Basware
City, London
We are now seeking a Senior Manager, Global Marketing Campaigns-an experienced, data-driven marketer with a proven track record of developing and executing high performing, integrated, marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns. Senior Manager, Global Campaigns leads the development of marketing campaigns, including defining the end-to-end marketing strategy and mix for those programs, with a global-first, scalable mindset. This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan, develop, execute, measure and optimize multi-channel demand generating campaigns, across the full marketing mix, in alignment with global and/or regional priorities and targets. Key Responsibilities Take ownership for end-to-end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic direction Build out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration Ensure all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives Create a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts Be a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plans Drive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas Ensure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targetsIdentify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaigns Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results Reporting, budget and data management In depth understanding of ROI from demand generation activities and continuously drive optimization Can create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans Bachelor's degree in Marketing, Business, or related field 5+ years of experience in B2B marketing, with an end-to-end focus on Global Campaign management Proven track record in global campaigns, both strategy and execution Experience in SaaS or technology industry preferred Experience in working very closely with Marketing Development reps to drive MQLs and Opportunities Strong understanding of demand generation and pipeline acceleration Success Metrics Generation of marketing-sourced pipeline against targets Improved lead quality from Lead-to-MQL-to-SQL conversion rates Campaign ROI: Positive return on marketing investments On-Time Delivery with campaigns launched on schedule Increased Brand Awareness across our key markets Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.
We are now seeking a Senior Manager, Global Marketing Campaigns-an experienced, data-driven marketer with a proven track record of developing and executing high performing, integrated, marketing campaigns in a matrixed, international B2B SaaS marketing organization. The role is responsible for the strategic planning and development of scalable programs to drive demand for the business and its growth goals and reports into the Director, Global Campaigns. Senior Manager, Global Campaigns leads the development of marketing campaigns, including defining the end-to-end marketing strategy and mix for those programs, with a global-first, scalable mindset. This individual acts as a strategic marketing partner for sales leaders. The role works closely with the rest of the marketing and wider teams to plan, develop, execute, measure and optimize multi-channel demand generating campaigns, across the full marketing mix, in alignment with global and/or regional priorities and targets. Key Responsibilities Take ownership for end-to-end planning and development of marketing campaigns. Ensure these campaigns are aligned to strategic direction Build out global campaigns strategy and programs that deliver scalable, sustainable results across all our markets, focusing on pipeline generation, pipeline quality and sales cycle acceleration Ensure all global campaigns are insight-driven, audience-led, aligned to our ICP and supportive of our global strategy and growth objectives Create a cross-functional program approach for demand generation engaging sales, product and other relevant stakeholders to create a unified approach to our growth efforts Be a trusted partner and fosters strong working relationships with Sales teams to ensure marketing activities are delivering on sales objectives. Align marketing activities to sales territory plans Drive annual and quarterly planning to ensure campaigns and activities are of an optimal channel mix, have clear deliverables, drive maximum ROI and ultimately create the pipeline required Play a role in developing a common set of KPIs by which the wider marketing organization will measure success in demand generation, including pipeline quality metrics Slice, dice, and analyze data to create a segmented approach to drive engagement across multiple audiences and buyer/user personas Ensure that the demand generating activities can consistently deliver leads into the MDR function, at a level that ensures we meet our MQL targetsIdentify and test new initiatives and tactics, and collaborate with Proposition Marketing to continually think of new global campaigns Create a testing framework, and identify and test new channels and tactics, working closely with Channel / Media Planning and Data Ops to measure and optimize results Reporting, budget and data management In depth understanding of ROI from demand generation activities and continuously drive optimization Can create opportunities to meet with customers and prospects on a regular basis metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans Bachelor's degree in Marketing, Business, or related field 5+ years of experience in B2B marketing, with an end-to-end focus on Global Campaign management Proven track record in global campaigns, both strategy and execution Experience in SaaS or technology industry preferred Experience in working very closely with Marketing Development reps to drive MQLs and Opportunities Strong understanding of demand generation and pipeline acceleration Success Metrics Generation of marketing-sourced pipeline against targets Improved lead quality from Lead-to-MQL-to-SQL conversion rates Campaign ROI: Positive return on marketing investments On-Time Delivery with campaigns launched on schedule Increased Brand Awareness across our key markets Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area.