Principle HR

The role: Senior Marketing Analytics Consultant (Global BigTech) Contract : 12-Months with a strong possibility of extension - to start ASAP (max 4 weeks notice) Salary : c£130k basic per annum (PAYE, paid weekly, within IR35) + benefits Location : Hybrid working - Central London (3 days/week) We're hiring on behalf of a major global tech brand that's scaling its marketing analytics capability for the Turkish market. They're after someone who can walk the line between hard analytics and strategic consultancy, ideally with a strong grasp of media measurement in high-spend advertising environments. Turkish language skills are a good to have, but not essential What you'll be doing: Leading analytics work for a portfolio of top-tier Turkish advertisers (think airlines, gaming, e-commerce) Building and delivering marketing measurement strategies: MMM, incrementality, attribution, cross-platform Running experiments, interpreting test results, and influencing paid media strategy Acting as the analytics voice in client meetings and internal cross-functional sessions Partnering with sales, creative, product and engineering teams to turn insights into impact What we need from you: Fluent English (written and spoken) - ESSENTIAL (any Turkish language skills are a good to have) Solid media analytics background - you've built MMM or AGM models that influenced marketing budgets Client-facing consultancy experience - ideally with major brands or agencies Comfort in digital advertising environments: Google, TikTok, Meta, programmatic, or paid social Familiar with ad effectiveness concepts: brand lift, incrementally testing, attribution models Skilled in SQL and Python or R, ideally with GCP, BigQuery, Tableau or similar in your toolkit 10+ years in data, analytics or marketing science, with proven delivery in complex orgs Nice to have: Media agency, consultancy, or Big Tech experience - if you've worked with or inside a platform, even better A CV that speaks their language - "ad effectiveness", "cross-platform measurement", "marketing mix", not just "data leadership" Exposure to high-pressure, high-velocity client delivery in digital or media-focused environments This client knows exactly what they want; someone who's done it before, in environments where media budgets are big, measurement is critical. If that's you (or someone you know), get in touch. Interested? Drop me your latest CV and we'll take it from there