FrieslandCampina

Customer & Channel Strategy Execution Cascade the Fighting Unit's strategy into fully scoped customer JBP's and channel plans including KPIs, P&L targets, and budget ownership. Align with Brand and Category teams to integrate category vision and brand plans into the Wholesale customer environment. Deliver customer-specific execution plans that drive profitable volume, frequency, and distribution. Customer Leadership & Relationship Management Act as FrieslandCampina UK's key representative for assigned Wholesale customers. Develop and maintain strong cross-functional relationships across customer organisations. Lead constructive, fact-based negotiations and engage in Joint Business Planning to secure long-term partnerships and incremental growth. Commercial Excellence & Execution Drive optimal trade terms and investment ROI through strategic promo planning, pricing, and pack/channel architecture (OBPPC). Prioritise Hero SKUs and lead the execution of assortment and activation strategies across depot and in-store environments. Deliver compelling channel-specific selling stories grounded in data and insight. Field Force Leadership Lead and manage the 3rd party Wholesale salesforce to ensure operational alignment with FCUK strategic goals. Set KPIs, review performance, and drive executional excellence across the salesforce footprint.