Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Mar 31, 2025
Full time
Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Mar 12, 2025
Full time
Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Location: Remote / up to 2 days per week in the office for London-based employees Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: CEO Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget About Us As one of the UK's top digital charities, we're specialists in using technology to drive social change. We work across communities and with public and private sector organisations to ensure full-time unpaid carers can access a vital break to support their mental health and wellbeing. 88% of our service users say they couldn't have taken a break without us. In 2024, we grew to 30,000 registered carers and matched 7,000 to donated hotel breaks, equivalent to £2m of gifted inventory. As our social innovation gathers speed we need to bolster our fundraising income and forge new corporate partnerships to fuel our growth. The Role We're looking for a Growth Marketing Manager to help drive digital and offline marketing and brand positioning. Our brand has been developed by Pentagram, one of the world's leading design agencies. Scalable impact lies at the heart of our brand strategy and this role is perfect for someone with a passion for epic storytelling, who's excited to work with the latest technology and no-code tools in a data-driven way to drive social change. We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We're keen to hear from a variety of applicants with different levels of experience and backgrounds. Some of our team are fully remote and hours are flexible but for those based in London, we ask that they join us in our Clerkenwell office for up to 2 days per week. We are not in a position to sponsor UK visas. What you'll be doing Marketing Strategy & Execution Join forces with our Director of Delivery and Community Manager to implement a growth-focused B2B marketing plan, focused on signing up new hospitality and community partners. Support public fundraising and corporate partnership initiatives with creative and data-driven marketing strategies. Manage Carefree's public-facing website, ensuring it effectively communicates our mission, activities and drives engagement Day-to-day management of Carefree's social media channels and content calendar - working with freelancers to create high-quality written and visual content that resonates with our audiences. Content Creation & Brand Positioning Work closely with the CEO to craft a consistent and inspiring brand message across all platforms. Lead the creation of impactful content that resonates with our audiences, from case studies to blogs, impact reports and thought-leadership pieces. Protect and iterate on our "Carefree Breakmaker" sub-brand as a kitemark for the hospitality industry's ESG efforts. Stay informed about trends and developments in the social care sector to enhance Carefree's positioning. Campaigns & Optimisation Build and execute multi-channel campaigns, including email, Google Ads, LinkedIn, Facebook, Instagram, and webinars. Use data to evaluate campaign effectiveness, track customer acquisition costs and manage budgets. Adjust strategies to maximise ROI. Establish clear growth metrics and report on progress regularly to the CEO and wider team. Team Collaboration Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion). Work closely with internal teams to ensure alignment between marketing strategies and organisational goals. Provide input on product and campaign development based on user feedback and market analysis. Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful. Continuously apply a "live-learning" approach to identify and nurture opportunities for innovation in relation to Carefree's model, methodology, strategy and delivery. Person Specification The ideal candidate will be a compelling content creator with an eye for great copy, storytelling and design. Proven experience in B2B growth marketing or demand generation, ideally in care tech, social care, mental health, or a related field. Data-driven mindset with experience using analytics to inform strategies. Native to software tools like Canva, Notion, Google Analytics 4, Google Workspace, Hootsuite and Slack that we use daily. Excellent communication and interpersonal skills, capable of crafting clear, compelling messaging for target audiences. A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals. Highly adaptable, organised, and capable of managing multiple priorities with a focus on continuous improvement. Lived-experience of providing unpaid care would also be an asset Demonstrates strong interest in Carefree's mission and broader issues affecting unpaid carers in the UK. Permission to work in the UK is required. Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Mar 06, 2025
Full time
Location: Remote / up to 2 days per week in the office for London-based employees Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: CEO Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget About Us As one of the UK's top digital charities, we're specialists in using technology to drive social change. We work across communities and with public and private sector organisations to ensure full-time unpaid carers can access a vital break to support their mental health and wellbeing. 