Better Collective GmbH
We're looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity - developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You'll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients' goals across sports media, sports betting media, talent-led content, and esports. Responsibilities Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.) Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.) Help build tentpole concepts and evergreen programs that are scalable across multiple assets Partner with media planners and content teams to ensure pitches are both sellable and executable 3-5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience. Strong writing and presentation skills-can quickly create polished, client-facing materials A strategic and creative mindset with the ability to connect advertiser needs to Better Collective's media assets Experience in sports, betting, entertainment, social media, or podcast media is a major plus Collaborative, curious, and comfortable juggling multiple fast-moving pitches A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN) What do we offer you An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage. Flexible working hours which supports a healthy work-life balance Private health and dental insurance, group income protection, life assurance A varied everyday life in a fast-paced international business A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine 30 days annual leave (excluding bank holidays!) Your way to BC Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
We're looking for a Brand Strategist to join our growing Sales & Brand Marketing team. This role sits at the center of creativity, culture, and commercial opportunity - developing and implementing brand positioning and messaging across our portfolio of sports media and betting content assets, as well as helping turn advertiser briefs into bold, insight-driven campaign ideas. You'll collaborate closely with Sales and Content to craft narratives and custom solutions that align with our clients' goals across sports media, sports betting media, talent-led content, and esports. Responsibilities Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical Lead storytelling and creative development for sales materials (including but not limited to media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.) Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential and share sellable concepts across markets Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities Maintain brand/vertical-specific playbooks and sales positioning documents (e.g., why we win in betting, sports culture, Gen Z, etc.) Help build tentpole concepts and evergreen programs that are scalable across multiple assets Partner with media planners and content teams to ensure pitches are both sellable and executable 3-5+ years in brand strategy, creative strategy, integrated marketing, content creation or similar pre-sale experience, preferably with agency experience. Strong writing and presentation skills-can quickly create polished, client-facing materials A strategic and creative mindset with the ability to connect advertiser needs to Better Collective's media assets Experience in sports, betting, entertainment, social media, or podcast media is a major plus Collaborative, curious, and comfortable juggling multiple fast-moving pitches A passion for football (soccer) and understanding of football culture and gaming (e.g. FUTBIN) What do we offer you An unique and attractive opportunity to become part of a company unlike any other. Better Collective is a dynamic, creative and fun place to work. Our organisational structure is flat and our working environment is characterised by freedom with responsibility, a lot of room to grow and a place where you are given all the responsibilities you think you can manage. Flexible working hours which supports a healthy work-life balance Private health and dental insurance, group income protection, life assurance A varied everyday life in a fast-paced international business A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine 30 days annual leave (excluding bank holidays!) Your way to BC Please note that we are processing applications on a continuous basis, so we encourage you to apply as soon as possible.
Better Collective GmbH
Senior Head of Client Solutions (Growth) London +1 more As the Head of Growth, you will play a pivotal role in driving business innovation and identifying growth opportunities whilst optimising current operations for our existing clients. Your proactive leadership, deep industry knowledge and competitor insights will drive the discovery of new opportunities, building on a strong network of contacts within the industry. This role demands confidence, entrepreneurial energy, and the ability to inspire and guide teams whilst forging strategic partnerships to achieve ambitious growth goals. Key Responsibilities: Strategic Drive the department's strategic growth by identifying and capitalising on new market opportunities and scalable channels. Inspire and lead teams with a clear vision to drive business growth, ensuring alignment with business objectives and long-term goals. Represent the company at client meetings, industry events and conferences, building and strengthening strategic relationships. Market Insights & innovation Apply deep industry knowledge to evaluate market trends, consumer behaviour, and competitor strategies, driving the development of marketing initiatives and innovative product solutions. Proactively research untapped markets, emerging technologies, and innovative solutions to stay ahead of industry shifts. Identify and champion unique value propositions for new products, features and services, ensuring competitive differentiation. Conduct competitor analysis to identify industry trends, market gaps and opportunities. Oversee, measure and scale paid media campaigns across channels and markets such as direct publishers, PPC, and display networks. Continuously optimise media buying strategies to maximise on ROI whilst hitting client KPIs and aligning with business goals. Evaluate and integrate cutting-edge platforms and methodologies for campaign execution and performance measurement. Partnership Development Utilise a robust network of industry contacts to negotiate high-value partnerships and create synergies. Collaborate with affiliates, partners, and stakeholders to drive mutual growth and long-term business success. Operational Excellence & Team Management Ensure efficient resource allocation and oversee the successful execution of projects. Lead and empower a high-performing team, providing mentorship and conducting regular performance reviews. Foster a culture