Jun 27, 2025
Full time
About the Company Kraft Heinz is looking for an experienced Field Sales leader to take on a new position focused on building and executing a national field sales strategy for the UK Away From Home (AFH) channel. Reporting to the Head of Route-to-Market, this role plays a central part in launching and managing field sales operations across all independent AFH accounts. The manager will oversee external agency teams, improve in-store execution, and align trade marketing initiatives to accelerate performance. About the Role The Field Salesforce Manager will lead the UK Away From Home (AFH) field sales strategy at Kraft Heinz. This role focuses on managing agency teams, improving in-store execution, and driving sales performance across independent channels. It combines leadership, data analysis, and trade marketing to support growth and customer engagement. Key Responsibilities Develop and roll out field sales strategy in line with the Annual Operating Plan (AOP) Work closely with agency partners to ensure consistent application of Kraft Heinz sales methodologies Lead, coach, and evaluate field salesforce teams, with a focus on sales effectiveness, relationship management, and product expertise Use performance metrics and sales data to guide strategy and conduct monthly performance reviews (MPRs) Coordinate and execute promotional campaigns, menu activation, and brand-building events Grow and maintain a detailed operator database with customer preferences and category volumes Present new SKUs and drive seasonal promotions to strengthen brand presence Collaborate with the European AFH team to improve field sales execution and identify areas for continuous improvement Requirements Proven experience in field sales, key account management, or trade marketing Previous leadership of teams or agency partners, with knowledge of field execution models and reporting systems Strong understanding of the UK foodservice market; culinary knowledge is a plus Proficiency in Salesforce and Microsoft Office (Excel, PowerPoint, Outlook) Skills & Competencies Strong commercial acumen with the ability to position value, manage pricing, and influence partners Team leadership with experience in coaching and managing sales representatives Execution-focused with an eye for in-store excellence and performance tracking Analytical mindset, capable of turning data into actionable insights Customer-first attitude with a focus on long-term partnership development What's Offered A competitive salary with a high-performing bonus structure Flexible working model (3 days on-site/customer-facing, 2 days remote) Extensive training and coaching opportunities Career growth across a global brand network Inclusive, family-friendly work environment Full benefits package covering health, wellness, and financial well-being Culture of innovation-new ideas are welcome and encouraged Head to the official website below for the full vacancy description and requirements: