Maneuver Marketing

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Role As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist. You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling. What You'll Do Problem Diagnosis & Opportunity Identification Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up Researches the market, product, and competition proactively to contribute valuable inputs Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc. Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc. Smart Use of Video Inventory Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel) Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization You'll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments - testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV. Data, Reporting & Collaboration Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory Provides clear, actionable analysis of the data-translating numbers into insights that help optimize performance and drive better decision-making. Optimize Testing Architecture Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse) Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling Perform Media Buying Responsibilities Campaign management: Monitor, trim, scale, add ads, and rotate past performers Brief, coordinate, and quality-check executions with virtual assistants (VAs) Perform weekend/holiday campaign monitoring and high priority optimizations Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries - balancing creativity with delivery reliability Project Ownership Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement Execute with agency and urgency while maintaining quality standards How You'll Succeed Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels) Drive profitable blended ROAS (>1x) - even when in-platform metrics look unprofitable (e.g. 0.3x) Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups What You Bring At least 4 years of relevant experience working with DTC brands as a media buyer. Strong work ethics - we built our brand to 9 figures in revenue profitably with 30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance. Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies. Project management - ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results Project coordination skills - ability to collaborate with other departments to ensure projects stay on track and within timelines. Other important soft skills - resourcefulness, organization, independent, problem-solver

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Next Role In this role, you'll own the full spectrum of creative strategy, visual/content ideation and asset production SOPs. You'll lead the charge in collaborating and managing paid and organic research playbooks as we expand into new channels and/or markets. Most importantly, you'll inspire the team, refine creative frameworks, and establish repeatable processes that allow high-quality design to scale without compromise. If you've built in-house performance creative teams for DTC wellness brands (hired, onboarded, managed, directed) and now want to do it your way with clear guardrails, we'd love to chat. Research & Creative Strategy Build extensive visual research libraries around the market, product and competitors (collect sentiment data, organic content scrapes, ad libraries etc) across different brands and SKUS Map out customer journey flows for all brands and SKUs (ads, emails, SMS pop-ups, store, upsells, LPs, listicles, quizzes, amazon page etc) Increase creative diversity for all brands and SKUs through new ideation frameworks (profiles/audiences, concepts, formats, styles, delivery mediums) Team Performance, Management & Growth Manage & conduct regular performance reviews with creative strategists and designers, including weekly/ bi weekly 1:1s, quarterly review, providing feedback on improving KPIs (sales volume, efficiency) Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists (including both in-house and with external creative agencies) Provide regular performance updates to key stakeholders (e.g. Head of Departments) on initiatives and team progress Workflows, Asset Management & Implementation Document, design and optimize creative SOPs, templates (static ad production, listicles, landing pages, quizzes, videos and contribute insights on tests/ results) Work with cross-functional teams for creative pipeline integration (retail, emails, amazon, youtube etc) Push for innovation in testing and implementing new asset generation tools (E.g. Sora, Midjourney, Runway) Oversee creative quality checks, final exports, and delivery. Balance speed and volume with accuracy. Look for opportunities to automate or improve quality of production process Brand & SKU Launch Directives Lead visual assets for brand, packaging, and go-to-market kits for new ventures and/or SKUs Collaborate with Legal teams to ensure creatives meets compliance standards Collaborate heavily on AGI innovation across campaigns (heavy AGI asset generation testing, tech/in house tool collabs, ideation/combination) How You'll Succeed Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company: Team Management - Scaling the team's productivity and efficiency whilst providing strategic advice and/or coaching to Designers and Creative Strategists, ensuring team members are hitting their individual and group KPIs Creative Performance Output - Elevating the quality, speed, and volume of high-performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns What You Bring 8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements / wellness), beauty (hair/skin care), or direct response/DTC space Proven track record of launching successful campaigns generating 8-9 figure revenues, with a focus on viral, conversion-driven creatives across multiple channels Expertise in developing compelling concepts and visual storytelling to create high-performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.) Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector. Experience managing and scaling creative teams, of inhouse designers/editors to execute performance-driven campaigns Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi-channel placement, and running tight, well-planned production schedules Problem solver with high ownership and a strong ability to identify opportunities, create alignment, implement solutions, and use data/feedback to continuously improve performance

A direct-to-consumer marketing agency in the United Kingdom is looking for an experienced Media Buyer to drive strategic growth by identifying performance opportunities across creative and audience. You will take full ownership of performance outcomes, partner with growth strategists, and manage end-to-end media operations. The ideal candidate should have at least 4 years of relevant media buying experience with DTC brands and possess strong analytical and project management skills. Join us to help scale our journey towards significant growth.

A leading DTC marketing agency in the United Kingdom seeks an experienced Media Buyer to take ownership of performance outcomes in strategic initiatives. Responsibilities include optimizing media campaigns, identifying market opportunities, and managing ad budgets to maximize ROAS. The ideal candidate possesses strong analytical skills, at least 4 years of experience with DTC brands, and a strong work ethic in a mission-driven culture. Join to be part of a growing team with ambitious goals.

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Role As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we're evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist. You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling. What You'll Do Problem Diagnosis & Opportunity Identification Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up Researches the market, product, and competition proactively to contribute valuable inputs Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc. Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc. Smart Use of Video Inventory Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel) Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization You'll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments - testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV. Data, Reporting & Collaboration Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory Provides clear, actionable analysis of the data-translating numbers into insights that help optimize performance and drive better decision-making. Optimize Testing Architecture Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse) Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling Perform Media Buying Responsibilities Campaign management: Monitor, trim, scale, add ads, and rotate past performers Brief, coordinate, and quality-check executions with virtual assistants (VAs) Perform weekend/holiday campaign monitoring and high priority optimizations Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries - balancing creativity with delivery reliability Project Ownership Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement Execute with agency and urgency while maintaining quality standards How You'll Succeed Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels) Drive profitable blended ROAS (>1x) - even when in-platform metrics look unprofitable (e.g. 0.3x) Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups What You Bring At least 4 years of relevant experience working with DTC brands as a media buyer. Strong work ethics - we built our brand to 9 figures in revenue profitably with 30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance. Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies. Project management - ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results Project coordination skills - ability to collaborate with other departments to ensure projects stay on track and within timelines. Other important soft skills - resourcefulness, organization, independent, problem-solver