The Employment Group Ltd
Upper Heyford, Oxfordshire
Job Title: Digital Marketing Executive Reports to: Managing Director and Sales Director Hours: 8:30am to 5:30pm Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD Salary: Starting from 28k Job Purpose The Digital Marketing Manager is responsible for designing and delivering data-driven marketing activity that generates, nurtures, and qualifies new business opportunities. The role blends strategic marketing, campaign execution, and performance analysis to build a strong, predictable pipeline of qualified prospects for the sales team. Acting as the commercial link between marketing and business development, the Digital Marketing Manager ensures that every campaign contributes directly to revenue growth by identifying the right audiences, driving engagement, and qualifying interest in readiness for conversion. Key Tasks and Responsibilities - Lead Generation & Prospect Qualification Build, maintain, and refresh segmented target lists of prospective clients using LinkedIn, CRM, industry databases, job boards, and competitor research. Deliver a structured programme of digital outreach, including personalised email sequences, LinkedIn campaigns, and content-led lead generation. Research each prospect to understand sector priorities, workforce trends, and hiring potential before engagement. Develop and test campaign messaging that resonates with specific audiences (sector, size, or location). Generate and qualify inbound and outbound leads, applying agreed qualification criteria to ensure alignment with target client profiles. Coordinate discovery calls or introductions for qualified prospects, providing context and notes to the Business Development or Operations team for follow-up. Record and track all outreach and lead qualification activity in CRM to maintain accurate visibility of engagement and conversion metrics. Attend sector events or webinars (virtually or in person) to identify new leads, network with potential clients, and capture content for future campaigns. Marketing Campaigns & Brand Visibility Plan, deliver, and optimise multi-channel digital marketing campaigns across LinkedIn, email, website, SEO, and paid advertising. Write and publish engaging content - posts, case studies, blogs, and newsletters - that attract and nurture target prospects, and update to build both personal and company profile; engage daily with target clients by commenting, sharing, and messaging. Manage and grow the company's digital presence, ensuring consistent messaging and tone across all platforms. Design and execute targeted email marketing campaigns to re-engage lapsed clients and nurture early-stage leads. Create, edit, and circulate the company's monthly newsletter, ensuring content is relevant, professional, and aligned to business objectives. Collaborate with consultants and BDMs to promote live vacancies, success stories, and thought-leadership content that demonstrates expertise and credibility. Build a library of marketing assets including brochures, service guides, testimonials, and video content to support lead generation. Analyse channel performance (traffic, engagement, conversions) and report monthly with actionable recommendations. Ensure all campaigns comply with brand, GDPR, and ethical marketing standards. CRM, Automation & Data Management Maintain complete and accurate data within the CRM, ensuring all leads, prospects, and contacts into the CRM promptly and accurately. Ensure all contacts are tagged, segmented, and kept up to date. Utilise automation tools and workflows to nurture leads, trigger follow-ups, and streamline prospect communication. Monitor lead journey stages - from initial engagement through to qualification and handover. Produce weekly reports detailing lead source, qualification rates, and conversion to meeting or opportunity. Collaborate with the Sales Director and Managing Director to ensure visibility of the marketing pipeline and performance outcomes. Commercial & Strategic Focus Align all marketing activity to commercial objectives and revenue targets, ensuring campaigns generate measurable ROI. Monitor performance metrics including cost-per-lead, engagement rates, and conversion ratios, recommending improvements where needed. Conduct ongoing competitor and market research to identify emerging opportunities, service trends, and client pain points. Share insights and analytics with directors to inform broader business development strategy. Represent the company professionally at networking events, exhibitions, and online forums to enhance reputation and brand reach. Account Growth & Client Retention Support Support client retention by delivering content and campaigns that strengthen relationships with existing clients. Collaborate with Operations and Consultants to promote high-performing client partnerships and seasonal recruitment success. Identify opportunities for cross-selling or account expansion through digital monitoring of engagement and campaign data. Assist in the creation of materials for quarterly service reviews, newsletters, and client communications. Decision-Making & Autonomy Authority to plan, execute, and optimise digital marketing campaigns within approved budgets and brand guidelines. Accountable for ensuring all outreach and marketing activity is accurate, compliant, and commercially aligned. Expected to use professional judgement when prioritising marketing opportunities and prospect segments, escalating only where reputational or compliance risks arise. Professional Development Maintain up-to-date knowledge of digital marketing tools, recruitment market trends, competitor activity, emerging lead-generation practices and marketing practices. Engage in internal and external training to strengthen campaign design, data analytics, and lead-qualification skills. Share insights, performance learning, and best practice with colleagues to support continuous improvement across the business. By applying for this role with The Employment Group Ltd you agree to our 'Use of Data' policy. Use of data policy The Employment Group Ltd We need to obtain enough information to be able to promote you to our clients with regards to offering you work seeking services. We will complete this either via mail, telephone. Without the ability to liase in this way with our clients to answer questions and provide support we cannot operate our business or trade. Candidate and client information is held within our CRM's secure sever online. This software is supplied by CEIPAL Corp. Candidate information contains the following fields, Name, First line address, Second line address, Third line address, Town, County, Postcode, Email address, contact telephone number. We also hold telephone numbers and email addresses because we need to communicate with our candidates during the offering of work seeking services. We also sometimes need to send notifications and contact our candidates to issue updates and provide important or essential information which relate to the work seeking services they have with us.
Job Title: Digital Marketing Executive Reports to: Managing Director and Sales Director Hours: 8:30am to 5:30pm Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD Salary: Starting from 28k Job Purpose The Digital Marketing Manager is responsible for designing and delivering data-driven marketing activity that generates, nurtures, and qualifies new business opportunities. The role blends strategic marketing, campaign execution, and performance analysis to build a strong, predictable pipeline of qualified prospects for the sales team. Acting as the commercial link between marketing and business development, the Digital Marketing Manager ensures that every campaign contributes directly to revenue growth by identifying the right audiences, driving engagement, and qualifying interest in readiness for conversion. Key Tasks and Responsibilities - Lead Generation & Prospect Qualification Build, maintain, and refresh segmented target lists of prospective clients using LinkedIn, CRM, industry databases, job boards, and competitor research. Deliver a structured programme of digital outreach, including personalised email sequences, LinkedIn campaigns, and content-led lead generation. Research each prospect to understand sector priorities, workforce trends, and hiring potential before engagement. Develop and test campaign messaging that resonates with specific audiences (sector, size, or location). Generate and qualify inbound and outbound leads, applying agreed qualification criteria to ensure alignment with target client profiles. Coordinate discovery calls or introductions for qualified prospects, providing context and notes to the Business Development or Operations team for follow-up. Record and track all outreach and lead qualification activity in CRM to maintain accurate visibility of engagement and conversion metrics. Attend sector events or webinars (virtually or in person) to identify new leads, network with potential clients, and capture content for future campaigns. Marketing Campaigns & Brand Visibility Plan, deliver, and optimise multi-channel digital marketing campaigns across LinkedIn, email, website, SEO, and paid advertising. Write and publish engaging content - posts, case studies, blogs, and newsletters - that attract and nurture target prospects, and update to build both personal and company profile; engage daily with target clients by commenting, sharing, and messaging. Manage and grow the company's digital presence, ensuring consistent messaging and tone across all platforms. Design and execute targeted email marketing campaigns to re-engage lapsed clients and nurture early-stage leads. Create, edit, and circulate the company's monthly newsletter, ensuring content is relevant, professional, and aligned to business objectives. Collaborate with consultants and BDMs to promote live vacancies, success stories, and thought-leadership content that demonstrates expertise and credibility. Build a library of marketing assets including brochures, service guides, testimonials, and video content to support lead generation. Analyse channel performance (traffic, engagement, conversions) and report monthly with actionable recommendations. Ensure all campaigns comply with brand, GDPR, and ethical marketing standards. CRM, Automation & Data Management Maintain complete and accurate data within the CRM, ensuring all leads, prospects, and contacts into the CRM promptly and accurately. Ensure all contacts are tagged, segmented, and kept up to date. Utilise automation tools and workflows to nurture leads, trigger follow-ups, and streamline prospect communication. Monitor lead journey stages - from initial engagement through to qualification and handover. Produce weekly reports detailing lead source, qualification rates, and conversion to meeting or opportunity. Collaborate with the Sales Director and Managing Director to ensure visibility of the marketing pipeline and performance outcomes. Commercial & Strategic Focus Align all marketing activity to commercial objectives and revenue targets, ensuring campaigns generate measurable ROI. Monitor performance metrics including cost-per-lead, engagement rates, and conversion ratios, recommending improvements where needed. Conduct ongoing competitor and market research to identify emerging opportunities, service trends, and client pain points. Share insights and analytics with directors to inform broader business development strategy. Represent the company professionally at networking events, exhibitions, and online forums to enhance reputation and brand reach. Account Growth & Client Retention Support Support client retention by delivering content and campaigns that strengthen relationships with existing clients. Collaborate with Operations and Consultants to promote high-performing client partnerships and seasonal recruitment success. Identify opportunities for cross-selling or account expansion through digital monitoring of engagement and campaign data. Assist in the creation of materials for quarterly service reviews, newsletters, and client communications. Decision-Making & Autonomy Authority to plan, execute, and optimise digital marketing campaigns within approved budgets and brand guidelines. Accountable for ensuring all outreach and marketing activity is accurate, compliant, and commercially aligned. Expected to use professional judgement when prioritising marketing opportunities and prospect segments, escalating only where reputational or compliance risks arise. Professional Development Maintain up-to-date knowledge of digital marketing tools, recruitment market trends, competitor activity, emerging lead-generation practices and marketing practices. Engage in internal and external training to strengthen campaign design, data analytics, and lead-qualification skills. Share insights, performance learning, and best practice with colleagues to support continuous improvement across the business. By applying for this role with The Employment Group Ltd you agree to our 'Use of Data' policy. Use of data policy The Employment Group Ltd We need to obtain enough information to be able to promote you to our clients with regards to offering you work seeking services. We will complete this either via mail, telephone. Without the ability to liase in this way with our clients to answer questions and provide support we cannot operate our business or trade. Candidate and client information is held within our CRM's secure sever online. This software is supplied by CEIPAL Corp. Candidate information contains the following fields, Name, First line address, Second line address, Third line address, Town, County, Postcode, Email address, contact telephone number. We also hold telephone numbers and email addresses because we need to communicate with our candidates during the offering of work seeking services. We also sometimes need to send notifications and contact our candidates to issue updates and provide important or essential information which relate to the work seeking services they have with us.
The Employment Group Ltd
Upper Heyford, Oxfordshire
Job Title: Recruitment Consultant / Account Manager Reports to: Operations Manager Hours: 8:30am to 5:30pm Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD Job Purpose A Recruitment Consultant/Account Manager sits at the centre of three relationships: with the client (the business needing temporary staff), the worker (the temp), and the agency. The role is both sales-driven and people-focused, balancing compliance, speed, and service. The Consultant/Account Manager is responsible for maintaining excellent relationships with both clients and candidates, ensuring repeat business and a positive reputation for the company. They manage and grow client accounts by providing a fast, compliant, and reliable supply of temporary workers, balancing commercial success with legal and ethical standards. The role holder is expected to deliver excellent service, maintain audit-ready compliance, and contribute to the agency's long-term growth and reputation. Key Tasks and Responsibilities Client-Facing Responsibilities Develop