Dept Holding B.V.

Job Purpose As an Associate Director, Media Strategy at DEPT , you will serve as the connecting link between our clients' business objectives and our agency's comprehensive service portfolio. You will work closely with the Client Service team to create and implement strategic plans, performance initiatives, and media tactics for high profile brands, helping them navigate the continually evolving digital landscape. What you'll do Create influential and powerful strategies for our clients (current and prospective), ensuring they remain advanced, efficient, and effective within their markets; Collaborate with client in house teams to understand their business goals, target audience, and industry landscape; Translate business priorities into actionable briefs for media teams; Communicate insights derived from data into a clear narrative to convince the client; Develop innovative, data driven digital marketing strategies that align with client objectives; Work closely with specialists (SEA, SEO, CRM, Data, and Social Advertising Consultants); Leverage deep knowledge of marketing, technology, and innovation to craft comprehensive plans that drive measurable results; Coordinate with cross functional teams to ensure optimal execution of campaigns and projects; Lead projects from initiation to completion; Drive internal knowledge sharing and spearhead new propositions and best practices; Analyze campaign performance and provide insights and recommendations for optimization; Stay ahead of industry trends and best practices to keep our strategies cutting edge; Represent DEPT at industry roundtables and events, network actively, and identify potential new business opportunities. What you bring At least 6 years of experience as a Media Strategist with substantial new business development and pitching experience, preferably at an agency; Deep understanding of digital media planning and execution, with broader media experience a plus; Self identification as a digital generalist, linking client strategic needs to DEPT 's service portfolio; Ability to transform business strategy into marketing strategy by advising, road mapping, and proposing concepts; International or global experience is a strong plus; Pro active, energetic, curious, and inspiring mindset; Drive for innovation; Excellent presentation skills and confidence delivering pitches to senior stakeholders; Strong networking ability to build relationships and identify opportunities at industry roundtables and events; Clarity in explaining complex data to internal and external stakeholders; Proactive and pragmatic approach to new tasks; Based or willing to start immediately in London or Manchester offices; Full working proficiency in English. We offer A flexible, hybrid working policy (2 days from the office, depending on location); An excellent salary based on experience and equal pay policies; Pension, free private healthcare, mental health support, and company sick pay scheme; Refreshments in the office all week, and drinks at 4 pm on Thursdays; Support for season ticket loans and a cycle to work scheme; Enhanced family friendly policies to support new parents; Social and cultural events, including opportunities to connect with colleagues through organised activities and celebrations; Inspirational talks with regular guest speakers and events; Learning and development opportunities to support continuous growth; Buddies programme to help you navigate your first weeks at DEPT ; A reputation for doing good: DEPT is a Certified B Corp and has been named Agency of the Year at the Lovies and the Webby Awards; Prestigious clients ranging from local to global. Diversity, Equity & Inclusion At DEPT , we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture, and retain talented individuals from diverse backgrounds with varying skills and perspectives. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Job Purpose As an Associate Director, Media Strategy at DEPT , you will serve as the connecting link between our clients' business objectives and our agency's comprehensive service portfolio. You will work closely with the Client Service team to create and implement strategic plans, performance initiatives, and media tactics for high profile brands, helping them navigate the continually evolving digital landscape. What you'll do Create influential and powerful strategies for our clients (current and prospective), ensuring they remain advanced, efficient, and effective within their markets; Collaborate with client in house teams to understand their business goals, target audience, and industry landscape; Translate business priorities into actionable briefs for media teams; Communicate insights derived from data into a clear narrative to convince the client; Develop innovative, data driven digital marketing strategies that align with client objectives; Work closely with specialists (SEA, SEO, CRM, Data, and Social Advertising Consultants); Leverage deep knowledge of marketing, technology, and innovation to craft comprehensive plans that drive measurable results; Coordinate with cross functional teams to ensure optimal execution of campaigns and projects; Lead projects from initiation to completion; Drive internal knowledge sharing and spearhead new propositions and best practices; Analyze campaign performance and provide insights and recommendations for optimization; Stay ahead of industry trends and best practices to keep our strategies cutting edge; Represent DEPT at industry roundtables and events, network actively, and identify potential new business opportunities. What you bring At least 6 years of experience as a Media Strategist with substantial new business development and pitching experience, preferably at an agency; Deep understanding of digital media planning and execution, with broader media experience a plus; Self identification as a digital generalist, linking client strategic needs to DEPT 's service portfolio; Ability to transform business strategy into marketing strategy by advising, road mapping, and proposing concepts; International or global experience is a strong plus; Pro active, energetic, curious, and inspiring mindset; Drive for innovation; Excellent presentation skills and confidence delivering pitches to senior stakeholders; Strong networking ability to build relationships and identify opportunities at industry roundtables and events; Clarity in explaining complex data to internal and external stakeholders; Proactive and pragmatic approach to new tasks; Based or willing to start immediately in London or Manchester offices; Full working proficiency in English. We offer A flexible, hybrid working policy (2 days from the office, depending on location); An excellent salary based on experience and equal pay policies; Pension, free private healthcare, mental health support, and company sick pay scheme; Refreshments in the office all week, and drinks at 4 pm on Thursdays; Support for season ticket loans and a cycle to work scheme; Enhanced family friendly policies to support new parents; Social and cultural events, including opportunities to connect with colleagues through organised activities and celebrations; Inspirational talks with regular guest speakers and events; Learning and development opportunities to support continuous growth; Buddies programme to help you navigate your first weeks at DEPT ; A reputation for doing good: DEPT is a Certified B Corp and has been named Agency of the Year at the Lovies and the Webby Awards; Prestigious clients ranging from local to global. Diversity, Equity & Inclusion At DEPT , we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively recruit, develop, nurture, and retain talented individuals from diverse backgrounds with varying skills and perspectives. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

