KellyDeli

General Manager - Onggi Korean Concept (UK) Location: London Reports to: Kelly Choi - Founder Type: Full time, Permanent About Onggi Korean: Onggi Korean is a vibrant, modern Korean street food kiosk concept inspired by the bold flavours, warmth, and creativity of Korean culture. Today we operate two kiosks - Bath and London - with exciting plans to scale across the UK, following the successful growth trajectory of our sister brand Sushi Daily (part of KellyDeli). We're now looking for a General Manager to lead Onggi's UK business from its early stage footprint into a thriving, multi-nationally recognised food to go brand. Role Overview The General Manager will take full responsibility for building Onggi Korean's presence (currently in the UK) - operationally, commercially, and strategically. This is a hands on, entrepreneurial leadership role ideal for someone who excels in both day to day operations and long term growth planning. This role is a full-time on location role. You will be the figurehead of the Onggi concept: ensuring outstanding kiosk performance, driving sales, developing teams, shaping partnerships, and laying the foundations for scalable expansion. Key Responsibilities 1. Concept Leadership & Strategy Define and execute the Onggi growth strategy, aligned with KellyDeli's wider business vision. Build the operational blueprint and commercial model that allows the brand to grow sustainably. Lead team (Operations, Quality, Marketing, Supply Chain, Finance) to enable successful expansion. 2. Operations Management Oversee daily performance of the Onggi kiosks, ensuring best in class food quality, service, and brand standards. Implement operational processes, SOPs, and performance metrics suitable for scale. Ensure full compliance with food safety, health & safety, and internal quality standards. 3. Commercial Performance Own kiosk P&Ls, budgeting, forecasting, and performance analysis. Drive revenue, profitability, and cost efficiency across the current and future estate. Identify opportunities to improve operational margins and customer value. 4. Growth & Expansion Evaluate, select, secure and launch new kiosk locations. Lead new store openings from planning through to training, launch, and post launch optimisation. Develop a pipeline of opportunities to scale Onggi. Build excellent relationships with the retailers and develop ideas for other channels for the concept. 5. People & Leadership Lead and coordinate cross functional teams (Ops, Quality, Marketing, Supply Chain, Finance) to deliver aligned priorities and results. Set clear direction, expectations, and KPIs while ensuring strong communication and accountability. Foster a high performance, customer focused culture rooted in operational excellence and continuous improvement. Act as a strong ambassador for the Onggi brand, driving collaboration, engagement, and shared purpose across the teams. 6. Brand Customer Experience Ensure that every kiosk delivers the authentic Onggi Korean experience. Ensure Marketing delivers on agreed local campaigns, social activity, promotions, and brand storytelling. About You Experience: Hands on person who is oriented to being in the business, making a difference. Proven experience leading multi site operations in food to go, QSR, retail, or kiosk/stand formats. Experience working directly with and for a founder, taking their vision and implementing plans and actions that deliver against it at pace. Strong operational leadership with a track record of delivering commercial results. Experience scaling a concept from early stages (preferred but not essential). Experience launching new sites and managing openings. Understanding of the Korean culture. Skills & Attributes Entrepreneurial and hands on: comfortable rolling up your sleeves while also thinking strategically. Data driven with strong financial acumen and P&L ownership experience.Able to operate autonomously, make decisions, and thrive in a fast growing environment. Excellent relationship building, communication, and stakeholder management skills. Passion for Korean food and culture is a plus. What We Offer An opportunity to build and shape a brand from the ground up. A highly entrepreneurial environment backed by the success and infrastructure of KellyDeli. Autonomy, influence, and the chance to play a key leadership role in national expansion.