of accountability, growth, and collaboration across teams. Compliance & Coordination Coordinate with internal departments to ensure seamless execution of initiatives and adherence to industry regulations. Promote a culture of compliance, managing operational risks effectively across all activities. Job requirements Requirements: Proven track record (3 to 5 years) of driving growth through innovative strategies, managing budgets, P&L, and KPIs, while delivering results in competitive markets. Strong analytical skills for assessing markets, forecasting opportunities, and staying ahead of emerging trends. Extensive network within the gaming, sports, and online gambling industries, with the confidence and charisma to forge strong relationships. Entrepreneurial and commercially focused, with a passion for innovation, problem-solving, and adaptability in dynamic environments. Lead end-to-end campaign strategy and execution across various digital marketing channels including but not limited to SEM & Display Advertising. Expertise in the gaming, sports, and online gambling sectors, with deep knowledge of affiliate marketing, paid media strategies, consumer behaviour, and product growth marketing. Location: Location preference is to be within one of Better Collective's Europe Offices (with an ideal candidate being in London or Copenhagen). Location can be flexible for the right candidate. We are looking forward to hearing from you as soon as possible by uploading your application via the "Apply now" button. Start date: As soon as possible. Hybrid London , United Kingdom +1 more or At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You'll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you. Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you'll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding. We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group.We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide. For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment. Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background, ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.
Senior Head of Client Solutions (Growth) London +1 more As the Head of Growth, you will play a pivotal role in driving business innovation and identifying growth opportunities whilst optimising current operations for our existing clients. Your proactive leadership, deep industry knowledge and competitor insights will drive the discovery of new opportunities, building on a strong network of contacts within the industry. This role demands confidence, entrepreneurial energy, and the ability to inspire and guide teams whilst forging strategic partnerships to achieve ambitious growth goals. Key Responsibilities: Strategic Drive the department's strategic growth by identifying and capitalising on new market opportunities and scalable channels. Inspire and lead teams with a clear vision to drive business growth, ensuring alignment with business objectives and long-term goals. Represent the company at client meetings, industry events and conferences, building and strengthening strategic relationships. Market Insights & innovation Apply deep industry knowledge to evaluate market trends, consumer behaviour, and competitor strategies, driving the development of marketing initiatives and innovative product solutions. Proactively research untapped markets, emerging technologies, and innovative solutions to stay ahead of industry shifts. Identify and champion unique value propositions for new products, features and services, ensuring competitive differentiation. Conduct competitor analysis to identify industry trends, market gaps and opportunities. Oversee, measure and scale paid media campaigns across channels and markets such as direct publishers, PPC, and display networks. Continuously optimise media buying strategies to maximise on ROI whilst hitting client KPIs and aligning with business goals. Evaluate and integrate cutting-edge platforms and methodologies for campaign execution and performance measurement. Partnership Development Utilise a robust network of industry contacts to negotiate high-value partnerships and create synergies. Collaborate with affiliates, partners, and stakeholders to drive mutual growth and long-term business success. Operational Excellence & Team Management Ensure efficient resource allocation and oversee the successful execution of projects. Lead and empower a high-performing team, providing mentorship and conducting regular performance reviews. Foster a culture of accountability, growth, and collaboration across teams. Compliance & Coordination Coordinate with internal departments to ensure seamless execution of initiatives and adherence to industry regulations. Promote a culture of compliance, managing operational risks effectively across all activities. Job requirements Requirements: Proven track record (3 to 5 years) of driving growth through innovative strategies, managing budgets, P&L, and KPIs, while delivering results in competitive markets. Strong analytical skills for assessing markets, forecasting opportunities, and staying ahead of emerging trends. Extensive network within the gaming, sports, and online gambling industries, with the confidence and charisma to forge strong relationships. Entrepreneurial and commercially focused, with a passion for innovation, problem-solving, and adaptability in dynamic environments. Lead end-to-end campaign strategy and execution across various digital marketing channels including but not limited to SEM & Display Advertising. Expertise in the gaming, sports, and online gambling sectors, with deep knowledge of affiliate marketing, paid media strategies, consumer behaviour, and product growth marketing. Location: Location preference is to be within one of Better Collective's Europe Offices (with an ideal candidate being in London or Copenhagen). Location can be flexible for the right candidate. We are looking forward to hearing from you as soon as possible by uploading your application via the "Apply now" button. Start date: As soon as possible. Hybrid London , United Kingdom +1 more or At Better Collective, we pride ourselves on fostering a workplace where talent thrives and collaboration flourishes. We are committed to nurturing a learning environment where your growth is a priority. Imagine working alongside a dream team of talented individuals who not only bring their skills to the table but also complement each other. You'll have ample opportunities to learn on the job from talented colleagues eager to share their knowledge, taking on responsibilities that challenge and inspire you. Guided by our core values of respect, integrity, ambition, and collaboration, we strive to maintain