Right Formula LTD
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360 degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. Role Overview The Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact. As the senior client lead, the Account Director will manage the account teams, guide long term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service. The role will be based at Right Formula's offices in Battersea, London, and will require extensive international travel. Key Responsibilities Client Leadership & Relationship Management Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level. Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives. Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated. Partnership & Hospitality Strategy Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand aligned experiences across global events. Oversee end to end hospitality delivery, from pre event planning and communications through to on site management, supplier oversight, and post event evaluation. Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships. Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes. Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns. Team Leadership & Delivery Oversight Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high performance culture. Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction. Provide clear direction, prioritisation, and resource management across both account teams. Support the professional development of direct reports through coaching, feedback, and structured progression planning. Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability. Commercial & Financial Management Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin. Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards. Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients. Ensure financial governance, accurate billing, and regular reporting across both accounts. Skills & Experience Required Substantial experience in client, agency, or rights holder account management within sports, events, or partnership marketing. Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential). Strong track record of managing multiple high profile clients or accounts simultaneously. Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement. Demonstrated ability to lead strategic planning, client development, and account growth initiatives. Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders. Strong commercial acumen, with experience managing multi million pound budgets and driving profitability. Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client first solutions. Experienced leader who can motivate, mentor, and develop high performing teams. Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best in class hospitality experiences. Role Structure & Benefits Hybrid working Flexible hours with core working hours between 10am - 4pm Discretionary bonus scheme Gym & Retail Discounts Enhanced Employer Pension contribution Mental Wellbeing Day & Volunteer Day in addition to annual leave Sabbatical Leave in conjunction with long service Employee Assistance Programme After successfully passing probation Private Healthcare £500 per annum individual training budget Cycle to work scheme Payroll giving Season Ticket Loan Work From Anywhere Allowance
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360 degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. Role Overview The Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact. As the senior client lead, the Account Director will manage the account teams, guide long term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service. The role will be based at Right Formula's offices in Battersea, London, and will require extensive international travel. Key Responsibilities Client Leadership & Relationship Management Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level. Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives. Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated. Partnership & Hospitality Strategy Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand aligned experiences across global events. Oversee end to end hospitality delivery, from pre event planning and communications through to on site management, supplier oversight, and post event evaluation. Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships. Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes. Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns. Team Leadership & Delivery Oversight Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high performance culture. Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction. Provide clear direction, prioritisation, and resource management across both account teams. Support the professional development of direct reports through coaching, feedback, and structured progression planning. Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability. Commercial & Financial Management Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin. Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards. Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients. Ensure financial governance, accurate billing, and regular reporting across both accounts. Skills & Experience Required Substantial experience in client, agency, or rights holder account management within sports, events, or partnership marketing. Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential). Strong track record of managing multiple high profile clients or accounts simultaneously. Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement. Demonstrated ability to lead strategic planning, client development, and account growth initiatives. Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders. Strong commercial acumen, with experience managing multi million pound budgets and driving profitability. Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client first solutions. Experienced leader who can motivate, mentor, and develop high performing teams. Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best in class hospitality experiences. Role Structure & Benefits Hybrid working Flexible hours with core working hours between 10am - 4pm Discretionary bonus scheme Gym & Retail Discounts Enhanced Employer Pension contribution Mental Wellbeing Day & Volunteer Day in addition to annual leave Sabbatical Leave in conjunction with long service Employee Assistance Programme After successfully passing probation Private Healthcare £500 per annum individual training budget Cycle to work scheme Payroll giving Season Ticket Loan Work From Anywhere Allowance
Right Formula LTD
About Right Formula At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360 degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. The Role: As the Partnership Impact & Evaluation Manager, you will lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients' sport partnerships. Working closely with internal teams, external partners, and data providers, you will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment. Key responsibilities include: Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes. Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs. Reviewing, auditing, and integrating existing data sources (e.g., media valuation, consumer research, and partner reporting). Identifying measurement gaps and recommending new approaches or data sources to address them. Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy. Acting as the central hub for all partnership performance data collection, validation, and analysis. Analysing consolidated data to measure partnership impact - from visibility and engagement to brand equity and commercial outcomes. Coordinating additional research initiatives as required to strengthen analysis and insight quality. Producing detailed ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios. Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations. Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions. About You: You are analytically minded, commercially astute, and thrive on turning data into clear, actionable insights. Naturally curious, you understand the nuances of partnership performance, sponsorship measurement, and marketing ROI. You can bring structure to complex data environments and align diverse stakeholders around clear definitions of success. You are equally comfortable analysing research outputs, facilitating workshops, and presenting concise, strategic recommendations to senior stakeholders. As a collaborator, you excel in connecting the dots across teams and partners, ensuring measurement frameworks not only capture impact but also drive continuous improvement. If you are passionate about evidence based strategy and want to help leading brands quantify and optimise the value of their partnerships, this is the role for you. Experience & Skills: Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness. Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting. Experience using data from Nielsen, Kantar, YouGov, or equivalent research and media valuation sources. Ability to interpret data and translate it into strategic recommendations. Excellent communication and presentation skills, with experience engaging senior stakeholders. High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.). Exceptional project management and organisational skills. Experience developing or managing research projects, including both quantitative and qualitative methods. Collaborative and proactive, with the ability to influence across teams and organisations. Desirable: Experience within sports marketing, sponsorship, or brand partnership environments. Familiarity with econometric analysis or marketing mix modelling. Consultancy or agency experience working with large brands and data driven projects.
About Right Formula At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360 degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. The Role: As the Partnership Impact & Evaluation Manager, you will lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients' sport partnerships. Working closely with internal teams, external partners, and data providers, you will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment. Key responsibilities include: Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes. Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs. Reviewing, auditing, and integrating existing data sources (e.g., media valuation, consumer research, and partner reporting). Identifying measurement gaps and recommending new approaches or data sources to address them. Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy. Acting as the central hub for all partnership performance data collection, validation, and analysis. Analysing consolidated data to measure partnership impact - from visibility and engagement to brand equity and commercial outcomes. Coordinating additional research initiatives as required to strengthen analysis and insight quality. Producing detailed ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios. Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations. Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions. About You: You are analytically minded, commercially astute, and thrive on turning data into clear, actionable insights. Naturally curious, you understand the nuances of partnership performance, sponsorship measurement, and marketing ROI. You can bring structure to complex data environments and align diverse stakeholders around clear definitions of success. You are equally comfortable analysing research outputs, facilitating workshops, and presenting concise, strategic recommendations to senior stakeholders. As a collaborator, you excel in connecting the dots across teams and partners, ensuring measurement frameworks not only capture impact but also drive continuous improvement. If you are passionate about evidence based strategy and want to help leading brands quantify and optimise the value of their partnerships, this is the role for you. Experience & Skills: Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness. Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting. Experience using data from Nielsen, Kantar, YouGov, or equivalent research and media valuation sources. Ability to interpret data and translate it into strategic recommendations. Excellent communication and presentation skills, with experience engaging senior stakeholders. High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.). Exceptional project management and organisational skills. Experience developing or managing research projects, including both quantitative and qualitative methods. Collaborative and proactive, with the ability to influence across teams and organisations. Desirable: Experience within sports marketing, sponsorship, or brand partnership environments. Familiarity with econometric analysis or marketing mix modelling. Consultancy or agency experience working with large brands and data driven projects.