Fanatics Inc
Leeds, Yorkshire
Leeds, West Yorkshire, United Kingdom (Remote) Job Description The Role We are seeking a Data Analyst III to join our Sportsbook organization in the Product Analytics team. This role will focus on creating insights to drive product development and enhance business performance. The individual will partner closely with senior stakeholders in the Sportsbook Product team and be responsible for supporting them with testing, performance tracking, reporting, and ad-hoc queries. Responsibilities Develop a strong understanding of Fanatics Betting and Gaming, with particular focus on the Sportsbook. Build strong relationships with internal stakeholders, becoming a key contributor to data-driven decision-making within the Sportsbook Product team. Support the Sportsbook Product team with testing, analysis and reporting as they develop the product and optimize user experiences. Be a hands-on analyst, creating insights both regular and ad hoc. Gather and present insights metrics and activities to key stakeholders, becoming a trusted source of intelligence and advisory over time. Collaborate with Analysts and Data Scientists to find solutions to business problems. Remain current on technology and trends in data analytics and the sports betting & gaming industry. Experience A minimum of 5 years proven experience in an analytics role Previous experience in the betting and gaming industry is a significant plus Technical skills Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science Proficiency in a statistical programming language, e.g. R or Python Proficiency with data visualization and reporting tools, e.g. Tableau or PowerBI Strong proficiency in data analysis or mathematical model development, with a strong understanding of statistics concepts such as multivariate testing Experience using code repositories, e.g. GitHub Experience with Amplitude a plus Non technical skills Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationships Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments Logical and analytical approach to problem solving, with strong organizational and communication skills Show a keen interest in sports and the betting industry About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Job Info Posting Date 08/11/2025, 02:38 PM Locations Richmond House, Leeds, LS16 6QY, GB (Remote)
Leeds, West Yorkshire, United Kingdom (Remote) Job Description The Role We are seeking a Data Analyst III to join our Sportsbook organization in the Product Analytics team. This role will focus on creating insights to drive product development and enhance business performance. The individual will partner closely with senior stakeholders in the Sportsbook Product team and be responsible for supporting them with testing, performance tracking, reporting, and ad-hoc queries. Responsibilities Develop a strong understanding of Fanatics Betting and Gaming, with particular focus on the Sportsbook. Build strong relationships with internal stakeholders, becoming a key contributor to data-driven decision-making within the Sportsbook Product team. Support the Sportsbook Product team with testing, analysis and reporting as they develop the product and optimize user experiences. Be a hands-on analyst, creating insights both regular and ad hoc. Gather and present insights metrics and activities to key stakeholders, becoming a trusted source of intelligence and advisory over time. Collaborate with Analysts and Data Scientists to find solutions to business problems. Remain current on technology and trends in data analytics and the sports betting & gaming industry. Experience A minimum of 5 years proven experience in an analytics role Previous experience in the betting and gaming industry is a significant plus Technical skills Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science Proficiency in a statistical programming language, e.g. R or Python Proficiency with data visualization and reporting tools, e.g. Tableau or PowerBI Strong proficiency in data analysis or mathematical model development, with a strong understanding of statistics concepts such as multivariate testing Experience using code repositories, e.g. GitHub Experience with Amplitude a plus Non technical skills Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationships Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments Logical and analytical approach to problem solving, with strong organizational and communication skills Show a keen interest in sports and the betting industry About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Job Info Posting Date 08/11/2025, 02:38 PM Locations Richmond House, Leeds, LS16 6QY, GB (Remote)
Fanatics Inc
Leeds, Yorkshire
Leeds, West Yorkshire, United Kingdom (Hybrid) Job Description Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino's brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino's brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Skills & Experience 4+ years of experience in brand strategy, marketing, or consumer insights-preferably within entertainment, gaming, sports, or digital consumer brands. Proven ability to translate research and analytics into actionable brand touchpoints and positioning support. Track record of working closely with cross-functional teams-campaign, creative, product, or insights-to ensure consistent brand execution. Brand Strategy & Insight Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines). Skilled in briefing and collaborating with research and creative partners-even if not conducting research personally. Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into concise, strategic contributions. Analytical & Research Acumen Comfortable conducting desk-based competitive analysis and trend monitoring. Able to parse audience insights from analytics tools, surveys, or research summaries. Can organize and present key findings effectively to inform brand strategy. Brand Management & Consistency Meticulous approach to maintaining brand assets-guidelines, playbooks, tone standards-in a central, organized repository. Attentive to ensuring brand consistency across marketing, product, and customer touchpoints. Proactively monitors marketing activity to flag and correct any off-brand content or messaging. Agility & Curiosity Thrives in dynamic, fast-paced environments-comfortable with evolving priorities and rapid turnaround needs. Enthusiastic about staying current on industry trends, consumer behaviors, and emerging market dynamics. Team-player mindset: self-motivated, resourceful, and dedicated to collective success. Job Info Posting Date 09/10/2025, 12:58 PM Locations Richmond House, Leeds, LS16 6QY, GB (Hybrid)
Leeds, West Yorkshire, United Kingdom (Hybrid) Job Description Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino's brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Primary Focus: Provide day-to-day support for the development, documentation, and activation of Fanatics Casino's brand strategy. This role assists in gathering insights, maintaining brand guidelines, and ensuring brand consistency across marketing, product, and customer touchpoints. Key Responsibilities: Support the creation and maintenance of brand positioning frameworks, tone of voice guidelines, and brand playbooks, ensuring they are easily accessible and understood by cross-functional teams. Conduct desk research and compile competitor analysis reports to inform strategic decision-making. Gather and organize audience insights from research, surveys, and analytics sources to support the Director in shaping brand strategy. Assist in preparing presentations, briefs, and strategic documents for internal stakeholders and leadership meetings. Monitor day-to-day marketing activity to help ensure brand consistency across channels and campaigns. Maintain an updated library of brand assets, guidelines, and reference materials. Track relevant industry trends and emerging market dynamics, providing regular updates to the Brand Strategy team. Support coordination with Campaign Marketing and Product Marketing to align on messaging and positioning in execution. Skills & Experience 4+ years of experience in brand strategy, marketing, or consumer insights-preferably within entertainment, gaming, sports, or digital consumer brands. Proven ability to translate research and analytics into actionable brand touchpoints and positioning support. Track record of working closely with cross-functional teams-campaign, creative, product, or insights-to ensure consistent brand execution. Brand Strategy & Insight Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines). Skilled in briefing and collaborating with research and creative partners-even if not conducting research personally. Capable of synthesizing audience data (quantitative metrics, qualitative feedback) into concise, strategic contributions. Analytical & Research Acumen Comfortable conducting desk-based competitive analysis and trend monitoring. Able to parse audience insights from analytics tools, surveys, or research summaries. Can organize and present key findings effectively to inform brand strategy. Brand Management & Consistency Meticulous approach to maintaining brand assets-guidelines, playbooks, tone standards-in a central, organized repository. Attentive to ensuring brand consistency across marketing, product, and customer touchpoints. Proactively monitors marketing activity to flag and correct any off-brand content or messaging. Agility & Curiosity Thrives in dynamic, fast-paced environments-comfortable with evolving priorities and rapid turnaround needs. Enthusiastic about staying current on industry trends, consumer behaviors, and emerging market dynamics. Team-player mindset: self-motivated, resourceful, and dedicated to collective success. Job Info Posting Date 09/10/2025, 12:58 PM Locations Richmond House, Leeds, LS16 6QY, GB (Hybrid)