The Growth Foundation
Leeds, Yorkshire
Our client is a UK-based founder led company specialising in premium, natural dog food delivered directly to customers through a subscription model. They provide shelf-stable, rehydrated dog food made from natural ingredients, including proteins like chicken, duck, and salmon, complemented by fruits and vegetables. Their recipes are designed to offer functional health benefits for dogs This innovative approach, coupled with a direct-to-consumer subscription model, allows them to personalise meal plans to individual dogs' needs, addressing everything from allergies to sensitive stomachs. They are proud to have served over 42 million meals and have thousands of success stories, with 91% of customers reporting overall health improvements in their dogs after switching to Pure. Backed by vets and formulated by nutritionists, their focus is always on putting paws and people first. With significant recent investment and a growth rate of over 200% in the last two years, they are in an exciting phase of expansion, both in the UK and internationally and looking for a Head of Growth / Head of Paid Media to join the leadership team. About the role Reporting to the Customer Growth Director, you will be a pivotal member of the Leadership Team, responsible for defining and executing the overarching growth and digital marketing strategy. This role demands a strategic, but executional biased leader with a strong data-driven and customer-centric approach, capable of leading and optimising all digital marketing channels, fostering innovation within internal and external teams, and collaborating cross-functionally to enhance the entire customer journey. You will be instrumental in driving customer acquisition, revenue growth, and brand awareness in a fast-paced D2C and eCommerce environment. This is a hybrid role working out of the office in Leeds 3 days per week. Key responsibilities Include Strategic Leadership: Develop and own the comprehensive growth and digital marketing strategy, aligning closely with the wider Leadership Team and Ops Board to meet broader company objectives. Channel Management & Optimisation: Oversee and optimise the performance of all digital channels (paid social, PPC, SEO, affiliates, programmatic, and emerging platforms), staying abreast of industry best practices and innovation. Establish KPIs, monitor performance with robust reporting frameworks, and ensure proper attribution models are in place. Move with pace to evaluate and implement new channels, tools, and technologies. Agency Management: Lead relationships with digital and creative agencies, ensuring alignment with brand messaging and performance goals, while effectively managing budgets, timelines, and deliverables. Team Development & Culture: Build, mentor, and inspire a high-performing internal team, championing a culture of continuous testing, learning, and knowledge sharing - and foster the same with relevant external teams/agencies. Data-Driven Decision Making: Leverage analytics, customer insights, and market research to inform strategic direction, identify growth opportunities, and drive iterative improvements. Cross-Functional Collaboration: Collaborate closely with CRM/retention, tech, finance, creative, and brand teams to create cohesive strategies that enhance the entire customer journey. Partner with product and technology teams to optimise landing pages, funnels, and platforms for conversion and user experience. Customer-Centric Focus: Ensure the customer experience is central to all campaigns and touchpoints, maintaining high standards of brand integrity. About You Proven track record in a senior marketing leadership role (Head of Growth, Head of Digital, or similar) within a fast-paced D2C or eCommerce business;. Extensive and up-to-date knowledge of key digital marketing channels, including advanced strategies in paid social, PPC, SEO, affiliates, and programmatic advertising, demonstrating an understanding of current and future trends. Strong analytical acumen with the ability to interpret complex data sets, attribution models and derive actionable insights, and utilise data effectively for strategic decision-making and performance optimisation in a rapidly evolving digital landscape. Experience managing significant marketing budgets (multi-million pound) and a proven history of effectively overseeing multiple agency relationships to drive ROI. Demonstrated leadership experience with success in building, mentoring, and developing high-performing marketing teams, fostering a culture of innovation and continuous learning. Familiarity and practical experience with a range of current marketing technology tools, including advanced analytics platforms (e.g., Google Analytics 4), marketing automation systems, diverse advertising platforms, and business intelligence (BI) dashboards, with an eye for evaluating and adopting new technologies. Bachelor's degree in Marketing, Business, or a related field; a Master's degree or relevant professional certifications are a plus. Experience in the pet or subscription box industry is beneficial but not essential. We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community. Current opportunities
Our client is a UK-based founder led company specialising in premium, natural dog food delivered directly to customers through a subscription model. They provide shelf-stable, rehydrated dog food made from natural ingredients, including proteins like chicken, duck, and salmon, complemented by fruits and vegetables. Their recipes are designed to offer functional health benefits for dogs This innovative approach, coupled with a direct-to-consumer subscription model, allows them to personalise meal plans to individual dogs' needs, addressing everything from allergies to sensitive stomachs. They are proud to have served over 42 million meals and have thousands of success stories, with 91% of customers reporting overall health improvements in their dogs after switching to Pure. Backed by vets and formulated by nutritionists, their focus is always on putting paws and people first. With significant recent investment and a growth rate of over 200% in the last two years, they are in an exciting phase of expansion, both in the UK and internationally and looking for a Head of Growth / Head of Paid Media to join the leadership team. About the role