and maintain strong professional relationships with clients, becoming a trusted partner for their staffing needs. Take detailed job requirements, ensuring skills, compliance, and workplace culture are fully understood. Confirm bookings promptly in writing, ensuring agreed terms and margins fall within company guidelines. Conduct regular review meetings with clients to assess performance, resolve challenges, and identify growth opportunities. Act as the main point of contact for day-to-day client service queries, escalating only when appropriate. Work with clients on workforce planning, anticipating seasonal peaks and ensuring readiness of supply. Promote additional services where appropriate, contributing to account growth and retention. Candidate-Facing Responsibilities Advertise roles across multiple platforms to attract candidates and build a strong talent pipeline. Register and screen candidates, including Right to Work, references, and qualification checks. Clearly brief candidates on assignments, covering duties, workplace culture, pay, Key Information Documents (KID), and expectations. Provide ongoing support and engagement to candidates during assignments, conducting regular care calls. Resolve issues such as cancellations, no-shows, or performance concerns quickly and professionally. Encourage redeployment of workers at the end of assignments to ensure retention and availability. Operational & Compliance Duties Maintain accurate and audit-ready records across contracts, payroll data, and timesheets within the CRM. Ensure full compliance with employment law, REC standards, GDPR, Agency Workers Regulations (AWR), and client-specific requirements. Confirm clients provide safe working environments, communicating relevant Health & Safety requirements to candidates. Collaborate with the Compliance Manager to resolve issues or identify risks. Update CRM and internal systems daily, ensuring all bookings, candidate activity, and client notes are accurate. Commercial & Strategic Responsibilities Contribute to the profitability of the business by ensuring placements are commercially viable. Identify opportunities to expand services within existing accounts and feedback potential leads to the Business Development Manager. Maintain awareness of labour market conditions, seasonal trends, and competitor activity. Provide regular feedback to Operations Manager and Directors on account performance, compliance, and client needs. Decision-Making & Autonomy Authority to confirm bookings, negotiate within agreed parameters, and resolve day-to-day client and candidate issues. Expected to exercise sound judgement, escalating only where financial, compliance, or reputational risk is present. Accountable for ensuring every candidate placed meets the required legal and compliance checks. Performance Outcomes Success in the role will be demonstrated by: Achievement of objectives as set out in the KPI framework. Clients consistently receiving suitable, compliant staff in a timely manner. Temporary workers feeling supported, valued, and well-briefed, resulting in repeat redeployment. Accurate, complete, and audit-ready records maintained at all times. Positive contribution to team culture and company reputation. Professional Development Expected to undertake continuous learning through internal training, industry updates, and external courses. Keep up to date with changes in employment law, compliance requirements, and recruitment best practice. Actively contribute to a learning culture by sharing insights and supporting colleagues. Culture & Values Alignment Acts with integrity at all times, protecting the reputation of The Employment Group. Demonstrates professionalism, balancing commercial delivery with compliance obligations. Builds trust and rapport with clients and candidates, representing the business positively. Works collaboratively with colleagues, supporting a culture of accountability, service, and growth. By applying for this role with The Employment Group Ltd you agree to our 'Use of Data' policy. Use of data policy The Employment Group Ltd We need to obtain enough information to be able to promote you to our clients with regards to offering you work seeking services. We will complete this either via mail, telephone. Without the ability to liase in this way with our clients to answer questions and provide support we cannot operate our business or trade. Candidate and client information is held within our CRM's secure sever online. This software is supplied by CEIPAL Corp. Candidate information contains the following fields, Name, First line address, Second line address, Third line address, Town, County, Postcode, Email address, contact telephone number. We also hold telephone numbers and email addresses because we need to communicate with our candidates during the offering of work seeking services. We also sometimes need to send notifications and contact our candidates to issue updates and provide important or essential information which relate to the work seeking services they have with us.
