Baby Mori Limited

MORI is a digitally native, omnichannel baby and children's sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards including Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can't Live Without Parenting Product (2021, 2023), Made for Mum (2024). The Role We're seeking an experienced E-commerce Manager to lead and optimise our D2C online customer experience, owning all e-commerce and retention touchpoints. You will manage the strategy and daily operations of our Shopify Plus websites across three regions, delivering against a clear trading calendar aligned with business growth objectives. This includes driving revenue through improved CVR, increased AOV, and customer journey enhancements. Your remit includes planning and executing campaigns, overseeing product launches, and ensuring a seamless shopping experience. You'll also support the retention team in building a loyal customer base. Strong analytical skills are essential-you'll regularly use GA4 and other tools to track performance, analyse funnels, and identify opportunities for optimisation. Experience with visual merchandising tools, conversion funnel strategy, and D2C best practices is required. Reporting to the Head of Growth, you'll collaborate with key stakeholders and manage a Retention Manager and Content Assistant. Responsibilities Website Management Lead the rollout of site enhancements and new features with the technical team, ensuring an intuitive and seamless user experience. Collaborate with our SEO agency to implement effective on-site SEO strategies. Own GA4 tracking and reporting; analyse complex user journeys to identify optimisation opportunities and improve conversion rates (CVR). Stay up to date with industry developments affecting e-commerce operations, including cookie policies, data privacy, accessibility, and compliance. E-commerce Strategy & CRO Brief the creative team on UX design needs with a mobile-first mindset to ensure a frictionless customer journey. Build data-driven business cases to prioritise projects and demonstrate ROI using KPIs and performance metrics. Plan and execute A/B testing to validate new features or layouts; share insights and make data-backed decisions. Use tools like Microsoft Clarity and heatmaps to analyse on-site behaviour and customer feedback. Retention Oversee the Retention team and support the development and execution of the email strategy, including both broadcast and automated campaigns. Analyse key retention metrics-such as customer lifetime value (CLV) and repeat purchase rates-to drive loyalty and sustained engagement. Over 5 years experience growing a D2C Shopify Plus ecommerce business Proven success in owning a trading calendar with the ability to quickly react to trade performance to drive sales. Demonstrated success in building CRM strategies that drive repeat business using tools like Klaviyo or similar A strong analytical mindset with the ability to interpret data and draw actionable insights using excel pivots and BI tools. Outstanding communication skills, with the ability to present results with confidence and craft compelling creative briefs to support campaign launches. Strong organisational skills to manage multiple deadlines end-to-end. Impressive problem-solving skills, using a combination of data and intuition to identify problems, develop hypotheses and propose solutions. A team player, who wants to grow within the organisation and encourages others to understand the website capabilities and their role within the customer journey. 24 days holiday leave annually + UK public bank holidays Opportunity to work hybrid (a minimum of 2 days per month office-based) Enhanced parental leave policy Social activities Flexible working hours Up to 50% discount on our collections Cycle to work scheme A dog friendly West London head office Please complete our form here , in addition to completing our application form in order to be considered for this position.