Jun 07, 2026
Full time
Forest Ads Lead We're Forest, London's most sustainable shared e bike operator. Using advertising revenue we offer users up to 30 free minutes per ride, helping cities move greener while growing fast. Forest Ads is our in house advertising business. Brands sponsor rides through the Forest app, giving riders subsidised travel and connecting advertisers with highly engaged London audiences. We partner with Deliveroo, Virgin, Octopus Energy and agencies such as OMD, Havas and WPP, consistently outperforming industry benchmarks. A bit about the role Senior commercial lead responsible for growing Forest Ads. You'll drive agency and brand sales, map strategic partnerships, mentor a growing team of Business Development Executives and SDRs, and personally close high value opportunities. Working with Product and Technology teams, you'll use customer feedback to evolve the advertising platform and uncover new commercial opportunities. Your key responsibilities include Revenue Growth Own and deliver digital advertising revenue targets, shaping the commercial strategy for Forest Ads. Lead negotiations and close high value advertising deals. Own Forest's advertising inventory, yield and monetisation strategy to maximise revenue and campaign performance. Maintain accurate forecasting and pipeline reporting to support planning and growth. Agency & Brand Relationships Build and strengthen relationships with media agencies, planners, buyers and key brand stakeholders. Grow Forest's share of agency media budgets and drive advertising revenue. Develop strategic partnerships with leading brands and agencies. Represent Forest Ads in the market and help establish it as a leading advertising solution in London. Team Leadership Manage and mentor a growing team, currently two team members with plans to expand significantly. Create a high performance, target driven sales culture. Support prospecting, pitching and account growth activities. Establish clear processes and performance expectations. Product & Market Development Gather feedback from agencies and advertisers to inform product development and commercial opportunities. Work closely with Product and Technology teams to identify improvements and new opportunities. Monitor market trends, competitor activity and emerging advertising technologies. Track and analyse key performance metrics, identify trends and make data driven recommendations to improve campaign performance and client outcomes. Who you are 5-10 years of experience in digital advertising, media or adtech sales. Strong relationships across agencies, media buyers and brand marketing teams. Experience leading, developing and mentoring sales teams. Natural problem solver, commercially driven and results oriented. Comfortable in a fast paced environment and motivated by ambitious growth targets. Bonus but not essential Experience with Google Ad Manager, DV360 and other DSPs and SSPs. Experience selling location based media, retail media, adtech, mobile advertising or out of home solutions. Experience working in a startup or scale up environment. Location Office based in London: four days a week in the office, one day a week working from home. Flexible arrangements can be discussed at interview. What you'll get in return Free Forest bike rides and a companion. 25 days holiday pro rated plus public holidays. Private medical insurance and cash plan. Annual personal development budget. Free lunch on Fridays. Enhanced parental leave. Regular social events. Birthday off. Childcare salary sacrifice. Equal opportunities Forest is an equal opportunity employer, celebrating diversity and committed to an inclusive environment for all employees. We do not tolerate discrimination, bias or harassment. If you require reasonable adjustments to the application process due to disability or neurodiversity, please let us know. Join us Want to create a greener future with us? Join us and help reforest the world together.