Job Title: Recruitment Consultant / Account Manager Reports to: Operations Manager Hours: 8:30am to 5:30pm Location: Heyford Innovation Centre, 77 Heyford Park, Bicester OX25 5HD Job Purpose A Recruitment Consultant/Account Manager sits at the centre of three relationships: with the client (the business needing temporary staff), the worker (the temp), and the agency. The role is both sales-driven and people-focused, balancing compliance, speed, and service. The Consultant/Account Manager is responsible for maintaining excellent relationships with both clients and candidates, ensuring repeat business and a positive reputation for the company. They manage and grow client accounts by providing a fast, compliant, and reliable supply of temporary workers, balancing commercial success with legal and ethical standards. The role holder is expected to deliver excellent service, maintain audit-ready compliance, and contribute to the agency's long-term growth and reputation. Key Tasks and Responsibilities Client-Facing Responsibilities Develop and maintain strong professional relationships with clients, becoming a trusted partner for their staffing needs. Take detailed job requirements, ensuring skills, compliance, and workplace culture are fully understood. Confirm bookings promptly in writing, ensuring agreed terms and margins fall within company guidelines. Conduct regular review meetings with clients to assess performance, resolve challenges, and identify growth opportunities. Act as the main point of contact for day-to-day client service queries, escalating only when appropriate. Work with clients on workforce planning, anticipating seasonal peaks and ensuring readiness of supply. Promote additional services where appropriate, contributing to account growth and retention. Candidate-Facing Responsibilities Advertise roles across multiple platforms to attract candidates and build a strong talent pipeline. Register and screen candidates, including Right to Work, references, and qualification checks. Clearly brief candidates on assignments, covering duties, workplace culture, pay, Key Information Documents (KID), and expectations. Provide ongoing support and engagement to candidates during assignments, conducting regular care calls. Resolve issues such as cancellations, no-shows, or performance concerns quickly and professionally. Encourage redeployment of workers at the end of assignments to ensure retention and availability. Operational & Compliance Duties Maintain accurate and audit-ready records across contracts, payroll data, and timesheets within the CRM. Ensure full compliance with employment law, REC standards, GDPR, Agency Workers Regulations (AWR), and client-specific requirements. Confirm clients provide safe working environments, communicating relevant Health & Safety requirements to candidates. Collaborate with the Compliance Manager to resolve issues or identify risks. Update CRM and internal systems daily, ensuring all bookings, candidate activity, and client notes are accurate. Commercial & Strategic Responsibilities Contribute to the profitability of the business by ensuring placements are commercially viable. Identify opportunities to expand services within existing accounts and feedback potential leads to the Business Development Manager. Maintain awareness of labour market conditions, seasonal trends, and competitor activity. Provide regular feedback to Operations Manager and Directors on account performance, compliance, and client needs. Decision-Making & Autonomy Authority to confirm bookings, negotiate within agreed parameters, and resolve day-to-day client and candidate issues. Expected to exercise sound judgement, escalating only where financial, compliance, or reputational risk is present. Accountable for ensuring every candidate placed meets the required legal and compliance checks. Performance Outcomes Success in the role will be demonstrated by: Achievement of objectives as set out in the KPI framework. Clients consistently receiving suitable, compliant staff in a timely manner. Temporary workers feeling supported, valued, and well-briefed, resulting in repeat redeployment. Accurate, complete, and audit-ready records maintained at all times. Positive contribution to team culture and company reputation. Professional Development Expected to undertake continuous learning through internal training, industry updates, and external courses. Keep up to date with changes in employment law, compliance requirements, and recruitment best practice. Actively contribute to a learning culture by sharing insights and supporting colleagues. Culture & Values Alignment Acts with integrity at all times, protecting the reputation of The Employment Group. Demonstrates professionalism, balancing commercial delivery with compliance obligations. Builds trust and rapport with clients and candidates, representing the business positively. Works collaboratively with colleagues, supporting a culture of accountability, service, and growth. By applying for this role with The Employment Group Ltd you agree to our 'Use of Data' policy. Use of data policy The Employment Group Ltd We need to obtain enough information to be able to promote you to our clients with regards to offering you work seeking services. We will complete this either via mail, telephone. Without the ability to liase in this way with our clients to answer questions and provide support we cannot operate our business or trade. Candidate and client information is held within our CRM's secure sever online. This software is supplied by CEIPAL Corp. Candidate information contains the following fields, Name, First line address, Second line address, Third line address, Town, County, Postcode, Email address, contact telephone number. We also hold telephone numbers and email addresses because we need to communicate with our candidates during the offering of work seeking services. We also sometimes need to send notifications and contact our candidates to issue updates and provide important or essential information which relate to the work seeking services they have with us.
