EBO Ltd

Location: UK-based (Remote with frequent NHS site visits)Reports to: CEO Type: Full-time, Leadership Leve l Role Summary We are seeking an exceptional sales leader with deep NHS experience to lead our strategic growth across the UK healthcare market. This individual will own the sales lifecycle : f rom market strategy and stakeholder engagement to team development and major deal closure. The successful candidate will bring proven expertise in leading technology sales in healthcare, navigating complex NHS procurement cycles, and forging strategic partnerships that unlock long-term value. Key Responsibilities Develop and execute the go-to-market and sales strategy targeting NHS Trusts and ICBs . Lead high-value, complex sales engagements across multiple stakeholders (clinical, operational, and procurement). Build, coach and inspire a high-performance sales team aligned with company goals and customer needs. Own the entire deal lifecycle from lead generation and qualification through to contract closure and renewal. Navigate NHS frameworks and ensure compliance with public sector procurement protocols. Develop executive-level relationships with NHS senior leadership (CEOs, COOs, CMIOs, CNIOs). Drive digital transformation narratives aligned to NHS priorities such as elective recovery, virtual wards, and neighbour health. Collaborate cross-functionally with marketing, delivery, product, and innovation teams to deliver value-led propositions. Monitor pipeline, forecast revenue, and report sales performance using CRM and data analytics tools. Required Experience 1 0 + years in healthcare technology, SaaS, or enterprise software sales (B2B), with at least 5 years in a senior leadership role. Proven track record of consistently exceeding sales targets with £10M+ annual TCV deal value derived from NHS organisations. Deep understanding of NHS organisational structures, buying cycles, and commissioning frameworks. Demonstrated experience in team building, mentoring, and performance management. Strong negotiation and contracting skills, ideally experienced in value-based care or managed service models. Strong communication and presentation skills with experience engaging at Board level. Familiarity with AI, analytics, or EPRs is advantageous. Desired Attributes Entrepreneurial spirit and drive to scale growth from early traction to market leadership. Resilient and adaptive in complex, changing environments. Deeply collaborative, with a high emotional intelligence and ability to influence internal and external stakeholders. Commercially astute, with the ability to balance immediate wins and long-term strategic value. Package Competitive base salary Performance-linked bonus structure Equity/Share Options Pension Professional development support