Sofa Club

Location: Hertford Department: Marketing Reports To: Marketing Director Direct reports: Social Media Manager, Social Media Executive, Social Media Assistant Role Overview We are looking for a visionary, commercially minded Head of Social Media to define and lead our next chapter of growth. This is a leadership role for someone who understands that social is not a distribution channel - it's culture, commerce and community in motion. Sitting at the intersection of fashion and interiors, Sofa Club has the opportunity to lead visually, creatively, and culturally. Your role will be to sharpen and elevate our social approach - embedding true platform-first thinking, pushing creative boundaries, and building a high-performing team that delivers measurable impact. You will own the overarching social strategy, set the creative standard, and ensure every platform has a distinct purpose, voice, and growth plan. This is a role for someone who sees what's coming next, not what worked yesterday. Key Responsibilities Strategic Leadership Define and lead a platform-first social strategy aligned with brand and commercial objectives Establish clear positioning for each channel (Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest) Identify white space opportunities at the intersection of fashion, interiors, and digital culture Translate brand strategy into culturally relevant, insight-led social narratives Creative Direction Set the creative benchmark across all platforms - ensuring content is native, bold, and scroll-stopping while maintaining brand integrity and compliance Champion innovative formats, storytelling techniques, and boundary-pushing ideas Lead concept development for campaigns, launches, and always-on content Ensure social is driving ideas, not simply amplifying them Team Leadership & Development Lead, mentor, and develop the Social Media Manager, Executive and Assistant Create a high-performance culture grounded in accountability, experimentation and creativity Provide clear direction, feedback, and progression pathways Oversee workflow, planning processes, and resource allocation Growth & Performance Own channel growth targets and engagement KPIs Analyse performance data to inform strategic decisions and creative optimisation Build a robust test-and-learn framework across formats and platforms Turn insights into action - continuously refining content and messaging Creator & Community Strategy Leveraging our in-house Content Creator Programme, refine and lead the creator and influencer strategy Identify culturally aligned talent and build authentic, long-term partnerships Ensure community management is proactive, brand-building and commercially aware Elevate the quality and depth of audience engagement Cross-Functional Collaboration Partner closely with Brand, Creative, Marketing, E-commerce and Merchandising teams to ensure cohesive storytelling Advocate for social-first thinking across the wider business Ensure social insights inform broader marketing strategy Skills & Experience Significant experience leading social strategy at brand or agency level Proven track record of scaling channels and delivering measurable commercial impact Deep expertise across Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest Strong creative instinct with the ability to both originate ideas and elevate team output Experience managing and developing high-performing teams Highly analytical, with confidence translating data into creative and strategic decisions Commercially astute - understands the link between engagement, brand equity and revenue Proactive, forward-thinking, and constantly exploring new opportunities Confident communicator and compelling storyteller Comfortable working at pace, managing multiple priorities, and taking ownership Passionate about digital culture and staying ahead of the curve What You'll Get Be part of a growing brand with real creative freedom and input. Access to a supportive and ambitious team culture. Opportunity to grow your career as we scale our in-house comms function. Competitive salary Lucrative bonus scheme Enhanced family leave Health insurance Friends and family discount Salary sacrifice schemes Are you a perfect match? Ambitious? We have huge plans. There's never been a better time to join Sofa Club. We are growing fast and need ambitious people to join us for the ride. Fun? We work hard and then let our hair down at our office prosecco bar (yes, really!). Do er? Talk is cheap, execution is everything. Be a doer, not a talker. Friendly? We're proud to be an equal opportunity employer. We have a diverse and inclusive culture, everyone gets on well, and we work together as one family.