operational delivery. Why Join Us? This is a unique opportunity to shape and lead the retail strategy at one of the UK's most loved visitor attractions, playing a pivotal role in enhancing guest experience and driving commercial success. We offer a fantastic range of benefits and employee perks, including: 30 days annual holiday Discounts on park entry Reduced rates on hotel stays Company pension scheme And much more Reporting to: Managing Director Contract: Full time - 40 hours per week (5 days out of 7, including weekends & bank holidays) Interested? Apply now to take the next step in your retail leadership career.

A premier UK family attraction is seeking an experienced Head of Retail Operations to drive retail strategy, enhance guest experience, and ensure commercial success. The role encompasses overseeing retail outlets and maximizing revenue growth. Ideal candidates will have proven senior retail leadership skills, commercial acumen, and the ability to balance strategy with hands-on delivery. This full-time position offers a competitive benefits package including 30 days annual holiday, discounts, and pension scheme.