Reporting to the Customer Growth Director, you will be a pivotal member of the Leadership Team, responsible for defining and executing the overarching growth and digital marketing strategy. This role demands a strategic, but executional biased leader with a strong data-driven and customer-centric approach, capable of leading and optimising all digital marketing channels, fostering innovation within internal and external teams, and collaborating cross-functionally to enhance the entire customer journey. You will be instrumental in driving customer acquisition, revenue growth, and brand awareness in a fast-paced D2C and eCommerce environment. This is a hybrid role working out of the office in Leeds 3 days per week. Key responsibilities Include Strategic Leadership: Develop and own the comprehensive growth and digital marketing strategy, aligning closely with the wider Leadership Team and Ops Board to meet broader company objectives. Channel Management & Optimisation: Oversee and optimise the performance of all digital channels (paid social, PPC, SEO, affiliates, programmatic, and emerging platforms), staying abreast of industry best practices and innovation. Establish KPIs, monitor performance with robust reporting frameworks, and ensure proper attribution models are in place. Move with pace to evaluate and implement new channels, tools, and technologies. Agency Management: Lead relationships with digital and creative agencies, ensuring alignment with brand messaging and performance goals, while effectively managing budgets, timelines, and deliverables. Team Development & Culture: Build, mentor, and inspire a high-performing internal team, championing a culture of continuous testing, learning, and knowledge sharing - and foster the same with relevant external teams/agencies. Data-Driven Decision Making: Leverage analytics, customer insights, and market research to inform strategic direction, identify growth opportunities, and drive iterative improvements. Cross-Functional Collaboration: Collaborate closely with CRM/retention, tech, finance, creative, and brand teams to create cohesive strategies that enhance the entire customer journey. Partner with product and technology teams to optimise landing pages, funnels, and platforms for conversion and user experience. Customer-Centric Focus: Ensure the customer experience is central to all campaigns and touchpoints, maintaining high standards of brand integrity. About You Proven track record in a senior marketing leadership role (Head of Growth, Head of Digital, or similar) within a fast-paced D2C or eCommerce business;. Extensive and up-to-date knowledge of key digital marketing channels, including advanced strategies in paid social, PPC, SEO, affiliates, and programmatic advertising, demonstrating an understanding of current and future trends. Strong analytical acumen with the ability to interpret complex data sets, attribution models and derive actionable insights, and utilise data effectively for strategic decision-making and performance optimisation in a rapidly evolving digital landscape. Experience managing significant marketing budgets (multi-million pound) and a proven history of effectively overseeing multiple agency relationships to drive ROI. Demonstrated leadership experience with success in building, mentoring, and developing high-performing marketing teams, fostering a culture of innovation and continuous learning. Familiarity and practical experience with a range of current marketing technology tools, including advanced analytics platforms (e.g., Google Analytics 4), marketing automation systems, diverse advertising platforms, and business intelligence (BI) dashboards, with an eye for evaluating and adopting new technologies. Bachelor's degree in Marketing, Business, or a related field; a Master's degree or relevant professional certifications are a plus. Experience in the pet or subscription box industry is beneficial but not essential. We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community. Current opportunities
The Growth Foundation
About the Company We are working with a beauty brand that stands as a trailblazer in the beauty industry, redefining standards through groundbreaking products, patented technologies, and cutting-edge digital marketing strategies. Recognised with numerous awards, they continue to captivate audiences with our innovative approach, bolstered by collaborations with renowned celebrity makeup artists. They believe transparency is critical in today's beauty world. Our community deserve to know exactly what we stand for and what we commit to as a business when creating our products. Using first-of-its-kind breakthrough technology, we bring together the world's best scientists, cosmetic chemists, beauty experts and product developers in our Beauty Innovation Lab. We're totally transparent about what's in our formulas, and we never test on animals. Our formulas are free of parabens, sulphates and gluten - and vegan. Our commitment to making the safest, most responsible and sustainable products runs through everything we do. Our brand packaging is currently 30% sustainable, and we aim to make it 100% by 2025 (or sooner if we can!) About the Role Social Media Management: Create content calendar across Instagram, TikTok, YouTube, Linkedin, X , Facebook, Threads by scheduling and publishing content, monitor social media channels, and respond to community interactions. In-depth knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube) and their best practices. Strong organisational and project management skills. Ability to manage multiple projects and meet deadlines. Stay informed about industry trends and competitor activities to enhance the brand's social media presence. Work closely with CRM and Marketing team on aligning content and campaign calendar. Understanding of branding and how to maintain a consistent brand voice across all social media platforms Community Management: Cultivate and nurture relationships with their online community to foster brand loyalty through community management across all platforms, including responding to comments, and messages, in addition to organically interacting with their creator community to nurture and maintain relationships, and conducting further research to interact with content that is relevant to the brand and/or products. Content Creation: The Content Creator & Social Media Coordinator must be a natural when it comes to staying on top of platform and beauty trends, willing to hit the ground running and reactively execute new ideas on TikTok and Instagram. Strong writing, editing, and content creation skills. Ability to create engaging and high-quality posts, articles, and multimedia content. The successful candidate must be comfortable in front and behind the lens to plan, create and edit dynamic and engaging content in the office. Bonus points if you're comfortable shooting sit down videos trying different make-up or skincare looks, and act as a brand ambassador. Responsibilities Strategy Development: Develop and implement social media strategies to align with business goals. Content Creation and Management: Create, curate, and manage all published content (images, videos, written posts, etc.). Community Management: Engage with followers, respond to comments, and manage online communities. Performance Analysis: Track, analyse, and report on social media performance metrics. Campaign Management: Plan and execute social media campaigns, including paid advertising campaigns. Stay Updated: Keep up to date with the latest social media trends, tools, and best practices. Collaboration: Work with marketing, PR, and other teams to ensure brand consistency and integrate social media with other marketing efforts. About You Proven experience as a Social Media Coordinator and Content Creator in the BEAUTY industry, min 2 years of experience. Need portfolio or examples of work. Strong content creating and editing skills, particularly for Reels and TikToks. In-depth knowledge of social media platforms, trends, and best practices. Excellent verbal and written communication skills with the ability to create engaging and authentic content. Familiarity with beauty and skincare trends and a passion for the industry. Ability to work in a fast-paced environment and adapt to evolving trends. We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.
About the Company We are working with a beauty brand that stands as a trailblazer in the beauty industry, redefining standards through groundbreaking products, patented technologies, and cutting-edge digital marketing strategies. Recognised with numerous awards, they continue to captivate audiences with our innovative approach, bolstered by collaborations with renowned celebrity makeup artists. They believe transparency is critical in today's beauty world. Our community deserve to know exactly what we stand for and what we commit to as a business when creating our products. Using first-of-its-kind breakthrough technology, we bring together the world's best scientists, cosmetic chemists, beauty experts and product developers in our Beauty Innovation Lab. We're totally transparent about what's in our formulas, and we never test on animals. Our formulas are free of parabens, sulphates and gluten - and vegan. Our commitment to making the safest, most responsible and sustainable products runs through everything we do. Our brand packaging is currently 30% sustainable, and we aim to make it 100% by 2025 (or sooner if we can!) About the Role Social Media Management: Create content calendar across Instagram, TikTok, YouTube, Linkedin, X , Facebook, Threads by scheduling and publishing content, monitor social media channels, and respond to community interactions. In-depth knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube) and their best practices. Strong organisational and project management skills. Ability to manage multiple projects and meet deadlines. Stay informed about industry trends and competitor activities to enhance the brand's social media presence. Work closely with CRM and Marketing team on aligning content and campaign calendar. Understanding of branding and how to maintain a consistent brand voice across all social media platforms Community Management: Cultivate and nurture relationships with their online community to foster brand loyalty through community management across all platforms, including responding to comments, and messages, in addition to organically interacting with their creator community to nurture and maintain relationships, and conducting further research to interact with content that is relevant to the brand and/or products. Content Creation: The Content Creator & Social Media Coordinator must be a natural when it comes to staying on top of platform and beauty trends, willing to hit the ground running and reactively execute new ideas on TikTok and Instagram. Strong writing, editing, and content creation skills. Ability to create engaging and high-quality posts, articles, and multimedia content. The successful candidate must be comfortable in front and behind the lens to plan, create and edit dynamic and engaging content in the office. Bonus points if you're comfortable shooting sit down videos trying different make-up or skincare looks, and act as a brand ambassador. Responsibilities Strategy Development: Develop and implement social media strategies to align with business goals. Content Creation and Management: Create, curate, and manage all published content (images, videos, written posts, etc.). Community Management: Engage with followers, respond to comments, and manage online communities. Performance Analysis: Track, analyse, and report on social media performance metrics. Campaign Management: Plan and execute social media campaigns, including paid advertising campaigns. Stay Updated: Keep up to date with the latest social media trends, tools, and best practices. Collaboration: Work with marketing, PR, and other teams to ensure brand consistency and integrate social media with other marketing efforts. About You Proven experience as a Social Media Coordinator and Content Creator in the BEAUTY industry, min 2 years of experience. Need portfolio or examples of work. Strong content creating and editing skills, particularly for Reels and TikToks. In-depth knowledge of social media platforms, trends, and best practices. Excellent verbal and written communication skills with the ability to create engaging and authentic content. Familiarity with beauty and skincare trends and a passion for the industry. Ability to work in a fast-paced environment and adapt to evolving trends. We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent. The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.