SLG Brands

Hours: Full Time Permanent/Fixed Term: Permanent Location: Cheltenham Key Objectives & Job Scope: As the day-to-day lead for Johnny's Chop Shop, you will be at the forefront of our brand's exciting journey with your innovative ideas and strategic thinking key to our ongoing success. Reporting to the Senior Marketing Manager, you will be the driving force behind our integrated marketing plan. You will act as the brand guardian for all marketing communications, ensuring alignment across local and international markets. You will collaborate closely with teams across Sales, Brand, Finance, and the in-house Design team to ensure cross-functional alignment. You will also support across the rest of the portfolio based on business priorities and focus. Key Accountabilities & Responsibilities Develop Marketing Strategy : Create marketing strategies and campaigns that achieve brand objectives and sales plans. Go-to-Market Activation : Execute the plan with excellence, pace & agility within the key marketplaces, aligned with brand targets and budgets. To include but not limited to brand partnerships, sponsorships, reviews, activations, events and media Joint Business Planning : Execute joint business planning activities with strategic retail partners, distributors, and account managers. NPD Launch Plans : Work with the Senior marketing manager and Category manager to deliver NPD launch plans, ensuring markets are fully prepared. Agency Briefing : Brief and manage external marketing agencies where relevant on brand strategies PR Strategy : Develop and execute PR strategies for the brand. Market Performance Analysis : Regularly report and analyse market performance against the marketing scorecard, including competitor analysis. Budget Management : Manage the brand marketing budget. Influencer Relations : Alongside the Social Media Manager source and manage campaign brand influencers/ambassadors, handling relations directly and via agencies. Campaign Management : Plan the paid media spend on Johnnys Chop Shop working closely with the E-commerce Manager to optimise campaign budgets. Brand Guardianship : Ensure the brand appears best in class across all communication touchpoints. Marketing Toolkits : Oversee the development of marketing toolkits and manage the SLG Brands design studio to deliver agreed plans. Stakeholder Engagement: Collaborate with the sales and brand teams in the preparation and delivery of retailer presentations, including travel to both local and international retailers as necessary. Design Studio: Manage the SLG Brands design studio to deliver assets for agreed campaigns General Marketing Support : Provide marketing support across the wider portfolio of brands as defined by the Senior Marketing Manager. Qualifications & Experience Requirements Proven track record of delivering successful marketing campaigns in beauty, fashion, or lifestyle industries Strong strategic and creative skill, with the ability to lead ideation through to execution. Excellent communication and stakeholder engagement skills. Highly organised with the ability to juggle multiple priorities. Resilient and agile with the ability to react quickly to trends and cultural moments Excellent project and event management skills; proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint); conversant in social media platforms (TikTok, Instagram, YouTube). Key Competency Requirements Strategic Leadership: Demonstrates a balance of innovative thinking and data-informed decision-making to build highly engaging, marketing plans. Exceptional Communication: Articulates strategies and ideas clearly and persuasively, building trust with internal teams, external collaborators, and leadership stakeholders. Results-Oriented Execution: Sets clear KPIs and continuously monitors performance, adjusting tactics to improve ROI and long-term channel health. Collaborative Agility: Thrives in a cross-functional environment, aligning marketing plans with broader business goals while empowering others to contribute creatively. Organisational Excellence: Maintains structure in a fast-paced environment, ensuring consistency, clarity, and executional rigour across all activities

About the Company SLG are a design-driven international beauty business with a global ambition. Our company designs, develops & globally scales incredible beauty brands. We are headquartered at Studio 19, our award-winning workspace, studios, and lab. It is a truly remarkable place of work based in the town centre of regency Cheltenham. We are excited to offer a fantastic opportunity to become part of our innovative, collaborative, and highly skilled R&D team. About the Role Key Objectives Manging technical packaging solutions through the design, development, testing and implementation stages of new product development activity, across multiple projects, achieving a balance of creative integrity, sustainability, quality, and cost effectiveness. Providing technical packaging expertise through all stages of the development process with the support of the Technical Packaging Manager. Working with third party agents, component suppliers and manufacturers to ensure the successful transition of NPD components and products into mass production. Support the implementation of SLGs Packaging Sustainability Strategy. Responsibilities Managing multiple projects within the context of a fast development cycle. Working closely with category and project teams to lead the packaging development for all allocated projects with a focus on technical function, profitability, sustainability, and meeting brand objectives. Working closely with packaging suppliers to understand their components, materials, and processes and how these can be managed to deliver a desired product concept. On allocated projects, ensuring all packaging components are risk assessed, tested as appropriate, comply with regulatory, legal and brand requirements and are fit for purpose. Managing technical relationships with suppliers to deliver products to critical time path. Keeping up to date with technological, regulatory and market activity in packaging (including sustainability). Assisting with the identification and application of innovative packaging solutions or technologies to deliver increased consumer benefit and/or increased profit. Provision of packaging documentation required for Product Information Files. Qualifications & Experience Requirements: Degree or equivalent in a science or technology-based discipline required. IoM3 Packaging Diploma or similar postgraduate technical packaging qualification would be advantageous. Proven experience as a packaging technologist required, ideally from within the Health & Beauty sector. Previous experience developing packaging with Far Eastern supply base would be desirable. Previous experience of carrying out packaging testing required; experience developing new test protocols would be advantageous. Required Skills Packaging Development Expertise - A solid understanding of packaging components, materials, and manufacturing processes. Problem Solving and Analytical Skills - Possesses strong problem-solving skills, using a clear, analytical approach to address complex technical challenges. Sustainability Knowledge - Possessing a sound understanding of the environmental impact of packaging materials and processes. Time and Project Management - Exhibits strong time and project management skills, capable of handling a fast-paced and dynamic environment. Commercial Awareness - Demonstrates a high level of commercial awareness, understanding the broader business implications of packaging decisions. Teamwork and Communication - Works effectively as part of a cross-functional team, demonstrating strong communication skills to convey complex technical concepts clearly.