About GB News GB News is Britain's News Channel - a fast-growing multi-platform media company built on original journalism, bold opinion, and fearless debate. Broadcasting across television, radio, digital, and social, we reflect the views and values of everyday Britons while delivering independent news that challenges the status quo. As we accelerate our membership growth and deepen audience engagement, we're expanding our data and insights capabilities to better understand, serve, and grow our audience community. Role Overview We're looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better. This is a highly cross-functional leadership role - sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams - including audience profiling, cohort behavior, and consumption trends. Create and maintain a framework for measuring and understanding the full member lifecycle (from anonymous visitor to loyal subscriber). Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development. Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership. Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives. Act as a champion for insight-led decision-making across the business. Qualifications 8+ years in data strategy, marketing analytics, customer insights, or a related field, ideally within media, publishing, or a subscription-driven business Strong experience with data analytics tools (SQL, Python, R) and BI platforms (e.g., Power BI, Looker, Tableau) Proven track record of designing and interpreting segmentation, retention, and LTV models Familiarity with audience data from multiple sources (CRM, digital analytics, surveys, social, etc.) Experience influencing cross-functional stakeholders and translating data into strategic narratives Comfortable operating in a fast-paced, high-growth media or digital environment Strong storytelling and communication skills - ability to distill complexity into clarity for non-technical audiences Experience managing or mentoring analysts or insight professionals is a plus Why Join GB News? Help shape the next chapter of one of Britain's fastest-growing news brands Partner directly with marketing, editorial, product, and leadership to drive meaningful outcomes Tackle real business challenges in a dynamic, mission-driven environment To Apply: Please send your CV and a brief note on your interest in the role.
Jun 27, 2025
Full time
About GB News GB News is Britain's News Channel - a fast-growing multi-platform media company built on original journalism, bold opinion, and fearless debate. Broadcasting across television, radio, digital, and social, we reflect the views and values of everyday Britons while delivering independent news that challenges the status quo. As we accelerate our membership growth and deepen audience engagement, we're expanding our data and insights capabilities to better understand, serve, and grow our audience community. Role Overview We're looking for a strategic and data-savvy Director of Customer & Audience Insights to lead our understanding of who our users are, what they value, and how we can serve them better. This is a highly cross-functional leadership role - sitting at the intersection of data science, marketing, product, and editorial . You'll oversee customer segmentation, behavioral analytics, retention modeling, and strategic research, translating complex data into actionable insight to fuel decision-making across the business. You'll work closely with marketing, product, editorial, and senior leadership to guide our audience strategy, drive personalized experiences, and maximize customer lifetime value. Key Responsibilities Lead GB News' customer and audience insight function, developing a deep understanding of viewer behavior, member value, and user journeys. Partner with Data Science and Analytics to design and implement models around segmentation, churn risk, LTV, engagement scoring, and conversion likelihood. Guide research and analysis to support marketing, content, and product teams - including audience profiling, cohort behavior, and consumption trends. Create and maintain a framework for measuring and understanding the full member lifecycle (from anonymous visitor to loyal subscriber). Provide actionable insights to support campaign targeting, funnel optimization, retention, and product feature development. Define and deliver reporting frameworks, dashboards, and strategic insight packs for internal stakeholders and executive leadership. Partner with marketing to inform experimentation strategies, messaging personalization, and audience growth initiatives. Act as a champion for insight-led decision-making across the business. Qualifications 8+ years in data strategy, marketing analytics, customer insights, or a related field, ideally within media, publishing, or a subscription-driven business Strong experience with data analytics tools (SQL, Python, R) and BI platforms (e.g., Power BI, Looker, Tableau) Proven track record of designing and interpreting segmentation, retention, and LTV models Familiarity with audience data from multiple sources (CRM, digital analytics, surveys, social, etc.) Experience influencing cross-functional stakeholders and translating data into strategic narratives Comfortable operating in a fast-paced, high-growth media or digital environment Strong storytelling and communication skills - ability to distill complexity into clarity for non-technical audiences Experience managing or mentoring analysts or insight professionals is a plus Why Join GB News? Help shape the next chapter of one of Britain's fastest-growing news brands Partner directly with marketing, editorial, product, and leadership to drive meaningful outcomes Tackle real business challenges in a dynamic, mission-driven environment To Apply: Please send your CV and a brief note on your interest in the role.