an inclusive and safe space for all employees. Our culture is built on support and camaraderie. Here, you'll find caring colleagues who unite over shared passions and ambitions, creating a supportive environment where everyone can succeed together. We believe in having fun while achieving great things, ensuring that work is both enjoyable and rewarding. We are a global sports media group headquartered in Copenhagen, thriving in a vibrant international environment with more than 1,600 talented professionals working in offices across four continents and representing over 30 nationalities. Our dedicated employees drive our ambition to conquer the sports media world and become the leading digital sports media group.We are home to renowned international and national sports media brands such as HLTV, Futbin, Action Network, VegasInsider, Bolavip, SvenskaFans, Tipsbladet, Betarades, and more. Our mission is to excite sports fans through engaging content and foster passionate communities worldwide. For those who love sports, Better Collective offers the opportunity to work on something you are passionate about, making work both purposeful and enjoyable. Even for those not into sports, the strong sense of sportsmanship woven into our organization and core values creates a collaborative and fun environment. Better Collective is dual-listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). We strongly believe diversity gives us the edge and we are committed to creating a safe working environment where employees can thrive. By embracing our diverse perspectives and experiences, our teams collaborate to innovate and deliver superior sports content and products. We hire for cultural growth and welcome everyone, regardless of background, ethnicity, age, religious and political beliefs, sexual orientation, gender identity, disability, and other characteristics.
Better Collective GmbH
At Mindway AI, we develop award winning safer gambling solutions built on a unique combination of neuroscience, AI and expert psychological assessments. Our market leading solutions are designed to enable gambling operators to enhance player protection, adhere to regulatory requirements and maintain a sustainable player base. Our business is scaling at pace. With solutions running in 62 different international jurisdictions, our client base includes some of the biggest organisations in the gambling industry. We work across all gambling verticals, land based as well as online. Our solutions are built with flexibility in mind meaning that we can configure them to suit the individual requirements of all of our client partners. Development is at the forefront of what we do and we work in collaboration with our customers to continuously innovate new modules and functionality. Mindway AI is majority owned by the leading iGaming media group, Better Collective who improve the sports betting and gaming experience for bettors across the world. BC is dedicated to creating a transparent and safe betting environment through innovative technologies and trusted platforms. Our team is made up of technical experts and well connected commercial professionals dedicated to pushing the boundaries of what's possible in this space. With a collaborative and inclusive culture, we foster an environment where creativity and innovation can thrive. At Mindway AI, you will have the opportunity to work on impactful projects and be part of a team that's helping to shape the future of safer gambling. Join us if you're ready to embark on a journey of exploration and growth, where your contributions will make a meaningful difference. We are looking for an experienced and enthusiastic Customer Success Manager to join our dynamic team. The role of the Customer Success Manager is to build long-term, sustainable relationships with our clients, ensuring their success with our products and services. The ideal candidate will be proactive, customer-focused, and possess excellent communication skills to effectively manage customer relationships and enhance their overall experience. Key Responsibilities: Customer Relationship Management: Develop and maintain strong relationships with key stakeholders within customer organisations to ensure they are satisfied with the products and services provided. Customer Onboarding: Guide new customers through the onboarding process, ensuring a smooth transition and quick adoption of our products and services. Account Management: Oversee customer accounts and work with the Business Development Managers to ensure timely renewal of contracts, upselling and cross-selling as appropriate to meet customer needs. Advocacy and Support: Serve as a customer advocate within the company, providing feedback to relevant teams to enhance product effectiveness and customer satisfaction. Performance Monitoring: Track customer satisfaction and engagement metrics; proactively address any issues to ensure high customer retention rates. Problem Resolution: Actively work to troubleshoot and resolve any issues experienced by customers; collaborate with support and technical teams as necessary. Feedback Loop Creation: Collect and analyze customer feedback to continuously improve offerings and processes, ensuring they align with client needs. Our expectations of you: We are looking for someone who is commercially minded and results driven, who likes to set ambitious goals without forgetting the small details. We would prefer a candidate who has experience in an operator and extensive industry knowledge. However if you recognise yourself in most of the below, you might just be who we are looking for: Bachelor's degree or equivalent. Proven experience in Customer Success, Account Management, or related roles. Strong communication, presentation, and interpersonal skills. Excellent problem-solving abilities and a proactive approach to challenges. Understanding of and experience of working within the gambling industry preferred. Ability to work independently and as part of a team. Familiarity with customer success software and tools (e.g., CRM systems). What do we offer you : Competitive salary and bonus structure 30 days paid annual leave Flexible working culture and a friendly work environment Opportunities for professional growth and development Health and dental insurance options Company-sponsored events and team-building activities Questions: If you have any questions about the position, you are welcome to write to the Head of Business Development, Paula Murphy at . Please do not send CV and cover letters to this address, inquiries only. We look forward to welcoming a dedicated and passionate Customer Success Manager to our team who will contribute significantly to the success and satisfaction of our clients.
