Smile Digital Talent Ltd

Head of Marketing / Marketing Director - Peterborough (on-site) - £70,000 - £100,000 + performance incentives, bonus & profit share A high growth organisation is looking to appoint an experienced Head of Marketing / Marketing Director to lead, evolve, and scale its marketing function. This is a pivotal leadership role overseeing an established team of circa 25, with clear plans for further growth. The position offers full ownership of the marketing department, with a strong emphasis on team development, performance, and commercial impact. The Opportunity Our client delivers training, events, and digital programmes to a global audience and is entering an exciting phase of expansion. They are seeking a marketing leader who can bring structure, innovation, and leadership, while continuing to build on an already successful foundation. This role will suit someone with an entrepreneurial mindset, someone who understands that output drives reward, and who is motivated by performance based incentives and long term growth. Key Responsibilities Own and lead the overall marketing strategy across all channels Take full accountability for marketing performance, lead generation, and revenue contribution Build, scale, and optimise the marketing function in line with business growth plans Lead, coach, and develop a multi-disciplinary marketing team Oversee campaign planning and execution across digital, events, and brand activity Drive customer acquisition, engagement, and retention strategies Work closely with senior leadership to align marketing with commercial objectives Identify new growth opportunities, channels, and partnerships We are looking for: Strategic Marketing Leadership Strong experience setting and delivering multi-channel marketing strategies Ability to oversee the full marketing mix, ensuring all functions align to commercial outcomes Comfortable owning both high-level strategy and day-to-day execution Team Leadership, Coaching & Development Proven ability to lead, mentor, and grow high performing teams Experience managing larger teams (current structure 25 people) with plans to scale further Passion for developing individuals, nurturing talent, and building future leaders Creates a positive, accountable culture where people are supported but also challenged Functional Marketing Expertise You will oversee and guide specialists across multiple disciplines, including: Paid Media - Driving performance across paid channels (Meta, Google, YouTube, etc.), optimising spend and ROI Web Development & CRO - Working closely with developers to improve user journeys, landing pages, and conversion rates Social Media & Community - Growing engaged audiences, strengthening brand presence, and building loyal communities Content & Engagement - Ensuring high-quality, conversion-focused content across all platforms (email, video, social, etc.) Campaign Management - Planning and executing integrated campaigns that drive leads, sales, and brand awareness Marketing Executives & Delivery Teams - Overseeing execution, ensuring consistency, quality, and performance across all activity Commercial & Performance Focus Strong understanding of direct response marketing and revenue-driven campaigns Ability to track, analyse, and optimise KPIs including leads, conversions, LTV, and ROI Comfortable making data-led decisions to continuously improve performance Entrepreneurial Mindset Self-driven, proactive, and thrives in a fast-paced, growth environment Understands that you get out what you put in, is motivated by results, rewards and progression Brings energy, ideas, and a hands-on approach to problem-solving What's on Offer £70,000 - £100,000 base salary (depending on experience) Performance incentives, bonus, and profit share The opportunity to take full ownership of a sizeable and growing marketing function A business that invests in and looks after its people, with a strong focus on development A collaborative environment where teams are supported, challenged, and recognised Real scope to shape the future of the marketing department and wider business growth This is an excellent opportunity for a senior marketing professional ready to take ownership of a significant function within a scaling business, while building and developing a high performing team. Apply now for immediate consideration!