Basware

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers. We're looking for a Global PR & Social Media Manager to shape and share our story. The Basware communications team oversees 3 core areas: 1. Public relations 2. Internal communications 3. Social media You'll turn strategy into stories, live and breathe social media, and see AI as your creative partner. WHAT MAKES THIS ROLE DIFFERENT This isn't just another communications role. The Basware communications team is always learning to do better. You should help inspire (and challenge) our thinking. We're not looking for someone who follows playbooks; we want someone who writes them. You don't need to be from our industry, you can learn that. But attitude, adaptability, and willingness to try will help set you apart. SKILLS AND CANDIDATE QUALIFICATIONS: WHAT YOU'LL DO PR & internal communications Develop the full spectrum of communications: press releases, thought leadership, award entries, and internal communications Run employee newsletters, town halls, and internal events Social first Create thumb-stopping content on LinkedIn: videos, podcasts, infographics, and carousel posts Drive LinkedIn employee advocacy and social selling that support our sales team AI content creation Challenge our thinking on how AI can improve communications Use Copilot and LLM tools for content creation and search optimization Measure what matters Prove communications ROI: share of voice, inbound traffic, employee engagement WHO YOU ARE Natural storyteller 3+ years' experience Expertise building LinkedIn presence Experience with AI tools for content or video creation Internal communications and issues management know-how Comfortable consulting senior leadership and being "the voice" in the room Willingness to travel across Europe occasionally Native English speaker You'll be a part of the marketing team and report to the Global Head of PR & Communications. You'll work within a small, ambitious communications team, collaborate with marketing and HR, and manage our PR agency relationship. You'll have direct access to our executive team, real influence on our strategy, and the chance to develop your career across all areas of communications. If you've been waiting for a role where you can actually implement those "we should be doing this" ideas, this is it.