Saicho Sparkling Tea

Job Title: Business Development Manager (On-Trade) Location: London Company: Saicho Job Type: Full-Time Salary: Competitive salary based on experience About Saicho Saicho is a luxurious, non-alcoholic, single origin sparkling tea brand that offers an elevated way to enjoy non-alcoholic drinking and dining with its pioneering sparkling teas that promote as much nuance, flavour and provenance as premium wines. Since its launch, Saicho has been welcomed by renowned sommeliers, hoteliers, restauranteurs and chefs around the world. As the brand rapidly scales, it is looking for a Business Development Manager, based in London to join the team. This is a fantastic opportunity for an individual who is eager to join a fast-growing, disruptive business in the drinks industry. The individual will work in an agile, focused team and will enjoy exposure to all facets of the business. Saicho is looking for someone with ambition, relentless determination and a real passion for food and drinks. If this sounds like you then please get in touch! Job Summary Reporting to the UK & Europe Head of Sales, the Business Development Manager (On-Trade) will play a pivotal role in driving growth and expanding our presence in London's premium hospitality sector. You will be responsible for securing new business within the on-trade channel, focusing on luxury hotels, restaurants, and groups, while maintaining and deepening relationships with our existing prestige accounts. We're looking for a self-starter with proven sales experience in the premium drinks sector, an established network in London's on-trade industry, and a flair for engaging with sommeliers and F&B teams. A background in hospitality or a WSET qualification is highly advantageous. Key Responsibilities Drive growth by securing new listings and increasing distribution points within key on-trade accounts. Identify and pursue new business opportunities, building a robust pipeline of prospects. Achieve sales targets and KPIs within the assigned territory. Cultivate and strengthen relationships with both new and existing customers. Conduct sales calls, presentations, and tastings with sommeliers and F&B teams. Deliver outstanding customer service and post-sales support. Gather and report customer feedback and market insights to the Head of Sales. Stay informed about market trends and competitor activity. Represent Saicho at trade shows, events, and exhibitions to promote our brand and products. Collaborate with the wider Saicho team to execute business plans effectively. Maintain an up-to-date CRM system and ensure meticulous record-keeping. About You Minimum 2 years proven sales experience in the premium on-trade drinks sector is essential. Familiarity with premium wines, spirits, or non-alcoholic beverages is highly desirable. A strong professional network of relevant industry contacts. Strong understanding of luxury hospitality venues and their operations. Exceptional communication, negotiation, and presentation skills. Demonstrated ability to achieve sales targets and generate new business. Highly self-motivated, results-driven, and proactive. Excellent organizational and time-management skills. Ability to work independently while thriving in a collaborative team environment. London-based, with flexibility to travel within the territory as needed. A people-focused mindset with a natural ability to build strong relationships. Passion for food, drink, and delivering exceptional experiences. Right to work in the UK The Benefits We look after our employees by offering a competitive salary and benefits package including: + performance-based bonus/commission structure Annual London travel card zones 1-3 25 days holiday + Bank Holidays Extra day off for birthday Pension Vitality Healthcare scheme Friends & Family discount Staff product Ongoing professional development Work from home/flexible working Opportunity to be an early employee in a fast-growing, global business Two recent work references will be required if you are offered the role. If you would like to apply for this role, please email with a CV and cover letter.