88% of our service users say they couldn't have taken a break without us. In 2024, we grew to 30,000 registered carers and matched 7,000 to donated hotel breaks, equivalent to £2m of gifted inventory. As our social innovation gathers speed we need to bolster our fundraising income and forge new corporate partnerships to fuel our growth. The Role We're looking for a Growth Marketing Manager to help drive digital and offline marketing and brand positioning. Our brand has been developed by Pentagram, one of the world's leading design agencies. Scalable impact lies at the heart of our brand strategy and this role is perfect for someone with a passion for epic storytelling, who's excited to work with the latest technology and no-code tools in a data-driven way to drive social change. We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We're keen to hear from a variety of applicants with different levels of experience and backgrounds. Some of our team are fully remote and hours are flexible but for those based in London, we ask that they join us in our Clerkenwell office for up to 2 days per week. We are not in a position to sponsor UK visas. What you'll be doing Marketing Strategy & Execution Join forces with our Director of Delivery and Community Manager to implement a growth-focused B2B marketing plan, focused on signing up new hospitality and community partners. Support public fundraising and corporate partnership initiatives with creative and data-driven marketing strategies. Manage Carefree's public-facing website, ensuring it effectively communicates our mission, activities and drives engagement Day-to-day management of Carefree's social media channels and content calendar - working with freelancers to create high-quality written and visual content that resonates with our audiences. Content Creation & Brand Positioning Work closely with the CEO to craft a consistent and inspiring brand message across all platforms. Lead the creation of impactful content that resonates with our audiences, from case studies to blogs, impact reports and thought-leadership pieces. Protect and iterate on our "Carefree Breakmaker" sub-brand as a kitemark for the hospitality industry's ESG efforts. Stay informed about trends and developments in the social care sector to enhance Carefree's positioning. Campaigns & Optimisation Build and execute multi-channel campaigns, including email, Google Ads, LinkedIn, Facebook, Instagram, and webinars. Use data to evaluate campaign effectiveness, track customer acquisition costs and manage budgets. Adjust strategies to maximise ROI. Establish clear growth metrics and report on progress regularly to the CEO and wider team. Team Collaboration Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion). Work closely with internal teams to ensure alignment between marketing strategies and organisational goals. Provide input on product and campaign development based on user feedback and market analysis. Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful. Continuously apply a "live-learning" approach to identify and nurture opportunities for innovation in relation to Carefree's model, methodology, strategy and delivery. Person Specification The ideal candidate will be a compelling content creator with an eye for great copy, storytelling and design. Proven experience in B2B growth marketing or demand generation, ideally in care tech, social care, mental health, or a related field. Data-driven mindset with experience using analytics to inform strategies. Native to software tools like Canva, Notion, Google Analytics 4, Google Workspace, Hootsuite and Slack that we use daily. Excellent communication and interpersonal skills, capable of crafting clear, compelling messaging for target audiences. A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals. Highly adaptable, organised, and capable of managing multiple priorities with a focus on continuous improvement. Lived-experience of providing unpaid care would also be an asset Demonstrates strong interest in Carefree's mission and broader issues affecting unpaid carers in the UK. Permission to work in the UK is required. Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Location: Remote / up to 2 days per week in the office for London-based employees Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: CEO Compensation: £30,000 - £45,000 dependent on experience, plus 3% pension. Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget About Us As one of the UK's top digital charities, we're specialists in using technology to drive social change. We work across communities and with public and private sector organisations to ensure full-time unpaid carers can access a vital break to support their mental health and wellbeing. 88% of our service users say they couldn't have taken a break without us. In 2024, we grew to 30,000 registered carers and matched 7,000 to donated hotel breaks, equivalent to £2m of gifted inventory. As our social innovation gathers speed we need to bolster our fundraising income and forge new corporate partnerships to fuel our growth. The Role We're looking for an outstanding Development Manager to work hand-in-hand with our CEO as we make the leap from start-up to scale-up. This role is perfect for someone with an entrepreneurial spirit, who is keen to activate multiple income-generation strategies and build long-lasting relationships with supporters old and new. We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We're keen to hear from a variety of applicants with different levels of experience and backgrounds. Some of our team are fully remote and hours are flexible but for those based in London, we ask that they join us in our Clerkenwell office for up to 2 days per week. We are not in a position to sponsor UK visas. What you'll be doing Strategy: Work with the CEO to develop and execute a cross-income strategy covering grants, public contracts, corporate partnerships and major donors. Work with the tech and marketing teams to conceptualise public fundraising and digital giving initiatives. Work with the CEO on new initiatives and research partnerships to develop a strong evidence base for Carefree's model. Funding Pipeline Management: Research prospective new donors (trusts, foundations, individuals) and design tailored approaches to maximise opportunities. Generate and pursue new corporate partnership opportunities that can expand Carefree's public presence and income streams. Ensure a continuous and robust pipeline of funding opportunities to support long-term organisational sustainability. Lead responsibility for the crafting and submission of grant/trust/public sector contract applications, including drafting and coordination with the wider team to gather supporting information and project plan and budget development. Maintain accurate donor records, reporting schedules, and follow-ups. Stakeholder Engagement: Actively promote Carefree, networking widely to build new and existing strategic relationships with major donors/funders. Act as a commercially astute partner for corporate sponsors, identifying ways to integrate Carefree's initiatives with their strategic goals. Work with Carefree's Community and Marketing Managers to engage our network of supporters through the projection of regular case studies, impact updates and special events. Impact Reporting: Coordination with the delivery team to generate data-led insights into the needs of carers and Carefree's impact. Lead the preparation of top-quality reports for funders, the Board, and external stakeholders to demonstrate accountability and transparency. Team Collaboration: Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful. Continuously apply a "live-learning" approach to identify and nurture opportunities for innovation in relation to Carefree's model, methodology, strategy and delivery. Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion). Person Specification: The ideal candidate will be a compelling writer with an eye for design for the production of pitches and reports. Proven experience in securing significant funding from diverse sources (grants, major donors, corporates). Strong interpersonal skills with the ability to build and maintain strategic relationships. Base knowledge of research methods, monitoring and evaluation for impact reporting. Adaptive in working across multiple areas and resourceful in their approach to find what works and let go of what doesn't. Lived-experience of providing unpaid care would also be an asset Demonstrates strong interest in Carefree's mission and broader issues affecting unpaid carers in the UK. Native to software tools like Canva, Notion, Google Workspace, Slack that we use daily. A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals. Permission to work in the UK is required. Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Mar 06, 2025
Full time
Location: Remote / up to 2 days per week in the office for London-based employees Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: CEO Compensation: £30,000 - £45,000 dependent on experience, plus 3% pension. Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget About Us As one of the UK's top digital charities, we're specialists in using technology to drive social change. We work across communities and with public and private sector organisations to ensure full-time unpaid carers can access a vital break to support their mental health and wellbeing. 88% of our service users say they couldn't have taken a break without us. In 2024, we grew to 30,000 registered carers and matched 7,000 to donated hotel breaks, equivalent to £2m of gifted inventory. As our social innovation gathers speed we need to bolster our fundraising income and forge new corporate partnerships to fuel our growth. The Role We're looking for an outstanding Development Manager to work hand-in-hand with our CEO as we make the leap from start-up to scale-up. This role is perfect for someone with an entrepreneurial spirit, who is keen to activate multiple income-generation strategies and build long-lasting relationships with supporters old and new. We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We're keen to hear from a variety of applicants with different levels of experience and backgrounds. Some of our team are fully remote and hours are flexible but for those based in London, we ask that they join us in our Clerkenwell office for up to 2 days per week. We are not in a position to sponsor UK visas. What you'll be doing Strategy: Work with the CEO to develop and execute a cross-income strategy covering grants, public contracts, corporate partnerships and major donors. Work with the tech and marketing teams to conceptualise public fundraising and digital giving initiatives. Work with the CEO on new initiatives and research partnerships to develop a strong evidence base for Carefree's model. Funding Pipeline Management: Research prospective new donors (trusts, foundations, individuals) and design tailored approaches to maximise opportunities. Generate and pursue new corporate partnership opportunities that can expand Carefree's public presence and income streams. Ensure a continuous and robust pipeline of funding opportunities to support long-term organisational sustainability. Lead responsibility for the crafting and submission of grant/trust/public sector contract applications, including drafting and coordination with the wider team to gather supporting information and project plan and budget development. Maintain accurate donor records, reporting schedules, and follow-ups. Stakeholder Engagement: Actively promote Carefree, networking widely to build new and existing strategic relationships with major donors/funders. Act as a commercially astute partner for corporate sponsors, identifying ways to integrate Carefree's initiatives with their strategic goals. Work with Carefree's Community and Marketing Managers to engage our network of supporters through the projection of regular case studies, impact updates and special events. Impact Reporting: Coordination with the delivery team to generate data-led insights into the needs of carers and Carefree's impact. Lead the preparation of top-quality reports for funders, the Board, and external stakeholders to demonstrate accountability and transparency. Team Collaboration: Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful. Continuously apply a "live-learning" approach to identify and nurture opportunities for innovation in relation to Carefree's model, methodology, strategy and delivery. Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion). Person Specification: The ideal candidate will be a compelling writer with an eye for design for the production of pitches and reports. Proven experience in securing significant funding from diverse sources (grants, major donors, corporates). Strong interpersonal skills with the ability to build and maintain strategic relationships. Base knowledge of research methods, monitoring and evaluation for impact reporting. Adaptive in working across multiple areas and resourceful in their approach to find what works and let go of what doesn't. Lived-experience of providing unpaid care would also be an asset Demonstrates strong interest in Carefree's mission and broader issues affecting unpaid carers in the UK. Native to software tools like Canva, Notion, Google Workspace, Slack that we use daily. A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals. Permission to work in the UK is required. Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
Mar 06, 2025
Full time