About GB News GB News is Britain's News Channel - a multi-platform media company that delivers original journalism, bold opinion, and fearless debate across television, radio, digital, and social channels. As one of the fastest-growing media brands in the UK, GB News champions free speech, common-sense perspectives, and stories that reflect the real lives of everyday Britons. With millions of unique users each month and a growing membership base, we're building the future of independent media - and we're looking for exceptional talent to join the team. Role Overview We're seeking a strategic, data-driven Director of Lifecycle & Retention Marketing to lead the charge in deepening our relationship with members and maximizing customer lifetime value (CLTV). In this high-impact role, you will own the end-to-end member lifecycle - from onboarding and engagement to upsell, loyalty, and win-back - developing campaigns and programs that drive long-term value and reduce churn. You'll work closely with editorial, product, analytics, and community teams to build a best-in-class membership experience that reinforces GB News' mission and fuels sustainable growth. Key Responsibilities Lifecycle Strategy: Own the full lifecycle marketing roadmap, including onboarding, engagement, cross-sell, loyalty, reactivation, and churn reduction. Retention Marketing: Develop and execute multi-channel retention campaigns (email, push, in-product, social) tailored to user behavior and preferences. Segmentation & Personalisation: Partner with analytics to create segmented journeys based on tenure, engagement, and content affinity. Experimentation & Testing: Run A/B and multivariate tests across messaging, timing, and offers to optimize impact. Onboarding Optimization: Build high-converting, value-led onboarding journeys for new members and free registrants. Member Engagement: Collaborate with editorial and product to develop content and features that increase stickiness, satisfaction, and frequency of use. Churn Analytics & Winback: Monitor churn signals, conduct root cause analysis, and implement effective win-back strategies. Reporting & Insight: Track and report on lifecycle KPIs (retention rate, LTV, engagement, CAC payback) and share insights with leadership. Team Leadership: Manage and mentor a small but growing lifecycle marketing team, agency partners, or vendors. Qualifications 7+ years of experience in lifecycle, CRM, or retention marketing - ideally in a subscription-based business (media, SaaS, streaming, etc.) Deep knowledge of customer segmentation, journey design, and multichannel engagement Proven success reducing churn, increasing LTV, and improving funnel efficiency Hands-on experience with ESPs, CRM tools, and testing platforms (e.g., Braze, Iterable, Piano, Pushwoosh) Strong analytical mindset with the ability to turn data into insight and insight into action Creative, curious, and user-obsessed - with a passion for building meaningful audience relationships Comfortable working cross-functionally in a fast-paced, editorially driven environment Clear communicator with experience influencing senior stakeholders Why Join GB News? Be part of one of the most dynamic media companies in the UK Help shape the future of independent journalism and fearless reporting Work with a passionate team driven by mission, not just metrics To Apply: Please send your CV and a brief note on your interest in the role
Jun 26, 2025
Full time
About GB News GB News is Britain's News Channel - a multi-platform media company that delivers original journalism, bold opinion, and fearless debate across television, radio, digital, and social channels. As one of the fastest-growing media brands in the UK, GB News champions free speech, common-sense perspectives, and stories that reflect the real lives of everyday Britons. With millions of unique users each month and a growing membership base, we're building the future of independent media - and we're looking for exceptional talent to join the team. Role Overview We're seeking a strategic, data-driven Director of Lifecycle & Retention Marketing to lead the charge in deepening our relationship with members and maximizing customer lifetime value (CLTV). In this high-impact role, you will own the end-to-end member lifecycle - from onboarding and engagement to upsell, loyalty, and win-back - developing campaigns and programs that drive long-term value and reduce churn. You'll work closely with editorial, product, analytics, and community teams to build a best-in-class membership experience that reinforces GB News' mission and fuels sustainable growth. Key Responsibilities Lifecycle Strategy: Own the full lifecycle marketing roadmap, including onboarding, engagement, cross-sell, loyalty, reactivation, and churn reduction. Retention Marketing: Develop and execute multi-channel retention campaigns (email, push, in-product, social) tailored to user behavior and preferences. Segmentation & Personalisation: Partner with analytics to create segmented journeys based on tenure, engagement, and content affinity. Experimentation & Testing: Run A/B and multivariate tests across messaging, timing, and offers to optimize impact. Onboarding Optimization: Build high-converting, value-led onboarding journeys for new members and free registrants. Member Engagement: Collaborate with editorial and product to develop content and features that increase stickiness, satisfaction, and frequency of use. Churn Analytics & Winback: Monitor churn signals, conduct root cause analysis, and implement effective win-back strategies. Reporting & Insight: Track and report on lifecycle KPIs (retention rate, LTV, engagement, CAC payback) and share insights with leadership. Team Leadership: Manage and mentor a small but growing lifecycle marketing team, agency partners, or vendors. Qualifications 7+ years of experience in lifecycle, CRM, or retention marketing - ideally in a subscription-based business (media, SaaS, streaming, etc.) Deep knowledge of customer segmentation, journey design, and multichannel engagement Proven success reducing churn, increasing LTV, and improving funnel efficiency Hands-on experience with ESPs, CRM tools, and testing platforms (e.g., Braze, Iterable, Piano, Pushwoosh) Strong analytical mindset with the ability to turn data into insight and insight into action Creative, curious, and user-obsessed - with a passion for building meaningful audience relationships Comfortable working cross-functionally in a fast-paced, editorially driven environment Clear communicator with experience influencing senior stakeholders Why Join GB News? Be part of one of the most dynamic media companies in the UK Help shape the future of independent journalism and fearless reporting Work with a passionate team driven by mission, not just metrics To Apply: Please send your CV and a brief note on your interest in the role
