World Courier Management Ltd.

Are you looking to make a difference in a patient's life? At AmerisourceBergen, you will find an innovative and collaborative culture that is patient focused and dedicated to making a difference. As an organization, we are united in our responsibility to create healthier futures. Join us and Apply today! What you will be doing World Courier Our commitment to People, Quality and Innovation means we deliver career opportunities that few others can match. From our beginnings 50 years ago couriering time sensitive high importance documents to today's cutting edge logistics solutions for Cell & Gene Therapies that save lives, we now have over 3,000 employees at 140 offices in more than 50 countries worldwide and are part of Fortune 10 corporation AmerisourceBergen. Role overview You'll be responsible for setting the strategy, implementing, measuring and optimizing the performance of World Courier and ICS digital channels. As the Head of Performance Marketing, you will work with colleagues in content, field, product, automation, sales, compliance and technology to continually improve the digital experience of customers and increase our demand generation success. You will use data analytics to identify practical insights that can be used to drive commercial growth globally and increase customer engagement. You'll have a strategic mindset and won't mind getting the work done yourself. Reporting to the Senior Director - Marketing for World Courier & ICS, you'll be part of a close-knit and highly collaborative global marketing team, who are dedicated to improving access to healthcare and patient outcomes through their work. PRIMARY DUTIES AND RESPONSIBILITIES: As the channel owner, collaborate with the global marketing team to set digital marketing strategies and implement initiatives that promote content and generate demand. Consult regional marketing colleagues to identify the best digital marketing strategies and advise on implementation and optimization of subsequent initiatives. Manage our digital agency to ensure that they deliver ROI on all paid and social activities and that all channels are optimized. Provide guidance and help the wider team to implement multi-channel, multi-touch campaigns that deliver the best customer experience and ROI. Provide timely and insightful reporting on digital channels and provide steer to commercial based on data insights. Deliver your objectives through effective management and timely reporting of the global digital marketing budget, ensuring ROI in line with yearly targets and optimal spend on media vs platforms/agencies. Support the ongoing development of ICS/World Courier's customer facing digital properties, such as the website and customer portal, working with colleagues in other business units. Champion latest innovations in digital marketing, create and test hypothesises using A/B, multi variate and personalization tests to further optimise conversion, improve experience and revenue of our websites. Work with our marketing operations team to manage channel attribution across multiple channels and reduce our cost of acquisition. Own digital marketing stack and supplier relations including website, social media, paid digital. What your background should look like EXPERIENCE AND EDUCATIONAL REQUIREMENTS: Bachelor's degree in marketing, business, or comparable education/experience. Minimum of four years of digital marketing background with track record of implementing on campaigns for demand generation and experience in working with agencies. Excellent understanding of B2B digital marketing concepts and best practices. Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix. Solid understanding of sales funnel and the implementation across digital channels. Experience in Salesforce, Pardot, Sitecore, Google Analytics, Google Tag Manager, Uberall, Gated Content and other digital platforms (Linkedin, Twitter etc). Track record of successfully executing campaigns on paid search, organic search, social media and other key digital channels to deliver growth within set budgets obtaining high ROI. Knowledge of setting up landing pages and forms (Improving UX). Knowledge of creating multi-channel and multi-touch digital acquisition campaigns. Experience of managing budgets, suppliers and agencies. Excellent stakeholder manager and communicator who can convey a message through numbers, data and charts. Experience and comfort presenting digital marketing and operational KPIs to senior executives. Analytical mind, able to draw actionable insights from data. Creative approach to problem solving. Organised and capable of balancing multiple tasks. Knowledge of current data protection legislation and GDPR guidelines. Agency management experience (UI/UX, design & build, PPC/SEO, media planning). Desirable Salesforce Admin Certified. Experience marketing to diverse cultures and languages. Familiarity with the clinical supply chain or bio-pharma product lifecycles would be a plus. Personal qualities Happy to be hands on and strategic at the same time. Delivery minded in a small team. Personable style with strong negotiation skills. Able to manage stakeholders with immediate goals and the wider picture in mind. Strong planning mindset and highly organised. Keen to generate new campaign ideas and ways to deliver better customer experiences. Able to prioritise own workload to achieve delivery dates. Team player. Curious and love helping others. What we offer Be part of an international company. Enjoy a fun, innovative and dynamic work environment. Flexible working time and home-office. Flat hierarchies and fast decision making. Opportunity to grow with us and to unlock your potential. International, diverse team. Working alongside experienced leaders An amazing work culture What AmerisourceBergen offers We offer competitive total rewards compensation. Our commitment to our associates includes benefit programs that are comprehensive, diverse and designed to meet the various needs across our associate population. Throughout our global footprint and various business units, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through associate contributions. Specific benefit offerings may vary by location, position and/or business unit. Schedule Full time Affiliated Companies Affiliated Companies: World Courier Management Ltd. Equal Employment Opportunity AmerisourceBergen is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.