ADLIB Recruitment | B Corp

We're seeking an experienced Paid Social Media Manager to join a leading UK investment brand's Marketing team. This is a fantastic opportunity to take ownership of paid social strategy across multiple platforms, where your expertise will directly influence customer acquisition and brand engagement. If you're a Paid Social Manager, Paid Media Manager or similar with proven experience managing campaigns across Meta, LinkedIn, Twitter and emerging channels including Reddit, we'd love to hear from you. What you'll be doing As Paid Social Media Manager, you'll lead the planning, execution and optimisation of paid social media campaigns, working closely with the wider Performance team to drive brand awareness, engagement and acquisition through strategic paid social initiatives. Develop and execute comprehensive paid social media strategies aligned with marketing and business objectives across Facebook, Instagram, LinkedIn, Twitter and emerging platforms. Provide expert advice and influence to internal business areas, ensuring the most effective social media strategy is delivered across all touchpoints and customer segments. Manage end-to-end campaign setup, audience targeting, budget allocation and performance tracking, ensuring optimal spend efficiency and campaign effectiveness. Collaborate with creative teams to produce compelling ad creatives and messaging that resonate with target audiences whilst maintaining brand guidelines and regulatory compliance. Monitor and analyse campaign performance continuously, providing actionable insights and optimisations that drive improved ROAS and customer acquisition metrics. Stay ahead of platform updates, algorithm changes, industry trends and emerging opportunities in paid social, bringing innovative approaches to campaign management. Understand competitor activities across social channels, providing strategic insight and recommendations that strengthen our own social media campaigns and market position. Manage relationships with platform representatives and external partners, ensuring access to beta features and strategic support that drives competitive advantage. Provide coaching, guidance and mentoring to junior team members including Paid Social Media Executives, helping to develop team capabilities and performance. Experience you'll need Proven experience managing paid social media campaigns with demonstrable success in driving brand awareness, engagement and customer acquisition across multiple platforms. Experience working in financial services or another regulated environment is highly advantageous, with understanding of compliance requirements and brand guidelines. Proficiency in paid social platforms including Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads and emerging social advertising tools. Strong analytical skills with experience using performance reporting tools to derive insights and optimise campaign performance against KPIs. Strategic mindset with deep understanding of digital marketing principles, audience targeting, creative testing and the evolving paid social landscape. Excellent communication and collaboration skills, able to influence stakeholders and work effectively across cross-functional teams. Creative mindset with an eye for engaging content that drives results, combined with data-driven decision-making capabilities. Ability to manage multiple campaigns and priorities simultaneously in a fast-paced environment whilst maintaining attention to detail and quality standards. What you'll get in return On top of a competitive salary you'll receive an extensive benefits package, flexible holiday scheme, hybrid working, private medical and much more. What's next If this sounds like the perfect opportunity to lead paid social strategy in a dynamic, growing organisation, we'd love to hear from you.