Userlane GmbH

About Userlane Userlane helps enterprises understand and improve the value of their software. We analyze how people interact with technology, uncover friction, and surface insights that drive smarter decisions - on spend, training, support, and adoption. Our AI-powered platform combines in-application guidance with real-time data to remove barriers, improve processes, and ensure every tool in the stack delivers measurable value. Global enterprises use Userlane to increase the return on their digital transformation initiatives and reduce the cost of underused software. Whether it's guiding users in the moment or helping leaders understand where adoption breaks down, Userlane makes software work better - for everyone. If you want to help redefine how companies manage and realize value from their software portfolio, Userlane is the right place for you. The role The Head of Product Marketing will take full ownership of product marketing at Userlane. This is a high-impact, senior individual contributor role for someone who wants to lead strategy and execution. You'll shape our messaging and positioning - and then bring them to life across channels and teams. You'll be the link between product and revenue, defining how we tell our story to enterprise buyers and ensuring every touchpoint reinforces that story. There's no team (yet), so we're looking for someone who's excited to build the narrative, create the materials, and drive results hands-on, ideally leveraging genAI to do so faster and smarter. What you'll do Own positioning and messaging across all verticals, use cases, and buyer personas Launch new features and capabilities with clear value narratives and sharp GTM execution Create product marketing content: pitch decks, one-pagers, messaging docs, battle cards, case studies, and more Work closely with Product to translate capabilities - especially AI-driven ones - into customer value Support Sales and Customer Success with tools, content, and messaging for key accounts Drive competitive research and help us stand out in a noisy market Align product messaging with demand gen, website, and partner campaigns Act as the internal voice of the enterprise buyer, shaping roadmap and priorities What we're looking for 5+ years of product marketing experience in B2B SaaS, ideally in enterprise or AI-driven software Proven track record of creating product marketing content, personally. Strong writer and storyteller, you know how to explain complex products in a simple, compelling way Concrete experience using generative AI (e.g., ChatGPT, Claude, Gemini) in product marketing workflows: from messaging drafts to content generation, research, and campaign support Deep familiarity with enterprise buyer journeys (IT, Ops, Finance) Comfortable working cross-functionally and pushing projects forward independently Fluent in AI concepts and trends; ideally experienced with AI product features (copilots, automation, LLMs) Data-informed: you use data to refine strategy Fluent in English; German a plus This role is for you if: You want end-to-end ownership, not just a seat at the table You enjoy doing the work as much as setting direction You use genAI to move faster and think smarter You want to help enterprises unlock real value from software-not just buy more of it We're looking forward to hearing from you!

About Userlane Userlane is an award-winning Digital Adoption Platform that empowers organizations to understand and improve the value of their technology investments.Working with some of the world's most recognizable enterprises, Userlane identifies and eliminates adoption barriers across software applications. The Userlane Adoption Suite helps enterprises deliver employees and customers a more engaging, rewarding, and productive software experience while realizing the full value of their software investments. If you want to drive meaningful change for employees and employers alongside some of the most talented and dynamic people you've worked with, Userlane might be the perfect place for you. About the role We are looking for a highly motivated and skilled GSI Director to join our Strategic Partnerships team in London or Munich. The role will involve developing alliances with top-tier global system integrators with a focus on the UKI and US markets. The ideal candidate will bring a partnership background and a strong sales acumen that will enable them to drive the relationship with top-level GSI/Consulting executives. Strategic Partnerships are at the forefront of our expansion strategy for 2024 and beyond, driving a significant part of new revenue to achieve our >200% targeted growth rate. As a GSI Director, you will build and own Userlane GSI alliances. This strategic role is pivotal to shaping the Digital Adoption Platform market and driving business expansion in these territories. You will work closely with other business units (Sales, Implementation Consultants, Marketing) to ensure each partner is successful in bringing Enterprises into the Userlane ecosystem. Your mission Identify and target the relevant GSI practices in the target countries to recruit and enable them as Userlane partners. Develop effective and mutually beneficial relationships with top-tier GSIs by conveying the Userlane GSI value proposition to the relevant decision-makers. Develop and execute growth plans, drive joint sales, and go-to-market programs with GSI partners to fuel our revenue growth. Communicate Userlane value proposition, build business cases, and explore business opportunities together with partnersStructure and negotiate alliance agreements. Ensure strategic partners receive sales and technical enablement that will help them successfully sell and implement the Userlane platform for their customers. Facilitate the partner's success within the Userlane ecosystem by collaborating with our internal units: Sales, Customer Success, Marketing, and Product. Educate partners on DAP leadership to grow the Userlane market presence in the target countries. Align and work closely with the Sales Leadership Team and regional Sales Executives. Your profile: Total 7-10 years of experience, thereof at least three years of the relevant expertise owning GSI partnerships, preferably in a SaaS company. Experience working with system integrators in India or North America, serving a global customer base. Experience navigating complex processes and have a proven track record of engaging and communicating with C-level executives. Highly skilled in negotiating contracts and growth plans with partners. Solid knowledge of the Enterprise IT landscape and strong product acumen. The mentality of a hunter combined with the ability to build trustful relationships with top-level executivesDirect Sales experience (carrying quota) in an Enterprise context, and a deep understanding of selling SaaS will be a bonus for this role. What's in for you A high-performance sales culture with world-class leadership. Significant financial upside with an attractive and incentivizing compensation package & growth opportunities. Fast growth & the opportunity to shape the future: Userlane is among the global leaders in the Digital Adoption market. At the same time, we are by far the youngest company in this market with the highest growth rate. Benefits for all aspects of your life: Depending on where you live, we offer flexible benefits related to Savings and Security, Health and well-being, and Lifestyle and Leisure. We're looking forward to hearing from you!