FoodLabs & Atlantic Labs

ABOUT THE COMPANY At myota, we're transforming gut health with cutting-edge science and clinically proven innovation. Founded by world-leading microbiome scientists and seasoned operators, and backed by Europe's top VCs, myota is pioneering a new era of prebiotic fibre products - clinically effective, patented, and built on groundbreaking research from MIT. With over 50,000 customers and strong adoption among doctors, dietitians and nutritionists, we're already making a meaningful difference. Our clinical research programme spans partnerships with the NHS and leading universities, placing us at the forefront of evidence-based gut health. Having developed the most clinically proven gut health product in the market, and with a rapidly growing B2B arm, we're now on a mission to build the direct-to-consumer gut health brand. You'll be joining us at a pivotal moment - a small, high-impact team on a mission to prevent and reverse the 1 billion cases of chronic disease linked to poor gut health. We're here to extend healthy lifespans, one gut at a time. ABOUT THE ROLE We're looking for a commercial and operational leader to take full ownership of our D2C business - across growth, retention, product, and margin. This is your chance to build a business line with the autonomy of a founder and the backing of a company with clinical credibility, patented IP, and real traction. You'll set the strategy, own the execution, and shape the team - turning a proven product into a household name. You'll be accountable for every lever of the D2C machine: customer acquisition, retention, brand, performance, and unit economics. We want someone who thinks like an owner, acts like a builder, and treats the D2C business as theirs - because it will be. WHAT YOU'LL DO Own the full D2C P&L - with accountability for revenue, CAC, LTV, contribution margin, and payback Set the vision and lead execution across acquisition, retention, product, and customer experience Build and optimise performance across Meta, Google, TikTok, YouTube, influencer and affiliate channels Scale lifecycle marketing through email, SMS, packaging, content, and product experience Build and lead a high-performance growth and creative team, with strong agency and freelance support Own the digital experience: CRO, website, product merchandising (we use Shopify) Launch new products, bundles, and pricing strategies - from idea to execution Collaborate cross-functionally with R&D, Ops, and Customer Support Use data to drive day-to-day performance and long-term forecasting Represent the D2C business line with investors and in board-level conversations Build & lead the D2C team (Influencer Manager, freelancers & agencies) WHAT WE ARE LOOKING FOR You've built or scaled a D2C business before - and want to do it again with serious ownership Deep understanding of e-commerce best practices across acquisition, retention, UX, organisation and tech stack Proven track record of finding (product, channel, language) market fit and delivering efficient growth in a fast-moving environment Experience owning a P&L and making commercial decisions with real consequences Strategic thinker with founder energy - equally comfortable with spreadsheets and storyboards You know how to build and lead a team, but you're still highly hands-on yourself A content obsessive with a proven track record of developing ideas that entertain and engage customers and community - building and activating brand, driving action, and tailoring execution to each channel Exceptional understanding for paid social (Meta, Tiktok, etc) from media buying, optimisation, creative strategy to creative sourcing Strong experience in influencer marketing. From discovery and outreach, to negotiation and briefing - you know how to efficiently motivate thousands of creators to talk about your product Confident in marketing controlling, financial modeling (for D2C) and forecasting Advanced across Shopify, GA4, performance marketing platforms, CRM and analytics tools Bonus points if you've scaled a subscription business, expanded to new geographies or launched new products to market WHAT WE OFFER Full ownership of the D2C business - the strategy, the team, the outcomes Meaningful equity - you'll share in the upside of a company with patented IP, a growing B2B arm, and a chance to build a category-defining D2C brand A leadership seat in a mission-driven company backed by Europe's top investors Unlimited holiday policy Flexible hybrid working - we're based in London with our own office in a vibrant co-working hub, typically in 3 days a week