GlowMetrics

About GlowMetrics GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients- from large-scale e-commerce retailers to prominent non-profit organisations- to deliver transparent, measurable and effective digital campaigns. Our team consists of Digital Analytics and Marketing experts and we are seeking a highly skilled Paid Media Specialist to join the team and lead the strategy, execution, and optimisation of performance marketing campaigns. In this role, you will go beyond standard media buying; you will leverage GlowMetrics' core expertise in analytics to ensure every campaign is built on a foundation of robust data, ensuring that budget allocation is driven by accurate attribution and granular measurement (GA4/GTM), rather than vanity metrics. Key Responsibilities 1. Campaign Strategy & Execution Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, YouTube) and Paid Social (Meta, LinkedIn, TikTok). Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded. Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities. Develop concise, impactful ad copy tailored to specific audience segments. Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis. 2. Data, Tracking & Measurement Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch. Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues. Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution. 3. Reporting, Visualisation and Client Communication Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio. Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients. Lead client performance reviews, presenting technical data clearly to non-technical audiences. 4. Testing & Innovation Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages. Stay abreast of industry changes (e.g. privacy regulations, cookie deprecation, AI automation in ads) and proactively adjust client strategies to mitigate risk. Candidate Profile Essential Qualifications: Experience: Minimum 3-4 years of proven experience managing paid media accounts (Agency experience preferred). Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads Manager, Google Analytics 4 (GA4). Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools. Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required. Desirable Skills: Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables). Experience with programmatic display. Experience in SEO / GEO. Experience with image and video creation / proficiency Canva or Adobe Creative Suite Core Competencies: Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals. High Attention to Detail: Meticulous approach to budget management and campaign set-up. Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions. Communication: Articulate, professional and capable of building trust with senior client stakeholders. Benefits Competitive Salary: Based on experience. Professional Development: Access to exclusive Google training, industry conferences, and funded certifications. Flexible Working: Hybrid working policy supporting work-life balance. Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure. Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.