Novum Global

Role Overview As the Demand Generation Manager, you will lead the strategy, coordination, and delivery of multi-channel marketing campaigns across the organisation. Working alongside colleagues in marketing, sales, product, and customer success, you will play a key role in generating revenue and supporting business growth. Key Responsibilities Increase lead generation and MQA (Marketing Qualified Account) volume by executing integrated global campaigns using both digital and field initiatives. Run global advertising programs and collaborate with regional campaign managers to ensure alignment with wider campaign activity. Oversee and enhance the use of our ABM platform, working with regional campaign managers and marketing operations to leverage intent data, buyer signals, and display advertising. Create and manage lead nurture email workflows to move prospects through the funnel. Partner with internal teams to develop and optimise digital advertising content (including LinkedIn and display ads) to engage targeted audiences. Implement marketing strategies aimed at accelerating pipeline progression and converting prospects into customers. Act as a representative within relevant agencies, industry groups, and associations. Track, analyse, and report on campaign performance to measure impact and effectiveness. About You Experienced in leading customer acquisition initiatives. Skilled in planning and delivering end to end marketing campaigns. Demonstrated ability to drive ROI through optimisation of large scale marketing efforts. Strong project manager with the ability to manage multiple priorities simultaneously. Excellent communicator in both written and verbal formats, able to collaborate in person or remotely. 5+ years in a marketing role - SaaS experience is a plus. Degree in marketing, business, or related discipline, or equivalent experience.