Journey Further Ltd.

What you will do Create and articulate strategy recommendations for senior marketers with a commercial/product marketing mindset, demonstrating the value of comms planning through your work Develop plans considering paid, owned, and earned media channels with clear KPIs to evaluate success Lead strategic discovery processes including research, audience understanding, and competitive analysis to inform planning decisions Translate strategy into actionable media recommendations and plans, while considering context, culture, consumer, and content Partner with Data, Creative, and Media teams to build integrated solutions that connect strategy to execution Apply an evidence-based approach in developing recommendations for clients Embrace a positive mindset and an inclusive approach in receiving feedback from clients Share your point of view confidently and seek opportunities to elevate planning Mentor and develop more junior strategists, supporting a collaborative and high-performing team culture Requirements Experience in driving integrated comms planning across multiple stakeholders Experience in cross-channel media strategy and planning Demonstrated ability to turn business challenges into clear strategic frameworks and actionable media plans Deep understanding of how audiences behave across paid, owned, and earned touchpoints, and how channels work together to shift behaviour Ability to brief and challenge channel specialists to ensure strategic consistency across planning and activation Comfortable working with qual, quant, performance, audience, and cultural insight sources Proficient in using key industry tools to drive insights and plans Demonstrated success in delivering results in multi-channel environments Ability to influence senior stakeholders, challenge thinking, and build trusted advisory relationships Understanding of business models, growth drivers, and commercial levers that connect marketing activity to measurable outcomes You candevelop plans considering Paid, Owned, and Earned media channels with clear expectations/KPIs Salary Leeds - £55,000 - £65,000 Manchester - £57,000 - £68,000 Diversity & Inclusion Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.