Sessionsmarket

VP of Marketing Hybrid - 3/4 days per week in Victoria, London WHO ARE SESSIONS? A growth platform for original food brands & experiences. Creators in food. Challengers in brand development. Leaders in licensing. Disruptors in franchise. Originals, in everything. Founded in 2020, we're on a mission to bring nonstop originality to food lovers across the UK. Our diverse brand portfolio features beloved names like SoBe Burger, Little Bao Boy, and Rudis. We also collaborate with major brands, including Netflix, to create unique food experiences-most recently, bringing Squid Game to life with our Korean Chicken Burgers. Sessions has launched and scaled 11 food brands, partnered with 300+ licensee kitchens, and delivered over 3 million orders. We're reinventing food. Our team is led by former executives from Deliveroo, Brewdog, and Soho House, with backing from industry leaders Imbiba and Guinness Ventures. We are Agile - Customer-obsessed, adapting quickly to meet their needs We are Ambitious - We create on-trend brands and aim to be tastemakers We are Fun - Playfulness is at the heart of our culture We are Data-Driven - We challenge assumptions and focus on insights THE ROLE We are seeking a world-class VP Marketing to help us improve the way we build brand and market to consumers, while attracting other key stakeholders to our network (food founders and operators). The role reports to the CEO. As VP of Marketing at Sessions, you will be the strategic force behind building brand equity across our portfolio of owned food brands, ensuring our marketing strategy drives growth and engagement. You will take ownership of how we activate our brand, with a strong focus on leveraging social media to connect with Gen-Z audiences and maximising digital growth across delivery platforms. You will be responsible for key consumer metrics-tracking and improving customer acquisition, retention, ratings, and cohort performance-while also leading the development of branded native apps and loyalty schemes in collaboration with our VP of Engineering. This role requires a commercially savvy leader who can execute high-profile strategic partnerships, including our world-first deal with Netflix, and oversee PR and communications to elevate Sessions' presence in the market. As a key member of the executive team, you will play a pivotal role in shaping business strategy, working closely with the Board and other senior stakeholders. With a hybrid working model of up to four days in our Victoria (London) office, you must be prepared to be hands-on, bringing a creative, analytical, and ambitious approach to driving Sessions' growth. RESPONSIBILITIES Strategic consumer oversight of building brand equity for all owned food brands across the entire Sessions ecosystem; Ownership of Sessions' marketing strategy and how we run activations; with a strong bias for how to leverage social media to reach Gen-Z audiences; Ownership of digital growth teams, including how best to market on delivery platforms to drive strong CAC:LTV; Ownership of the core consumer metrics and obsessing about their improvement (new customer numbers, retention, customer ratings/feedback & cohort analyses); Responsibility for the development of branded native apps and associated loyalty schemes, working with our VP of Engineering and his team; Execution of strategic marketing partnerships in collaboration with the core business Managing Director, including our world-first deal with Netflix; Overarching strategy and oversight of the Sessions brand, and its deployment across all business segments; brand founders, operator 'hosts' and consumers; Development and implementation of PR and comms strategy; Thought leader, helping shape business strategy at the highest level with exec team and Board where appropriate; WHAT YOU'LL NEED More than a decade in senior strategic marketing positions; Comfort managing complexity effectively - a first principle problem solver; Lateral thinker, with creative approaches to strategy and campaign building; Likely experience in comparable rapid-growth segments, e.g. FMCG, drinks, fashion or high growth digital platforms; Experience in high growth, 'category disruptive' businesses; Impressive intellect, with outstanding communication skills; Experience of channel marketing and campaign management; Strong understanding of social media platforms and comfort focusing others' work in this area; Highly analytical, including experience with fine-grained customer segmentation; Exceptional team leadership skills; Able to quickly establish trust and credibility, and build strong working relationships with other functions where responsibilities overlap; Highly driven, excited by the end game and motivated by building an enormous enterprise; Prepared to work very hard, and take decisions at speed; Comfortable finding order in chaos; Charismatic and energetic with a passion for food; Expert level of English language; Right to work in the UK. BENEFITS - WHAT SESSIONS OFFERS YOU Financial Wellbeing Bonus Scheme - Bi-annual OKR based Bonus Scheme; Payday on Demand - Get paid for days worked whenever suits you; Expense Card - Get a company card so you're never left out of pocket. Social, Mental & Physical Wellbeing 25 Days Holiday + Bank Holidays - freedom to switch bank holidays; Healthcare Cash Plan - 24/7 GP services & medical reimbursements; Volunteering Day - A paid day to support a charity; Employee Assistance Programme - Support for health, finance, and legal matters; Socials - Weekly team activities, from sports days to movie nights; Dog-Friendly Office - We love your furry friends; Wear What You Like - Express yourself, no suits required. Technology Perks Laptop - Choose between Apple Mac or Windows; Company Phone - Apple iPhone and SIM (where needed). Progression & Development High Growth Start-Up - Be part of an exciting, fast-scaling company; Management & Leadership Training - Regular sessions to level up your skills; Be Inspired - Work alongside industry legends from Deliveroo, Brewdog & Soho House; Professional Development Support - We fund work-based qualifications and memberships. Join us as we change the face of hospitality. Sessions is a Living Wage & Equal Opportunity Employer . We review applications anonymously-hiring based on experience and skills alone. Everyone is welcome, regardless of background, gender, neurodiversity, or any other factor.