Location: Remote / up to 2 days per week in the office for London-based employees. This role may also involve some travel around the UK to visit our Community Partners. Contract type: Permanent, flexible full-time (part-time hours will be considered) Reporting to: Director of Delivery Compensation: £30,000-£45,000 dependent on experience, plus 3% pension Perks: 23 days holiday allowance plus bonus days over the Christmas period A monthly wellbeing day and menstrual leave Generous maternity, paternity and adoption leave Up to 3-months working from abroad each year Annual Code App Membership for discounts across the hospitality sector £500 annual professional development budget Objectives: To lead the delivery of our City Bridge Foundation grant to drive the growth of Carefree's model in London through the expansion of our referral partnerships programme, gifted accommodation supply and carer breaks delivery To grow Carefree's Community Partnerships among carer support organisations, local authorities and other health-related charities that pay an annual membership fee to refer eligible carers to Carefree and receive live impact reporting on the breaks they have taken To work in collaboration with the Director of Delivery (DD) and CTO to improve lead conversion, onboarding and key account management processes To build lasting and sustainable relationships with Carefree's Community Partners and service users through new initiatives to drive retention To lead and develop training workshops, guides, help articles and other online/marketing content to ensure that members of Carefree's community are getting the most out of the platform To provide input and support across Carefree as needed on breaks delivery, platform performance and organisation culture 40% - City Bridge - London Area Manager Identify, engage, secure, and onboard new London Community Partners and work with the Director of Delivery to support pitches to London-based Hotel Partners to increase our supply of gifted accommodation in the city. Host co-production workshops, training sessions and events with London-based Carers, Community Partners and Hotel Partners to strengthen our stakeholder engagement Support the CEO in the development and distribution of Carefree brand/marketing initiatives such as the Invisible Army touring exhibition and future projects Lead the overall project management and impact reporting of the City Bridge Project in collaboration with the CEO. 30% - Business Development To identify and secure new Community Partner member organisations to expand our geographic reach of referral partnerships and grow our earned income stream To shape our offer to Local Authorities and build relationships with Commissioners who can advocate for the adoption of our service Deliver pitches to Community Partners and Local Authorities, representing Carefree's model and service persuasively, to establish mutually beneficial partnerships and ultimately secure more carer referrals. Conduct research to stay informed on sector trends, emerging opportunities, and potential collaboration prospects for Carefree. Develop and refine outreach materials to effectively engage new prospects and build strong relationships. Attend carer, and community sector events, actively networking to promote Carefree, build partnerships, and raise awareness of our mission. 30% - Membership Services Support Community Partners by providing materials, training sessions, hands-on guidance, and feedback to ensure they effectively use Carefree's platform to refer carers Drive the uptake of carer break credits among members to increase the financial accessibility of our offer to carers Provide key account management to Carefree's Community Partners and ensure the timely delivery of bespoke impact reports to each member on the collective difference their referrals make to the carers involved Work with the Customer Operations Manager to deliver a range of communications and engagement activities to promote membership retention, such as in-person workshops, newsletters, help articles and automated drip-feed campaigns Support the customer service team to service incoming communications and support requests from Community Partners Manage Community Partner-related issues, including complaints, safeguarding concerns, risk assessments, and case reporting to relevant bodies. Solicit feedback and input from partners regarding Carefree's service and membership offer to be shared with the business and technology teams to help improve our offering. Maintain accurate Pipedrive, Glide and Intercom information on all Community Partner engagement Person specification: Knowledge of the Adult Social Care sector: Experience working in or alongside the sector, with an understanding of the challenges faced by unpaid carers and service providers. Strong business development & relationship-building skills: Confident in networking, pitching, and securing partnerships across various stakeholders. Tech-savvy & comfortable with digital tools : Able to quickly learn and navigate Carefree's tech infrastructure (Pipedrive, Glide, Intercom) and use CRM systems effectively. Experience in account management or membership services: Skilled at maintaining and deepening relationships with partners, ensuring engagement and retention. Excellent communication & presentation skills: Able to deliver compelling pitches, facilitate workshops, and write engaging outreach materials. Ability to work independently & proactively: A self-starter who is confident attending external events, networking, and driving new partnerships without needing close supervision. Lived experience as an unpaid carer (desirable) Hiring Process: Applications will be reviewed for fit and given an initial accept/reject Successful applicants will be invited for a 20-minute phone screener Applicants who pass the phone screener will be invited to submit a written exercise Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate) Optional: Additional interview with another Senior Manager at Carefree Final offer discussed and made to successful candidate We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants. We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we're happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage. Please note, this job description is subject to annual review to reflect changes to internal and external factors.