JOB PURPOSE This is an embedded role working directly within the marketing team of a leading consumer mobile app brand, based at their offices in Canary Wharf. We are open to either a 6 month fixed-term contract, or freelance engagement, for 2-3 days per week, with the potential to extend. As an ASO Specialist, you will lead and optimise the app store presence across both iOS and Android platforms, helping drive organic visibility, conversion, and app growth. You will work closely with internal marketing, creative, analytics, product, and performance teams, as well as external app growth partners, to deliver a best in class app store optimisation strategy. This role requires a strong understanding of ASO fundamentals, mobile growth marketing, and app store performance mechanics. The ideal candidate combines analytical thinking with creative optimisation skills and is comfortable managing multiple workstreams, experiments, reporting cycles, and stakeholder conversations simultaneously. You will be responsible for improving app discoverability and conversion through ongoing optimisation of app store listings, creative assets, keyword strategies, testing roadmaps, and performance insights. At the same time, you will play a key role in identifying growth opportunities and translating data into actionable recommendations that improve overall app performance. WHAT YOU'LL DO Lead the day to day ASO strategy and optimisation across the Apple App Store and Google Play Store. Own and optimise app store listings, including titles, subtitles, descriptions, keyword fields, screenshots, icons, preview videos, promotional content, and in app events. Develop and manage a structured ASO testing roadmap, including metadata experiments, creative testing, keyword optimisation, and competitor analysis. Monitor and improve app store performance metrics including impressions, product page views, conversion rate, installs, rankings, ratings, reviews, and organic growth. Collaborate closely with analytics, product, creative, CRM, and performance marketing teams to turn insights into clear optimisation actions. Work alongside external ASO agencies or app growth partners, helping prioritise activity, review deliverables, and ensure high quality execution. Support the alignment between paid app store activity and organic ASO performance, including collaboration around Apple Search Ads. Provide regular reporting, analysis, and recommendations to internal and external stakeholders. Identify opportunities to improve app visibility, conversion, and downstream performance through continuous optimisation and experimentation. Present ASO insights, performance updates, and strategic recommendations clearly to both technical and non technical stakeholders. WHAT YOU BRING Proven experience in ASO, app growth, mobile marketing, or performance marketing, ideally within a consumer mobile app environment across both iOS and Android. Strong understanding of App Store and Google Play ranking factors, including keyword optimisation, metadata, category rankings, ratings and reviews, and conversion optimisation. Hands on experience managing and optimising app store listings and creative assets. Experience developing and managing ASO testing roadmaps and experimentation frameworks. Knowledge of Apple Search Ads and the relationship between paid and organic app store performance. Experience working with or managing ASO agencies or external app growth partners. Strong analytical mindset with the ability to interpret performance data and translate findings into actionable recommendations. Comfortable collaborating cross functionally with analytics, creative, product, CRM, and marketing teams. Excellent stakeholder management and communication skills. Highly organised, proactive, and able to manage multiple priorities in a fast paced environment. Nice to have Experience with ASO platforms such as AppTweak, Sensor Tower, data.ai, AppFollow, MobileAction, or similar. Experience using analytics and reporting tools such as Looker, GA4, Firebase, Amplitude, AppsFlyer, Adjust, Tableau, or Google Sheets. WE OFFER A flexible, hybrid working policy The choice of medical healthcare providers (Bupa or Medicash) 25 days holiday plus bank holidays and your birthday off each year Company pension scheme Ride to work scheme Enhanced family friendly policies Buddy Program: You will be paired with a "Buddy" to help you through your first weeks' at DEPT . A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named "Agency of the Year" at both The Lovies and The Webby Awards. Awesome clients. Whether big or small, local or global - at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities. DIVERSITY, EQUITY & INCLUSION At DEPT , we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Be part of our digital future

Dept Holding B.V. is seeking an Associate Director, Media Strategy to connect clients' business objectives with innovative media tactics. This role involves creating influential strategies, collaborating with client teams, and driving internal knowledge sharing while staying ahead of industry trends. The ideal candidate has over 6 years of experience in media strategy, excellent presentation skills, and is based in London or Manchester. The position offers a hybrid work model and a comprehensive benefits package.

Dept Holding B.V. is seeking an Associate Director, Media Strategy to connect clients' business objectives with innovative media tactics. This role involves creating influential strategies, collaborating with client teams, and driving internal knowledge sharing while staying ahead of industry trends. The ideal candidate has over 6 years of experience in media strategy, excellent presentation skills, and is based in London or Manchester. The position offers a hybrid work model and a comprehensive benefits package.