Role summary: The Entertainment Reporter will be an ambitious individual, eager to join the team in our fast-paced London newsroom. Joining as maternity cover, this is a unique opportunity to develop your career and skills at one of Britain's most exciting and talked-about media brands. The Entertainment Reporter will be well versed in Britain's most loved TV shows, have a sound knowledge of the latest celebrity gossip, and be passionate about finding exclusive stories. Most importantly, they will be a team player. Applicants must be flexible and willing to work across a seven-day rota on a 7am-3pm or 3pm-11pm shift pattern. A strong knowledge of media law is required. Key responsibilities and main tasks: Reporting and Writing: Conduct research, interviews, and investigations to gather information for entertainment stories and features. Write clear, concise, and engaging articles on a variety of topics, adhering to journalistic standards, deadlines and the GB News Editorial Charter. Cover breaking news events, the latest TV show updates, and the biggest celebrity viral moments. Editing and Proofreading: Assist the Entertainment Editor in reviewing and editing articles for accuracy, clarity, and style. Proofread content to identify errors in grammar, punctuation, and spelling before publication. Learn how to craft compelling headlines, captions, and summaries to enhance reader engagement. Digital Journalism: Contribute to the production of digital content - including video - for the company's website, mobile app, and social media platforms. Be competent in content management systems (CMS), search engine optimisation (SEO), social media, and analytics to maximise online reach and engagement. Utilising Artificial Intelligence (AI) tools to help boost the depth and breadth of GB News's journalism. Monitor audience feedback and trends to identify opportunities for optimising digital content and user experience. Professional Development: Receive mentorship and guidance from experienced journalists and editors to support career development. Take on additional responsibilities and projects as assigned to broaden skill set and professional experience. Be an ambassador for GB News Be committed to Health and Safety requirements of self and others in the workplace. Be committed to the equality and diversity values of GB News What you will bring to GB News GB News is committed to equality & diversity and welcomes applications from everyone regardless of background, origin, gender, religion, nationality, marital status, sexual orientation, or disability. We value drive, professionalism and integrity and strive to ensure we hold ourselves and our partners to these qualities. We're positive thinkers with the resilience to thrive on rapid change and the strength of character to face challenges with good humour and determination. Above all, we place people at the heart of all we do, whether it's our audiences or each other.
Jun 04, 2025
Full time
Role summary: The Entertainment Reporter will be an ambitious individual, eager to join the team in our fast-paced London newsroom. Joining as maternity cover, this is a unique opportunity to develop your career and skills at one of Britain's most exciting and talked-about media brands. The Entertainment Reporter will be well versed in Britain's most loved TV shows, have a sound knowledge of the latest celebrity gossip, and be passionate about finding exclusive stories. Most importantly, they will be a team player. Applicants must be flexible and willing to work across a seven-day rota on a 7am-3pm or 3pm-11pm shift pattern. A strong knowledge of media law is required. Key responsibilities and main tasks: Reporting and Writing: Conduct research, interviews, and investigations to gather information for entertainment stories and features. Write clear, concise, and engaging articles on a variety of topics, adhering to journalistic standards, deadlines and the GB News Editorial Charter. Cover breaking news events, the latest TV show updates, and the biggest celebrity viral moments. Editing and Proofreading: Assist the Entertainment Editor in reviewing and editing articles for accuracy, clarity, and style. Proofread content to identify errors in grammar, punctuation, and spelling before publication. Learn how to craft compelling headlines, captions, and summaries to enhance reader engagement. Digital Journalism: Contribute to the production of digital content - including video - for the company's website, mobile app, and social media platforms. Be competent in content management systems (CMS), search engine optimisation (SEO), social media, and analytics to maximise online reach and engagement. Utilising Artificial Intelligence (AI) tools to help boost the depth and breadth of GB News's journalism. Monitor audience feedback and trends to identify opportunities for optimising digital content and user experience. Professional Development: Receive mentorship and guidance from experienced journalists and editors to support career development. Take on additional responsibilities and projects as assigned to broaden skill set and professional experience. Be an ambassador for GB News Be committed to Health and Safety requirements of self and others in the workplace. Be committed to the equality and diversity values of GB News What you will bring to GB News GB News is committed to equality & diversity and welcomes applications from everyone regardless of background, origin, gender, religion, nationality, marital status, sexual orientation, or disability. We value drive, professionalism and integrity and strive to ensure we hold ourselves and our partners to these qualities. We're positive thinkers with the resilience to thrive on rapid change and the strength of character to face challenges with good humour and determination. Above all, we place people at the heart of all we do, whether it's our audiences or each other.