British Electric Lamps Limited

Location: Normanton, West Yorkshire Working hours: Monday to Friday, 37.5 hours per week About Us Founded in 1920, BELL Lighting continues to be a family run business with over 100 years of experience manufacturing and distributing Commercial and domestic Lighting. Recognised as one of the UK leading Lighting companies, BELLLighting is a long-established UK lighting manufacturer and supplier, operating in a highly competitive, trade-led market. Our core values Customer experience, Better Together, Vision and passion encompass a family culture where the personal development, trainingand wellbeing of the team are paramount within the business. About the Role Our Head of Marketing will be responsible for making marketing a scalable profitable growth engine for BELLLighting. This is a senior marketing leadership role, not a communications or brand-only position, therefore this role may be suited for a current Senior Marketing Manager looking to move into their first Head of role or an existing Head of looking for a new challenge. This role exists to move BELL from relationship-led, fragmented marketing activity, to a joined-up, data-driven, AI-enabled capability that materially improves the following areas: Wholesaler influence Contractor and specifier influence Speed and consistency of execution Revenue quality Customer retention Key Responsibilities 1. Commercial growth leadership Own marketing's contribution to revenue growth, retention, and share of wallet Translate BELL's business strategy into clear, prioritised marketing programmes Act as a senior commercial partner to Sales, Product, and the Executive Team Ensure marketing activity is focused on impact, not volume 2. Audience-led growth strategy Own clear strategies for BELL's priority audiences, including Electrical wholesalers, Contractors, primarily Tier 2 and specifiers and influencers. Audience prioritisation and segmentation Clear value propositions by segment Distinct messaging, content, and engagement strategies 3. Contractor and specifier influence at scale Lead BELL's contractor engagement strategy, moving beyond a small number of direct relationships Use content, education, and tools to nudge specification behaviour, encourage repeat usage & reduce perceived risk of choosing BELL Position BELL as a default, low-friction choice under real-world pressure 4. Demand generation, nurture, and CRM ownership Own the operation of BELL's end-to-end marketing funnel (HubSpot-led) Define lifecycle stages, lead definitions, scoring logic, and handover rules with Sales Build scalable nurture programmes for contractors, specifiers, and wholesalers Ensure marketing creates momentum and readiness, not just leads 5. Joining up technology, data, and insight Take ownership of marketing's role in reducing fragmentation across systems and data Ensure CRM, content, campaigns, and reporting operate as an integrated growth engine Shift BELL from person-dependent execution to system-led consistency Use insight to drive prioritisation, not just reporting 6. Practical adoption of AI Lead the practical use of AI within marketing to improve targeting and prioritisation, content relevance and personalisation, speed and efficiency of execution Work with leadership to embed AI as a core capability, not experimentation Focus on commercial application, not technology for its own sake 7. Content as a commercial asset Own BELL's content strategy and ensure it supports commercial objectives Deliver content that teaches customers how to do their jobs better, reduces friction and risk, nudges specification and repeat usage Eliminate low-impact or vanity content 8. Performance measurement and board reporting Own and deliver a focused set of KPIs that clearly link marketing activity to commercial outcomes Provide insight-led reporting to the Executive Team and Board Show how marketing drives pipeline quality, customer retention, strategic account growth Bring clarity and challenge, not just dashboards 9. Team leadership and capability building Lead, develop, and focus the marketing team Set clear priorities and eliminate distraction Upskill the team in data-led, B2B trade marketing and AI-enabled execution Build a culture of commercial accountability 10. Raise marketing maturity across the business Act as the internal owner of "what good looks like" in marketing Challenge weak thinking, poor briefs, and low-return activity Drive year-on-year improvement in capability, impact, and confidence Essential Senior B2B marketing management & leadership experience, ideally in Manufacturing, Trade, wholesale, or distribution-led markets (preferred) Proven experience linking marketing activity to commercial outcomes Strong understanding of CRM-led funnel design (HubSpot experience highly desirable), segmentation, prioritisation, and lifecycle marketing Experience working closely with Sales in complex B2B environments Extensive experience developing and implementing marketing strategies aligned to customer needs and business objectives Strong market and competitor analysis capabilities, including converting insights into actionable initiatives Proven ability to collaborate cross-functionally with departments to deliver strategic outcomes Demonstrated leadership experience, with the ability to influence senior stakeholders and lead change Highly driven with a strong work ethic and commitment to achieving excellence Adaptable and market-oriented, with a proactive and flexible approach within a fast-paced work environment Excellent communication and presentation skills, with experience delivering clear, data-driven insights to Directors and leadership Strong customer engagement skills, including building and maintaining relationships with senior stakeholders at key accounts Able to successfully manage large-scale marketing projects and initiatives from concept through execution Display the Company core values at all times Experience influencing contractors, specifiers, or technical buyers Exposure to AI, automation, or advanced analytics in a practical business context Experience scaling marketing impact without proportionally scaling headcount E-Commerce & Amazon marketplace experience Hold a DISC profile that displays you as an Id (Influencer) Benefits 25 days annual leave + bank holidays per year, with an additional day for each year of service, up to 28 days' Free on-site gym, with a free weekly gym class led by a Personal Trainer Annual flu vaccinations available Health Shield scheme after completion of probation Cycle to work scheme after completion of probation Salary sacrifice Electric Car Scheme after 12 months service Free fruit andmilk Annual events, such as Family Fun Day and Christmas Party Bi-annual Team building events and allowance with your department Employee of the Month scheme How to apply If you are interested in this role, please submit an updated CV to . Disclaimer: The duties and responsibilities described are not a comprehensive list and that additional tasks may be assigned to the employee from time to time.