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Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes. Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries. With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai. To reinforce our UK team, we're looking for a highly skilled Senior Media Trader,RWA is a highly vamp prod. Key Responsibilities Campaign Execution & Optimization Set up, manage, and optimize programmatic campaigns on attentes rising paid Monitor campaign performance daily and proactively troubleshoot stion placement Recommend and activate relevant audience segments based on client objectives and performance signals Investigate discrepancies with third party measurement tools in collaboration with Support teams Provide creative format recommendations in close collaboration with design and creative teams Programmatic Strategy & Omnichannel Expertise Define and execute omnichannel strategies across: CTV / OTT Programmatic DOOH Display & Mobile, including contextual and ID free targeting Leverage multi DSP expertise (DV360, The Trade Desk, Amazon DSP, Xandr) to recommend the optimal platform mix per campaign Manage and optimize PMP and Programmatic Guaranteed deals, particularly for local inventory Apply advanced optimization logic to balance reach, frequency, and performance (CPA / ROAS) Partner & Stakeholder Management Work closely with Account Managers to understand client goals, communicate results, and support ups(Collider). Act ranar. Build and maintain strong relationships with local publishers, SSPs, and media partners /comments: deliver any time base. Reporting & Insights Analyze performance data and translate results into clear insights for non-technical stakeholders Support reporting and performance visualization, with exposure to BI tools such as Tableau Contribute to post campaign analysis and strategic recommendations Profile & Qualifications 6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr Solid understanding of campaign trafficking, optimization, and troubleshooting Familiarity with bid shading, throttling, and tracking methodologies (pixels, S2S) Strong knowledge of the UK media agency and publisher landscape Solid understanding of third party measuring tools (IAS, Doubleverify) is a put

A leading advertising firm in the UK is seeking a Senior Media Trader to enhance their programmatic advertising efforts. The role involves managing and optimizing campaigns, defining omnichannel strategies, and collaborating closely with Account Managers. Candidates should possess significant experience in programmatic advertising, familiarity with major DSPs like DV360 and The Trade Desk, and a strong understanding of the UK media landscape. This position is integral to delivering insights and recommendations to clients.