TJB Super Yachts

TJB Super Yachts is seeking a driven Head of Marketing to lead its talented and successful marketing team. As part of an ambitious growth strategy, we need a hands-on, proactive, and energetic individual who is not only strategic-capable of creating dynamic marketing strategies with a strong digital focus-but also tactical and willing to manage day-to-day marketing operations. The Head of Marketing will oversee a diverse range of projects within the marketing mix, including the launch of a new website by Summer 2025 and collaborating with third-party creative agencies to produce high-quality film and photography content for both the TJB team and Central Agency fleet. The ideal candidate will have extensive and up-to-date knowledge of SEO best practices, PPC and programmatic campaign execution, and comprehensive experience with Meta Ads Manager. They should also be highly skilled in database marketing (EDMs), including content calendar management, copywriting, use of Marketing Cloud, and retargeting tactics. The Head of Marketing will lead all Central Agency marketing initiatives, from B2B and B2C communications to boat show presence and stakeholder reporting. This role is crucial in strengthening the TJB Superyachts brand, requiring a candidate who is not only willing to go the extra mile but also possesses the ability to delegate, guide, and nurture the marketing team. Ultimately, this individual will play a pivotal role in driving lead generation and conversion, ensuring the company's continued growth and success. Reporting To CEO Key Responsibilities Lead on the marketing strategy with an overarching brief of building the brand and delivering leads. Lead, mentor, and inspire the marketing team to achieve company objectives, setting clear goals, expectations, and performance metrics for the team, delivering constructive feedback to support these conversations. Provide training and development opportunities and facilitate regular one-on-one meetings to support professional growth. Encourage continuous learning and upskilling. Ensure the new website is delivered on time, on brief and on budget. Lead on the content calendar - across social media and email marketing. Design and deliver compelling paid creative campaigns across key social media channels. Create and deliver SEO and PPC campaigns to drive both organic and paid traffic to the new website once launched. Manage third party creative agencies (content creators). Create compelling marketing tools in house - company decks, proposals, fleet brochures and reports. Manage TJB's presence at boat shows and luxury events on a global scale. Identify partnership opportunities with appropriate complimentary brands. Lead on social media guidelines and scripts to support senior leadership and brokerage teams on piece to camera content. Create press releases and manage fleet news /identify coverage opportunities within the superyachting trade publications (BOAT, Superyacht Times etc). Identify relevant speaker opportunities for senior leadership & senior brokers at industry events /podcasts. Complete ownership and management of the annual marketing budget. Conduct monthly, quarterly and annual reporting and presentation to the wider business. EXPERIENCE AND REQUIREMENTS Bachelor's degree in marketing or similar discipline preferred. 7+ years of experience in a marketing /digital marketing role, with a background in luxury or yachting industry being desirable. Proven people leadership and management experience, able to encourage ownership and delivery in a positive and effective manner. Proven graphic design experience, especially in a fast-paced environment. Experience of Marketing Cloud and Salesforce. Skilled in Adobe Creative Cloud ideally (Photoshop, Illustrator, InDesign, etc.), if not experience of web based tools such Canva, Figma or similar is advantageous. Strong copywriting and content management skills, as well as oral communication abilities. Familiarity with CMS (WordPress preferred) and email marketing software. Proficient in MS Office products (Word, PowerPoint, Excel, and email application). Awareness of design trends and popular social content. Demonstrated ability to organize, prioritize, and manage multiple tasks/assignments/projects. Ability to work effectively under pressure and prioritise tasks. Diligent and conscientious with high attention to detail. Team player, able to foster a positive and strong collaborative work environment across teams. An innovative and creative thinker. Additional Information Along with a competitive salary commensurate with experience, we offer a vibrant office environment in Fulham, 25 days annual leave and a comprehensive benefits package. Furthermore, all employees will benefit from opportunities for professional development and career advancement within a dynamic and collaborative work environment. How to Apply Apply with a cover letter and CV at the following link.