At Mindway AI, we develop award winning safer gambling solutions built on a unique combination of neuroscience, AI and expert psychological assessments. Our market leading solutions are designed to enable gambling operators to enhance player protection, adhere to regulatory requirements and maintain a sustainable player base. Our business is scaling at pace. With solutions running in 62 different international jurisdictions, our client base includes some of the biggest organisations in the gambling industry. We work across all gambling verticals, land based as well as online. Our solutions are built with flexibility in mind meaning that we can configure them to suit the individual requirements of all of our client partners. Development is at the forefront of what we do and we work in collaboration with our customers to continuously innovate new modules and functionality. Mindway AI is majority owned by the leading iGaming media group, Better Collective who improve the sports betting and gaming experience for bettors across the world. BC is dedicated to creating a transparent and safe betting environment through innovative technologies and trusted platforms. Our team is made up of technical experts and well connected commercial professionals dedicated to pushing the boundaries of what's possible in this space. With a collaborative and inclusive culture, we foster an environment where creativity and innovation can thrive. At Mindway AI, you will have the opportunity to work on impactful projects and be part of a team that's helping to shape the future of safer gambling. Join us if you're ready to embark on a journey of exploration and growth, where your contributions will make a meaningful difference. We are looking for an experienced and enthusiastic Customer Success Manager to join our dynamic team. The role of the Customer Success Manager is to build long-term, sustainable relationships with our clients, ensuring their success with our products and services. The ideal candidate will be proactive, customer-focused, and possess excellent communication skills to effectively manage customer relationships and enhance their overall experience. Key Responsibilities: Customer Relationship Management: Develop and maintain strong relationships with key stakeholders within customer organisations to ensure they are satisfied with the products and services provided. Customer Onboarding: Guide new customers through the onboarding process, ensuring a smooth transition and quick adoption of our products and services. Account Management: Oversee customer accounts and work with the Business Development Managers to ensure timely renewal of contracts, upselling and cross-selling as appropriate to meet customer needs. Advocacy and Support: Serve as a customer advocate within the company, providing feedback to relevant teams to enhance product effectiveness and customer satisfaction. Performance Monitoring: Track customer satisfaction and engagement metrics; proactively address any issues to ensure high customer retention rates. Problem Resolution: Actively work to troubleshoot and resolve any issues experienced by customers; collaborate with support and technical teams as necessary. Feedback Loop Creation: Collect and analyze customer feedback to continuously improve offerings and processes, ensuring they align with client needs. Our expectations of you: We are looking for someone who is commercially minded and results driven, who likes to set ambitious goals without forgetting the small details. We would prefer a candidate who has experience in an operator and extensive industry knowledge. However if you recognise yourself in most of the below, you might just be who we are looking for: Bachelor's degree or equivalent. Proven experience in Customer Success, Account Management, or related roles. Strong communication, presentation, and interpersonal skills. Excellent problem-solving abilities and a proactive approach to challenges. Understanding of and experience of working within the gambling industry preferred. Ability to work independently and as part of a team. Familiarity with customer success software and tools (e.g., CRM systems). What do we offer you : Competitive salary and bonus structure 30 days paid annual leave Flexible working culture and a friendly work environment Opportunities for professional growth and development Health and dental insurance options Company-sponsored events and team-building activities Questions: If you have any questions about the position, you are welcome to write to the Head of Business Development, Paula Murphy at . Please do not send CV and cover letters to this address, inquiries only. We look forward to welcoming a dedicated and passionate Customer Success Manager to our team who will contribute significantly to the success and satisfaction of our clients.