Boult Wade Tennant LLP

We are looking to appoint an experienced SEO Specialist to join our BD and Marketing team based in our London office. You'll be working 3 days per week (60% FTE), with a possible extension to 4 or 5 days per week in the future, by mutual agreement. Hybrid working with 1 day per week in the office. Key responsibilities : Develop and implement SEO strategies in collaboration with the director of BD and marketing. Manage link building activities and technical SEO audits. Oversee on-page SEO and blog strategies. Conduct internal and external reporting on campaign progress. Improve website visibility, design, content, conversion, and engagement. Key experience required : At least 3 years of experience in SEO. Strong understanding of technical SEO (Pagespeed, robots.txt, sitemap.xml). Proficiency with Google Search Console and Google Analytics. Familiarity with SEO tools such as SEMrish (ideally), Ahrefs, Moz, Majestic, Screaming Frog. Experience with WordPress. Knowledge of PHP, JS, and databases (MySQL) is beneficial but not required. Excellent communication skills, both written and spoken. Fluency in English; additional languages (German or Spanish) are a plus. Additional SEO qualifications are beneficial. Within this varied role you will : Develop and implement effective SEO strategies to improve website rankings (in the UK, Spain and Germany) and drive organic traffic. Conduct in-depth keyword research, technical SEO audits, and competitor analysis. Optimise on-page elements, including meta tags, content, and internal linking structures. Identify and resolve technical SEO issues, collaborating with developers where necessary and ensure SEO best practices are integrated into the website's design and functionality. Create and manage high-quality backlink campaigns to enhance domain authority. Monitor and analyse SEO performance using tools such as Google Analytics, Search Console, and third-party platforms. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. Provide regular reports and insights demonstrating campaign success and areas for improvement. Collaborate with stakeholders to produce SEO-friendly blogs, service pages, and landing pages. Use insights to help shape content planning. Developing and maintaining performance reports to measure and communicate SEO performance (traffic, keyword rankings, organic conversions, etc.) Proactively recommend improvements based on data-driven insights, and ensure strategies are continually optimised to meet targets. Conducting regular site audits to identify opportunities for improving site structure, user experience, and technical SEO (e.g., mobile optimisation, page speed, URL structures, and schema markup). Ensuring SEO strategies align with the brand's positioning, tone and high-quality standards, maintaining a balance between performance and user experience. Optimising content and design to enhance both search visibility and user engagement. Benefits package Initially 18.5 days annual leave, rising to 23 days after 3 years' service and eventually 30 days after 15 years' service, with the option to annually buy or sell (up to) 3 days leave. Up to 6% (minimum 4.5% to meet auto enrollment requirements) firm contribution to group personal pension scheme. Interest free season ticket loan. Life assurance (x3 salary, and option to self-fund higher multiples). Private medical insurance (personal and option to self-fund family members). Health cash plan (personal, and option to self-fund family members). Wellness benefits Confidential employee assistance programme. Optional dental insurance. Wellness and mental health support. Optional critical illness cover. Lifestyle benefits Flexible working. Cycle to work scheme. GymFlex. Payroll giving for tax-free donations to charity. Matched funding for individual fundraisers and charity committee. Social and sporting events. An equality, diversity, and inclusion committee. A wellbeing committee. Charity and environmental committee.