Technia

TECHNIA UK are looking for a Search Engine Marketing Specialist (SEM) to join our team. You will join us on a full-time , permanent basis and in return you will receive a competitive salary. The role will be part of our global marketing team, supporting all of our regions, rather than just the UK & US division. Location: Remote (UK) Hours: Monday Thursday: 8am-5pm / Friday: 8am-4pm Who are we and why should you join us? TECHNIA UK is a close-knit team, proudly part of a wide-reaching global organization. We are a SME with bigger turnover & multiple transactions. We are a PLM specialist, and we partner with Dassault Systemes to deliver expert engineering services to clients. At the heart of everything we do are our TECHNIA Values: Go Explore, Keep Learning, Build Trust, Work Together and we are looking for a Search Engine Marketing Specialist for UK & US division who believes that these values make us stronger and embrace them as their own. The Search Engine Marketing Specialist role: We recognise that digital marketing is key to building TECHNIA s future growth. Therefore, we re looking for a Search Engine Marketing Specialist with a mixture of analytical and creative skills. In this role, the SEM specialist will work closely with the Head of Growth Marketing to drive targeted traffic to our websites using digital marketing tactics including social media, organic, and paid search marketing campaigns. Key Responsibilities our Search Engine Marketing Specialist will undertake: Keyword research: Conduct thorough keyword research to identify relevant search terms and phrases that potential customers are using to find products, services, or information related to our website's offerings. Work with the Head of Growth to develop a keyword strategy outlining the best approach for targeting specific keywords (e.g. paid vs organic) Link-building: Increase the visibility of the business by developing and executing strategies to acquire backlinks to the website Copywriting: Draft compelling and relevant copy for ads and supporting landing pages to attract attention, convey key messages, and encourage users to click Campaign setup and management: Implement and manage paid search campaigns, including PPC (pay-per-click) and social media ads that drive targeted traffic and conversions. Manage campaign expenses, estimating monthly costs in order to stay on budget Ad testing and optimization: Continuously test and refine campaigns to improve performance and deliver maximum ROI Social media strategy: Develop and implement a strategy for social media platforms to promote our products and services, focusing primarily on LinkedIn and YouTube. Set clear and realistic goals, develop a plan for increasing and engaging followers, and work with local marketing teams to achieve this Performance analysis and reporting: Track KPIs (key performance indicators) across all tactics, and provide regular reports and insights on campaign performance, trends, and areas for improvement Who do we think would suit this role? Experience, skills and knowledge we are looking for in our Search Engine Marketing Specialist: PPC: Designing, building, implementing and managing successful and profitable digital ad campaigns using tools such as LinkedIn Campaign Manager, Matomo, GA4 (Google Analytics), Google Tag Manager, and Google Trends CRO: Performing controlled tests and experimenting with ad copy, content assets, and landing pages to improve conversions over time Data analytics: Measuring campaign performance, analyze, and report on the results Content creation: Creating web content such as articles, whitepapers, and other content to support paid search strategies Copywriting: Writing compelling ad copy, landing page content, and engaging calls-to-action Graphics: Following brand guidelines and working within existing social media design templates for appropriate use in digital assets A minimum of 1-3 years professional experience working a b2b setting If you think this role is for you and you have what it takes to be successful as our Search Engine Marketing Specialist , then click apply today - we would like to hear from you!

TECHNIA UK are looking for a Digital Campaigns Lead to join our team. You will join us on a full-time, permanent basis and in return you will receive a competitive salary . This is a Hybrid role is based in Milton Keynes. Who are we and why should you join us? TECHNIA UK is a close-knit team, proudly part of a wide-reaching global organization. We are a SME with bigger turnover & multiple transactions. We are a PLM specialist, and we partner with Dassault Systemes to deliver expert engineering services to clients. At the heart of everything we do are our TECHNIA Values: Go Explore, Keep Learning, Build Trust, Work Together and we are looking for a Digital Campaigns Lead for UK & US division who believes that these values make us stronger and embrace them as their own. The Digital Campaigns Lead role: As our Digital Campaigns Lead, you will be responsible for creating and executing campaigns to drive and improve awareness of TECHNIA and to generate high-quality leads. This role focuses on driving awareness, engagement, and lead conversions through digital channels and automation campaigns. Key Responsibilities our Digital Campaigns Lead will undertake: Campaign Strategy & Execution Develop and manage multi-channel demand generation campaigns (email, SEM, paid media etc) to drive leads and nurture prospects. Create customer-focused campaigns targeting specific industries or segments, addressing their challenges and needs with tailored messaging and content. Collaborate with internal teams (sales, technical, and wider group) to align campaigns with business objectives and customer journeys. Performance Tracking & Optimisation Monitor and analyse campaign performance Leverage insights to refine future campaigns, ensuring continual improvement in engagement, lead quality, and conversion rates. Manage budgets for campaigns, ensuring effective use of resources and ROI. Paid Media and Social Media Campaign Management Develop and execute targeted paid media campaigns, focusing on platforms like LinkedIn to amplify demand generation efforts. Create and manage paid advertising campaigns, such as Sponsored Content, InMail, and Display Ads, ensuring they align with TECHNIA s strategic objectives and deliver measurable ROI. Monitor and optimise TECHNIA s paid social media presence across platforms, maintaining consistent brand voice and messaging. Analyse paid campaign performance metrics, such as impressions, click-through rates, and conversions, to refine strategies and maximise effectiveness. Stay updated on paid media trends, tools, and best practices, particularly in LinkedIn advertising, to ensure campaigns remain innovative and competitive. Who do we think would suit this role? Experience, skills and knowledge we are looking for in our Digital Campaigns Lead: Proven experience in demand generation, paid media campaigns, or B2B campaign management. Strong project management skills to coordinate multiple campaigns and events simultaneously. Experience using marketing automation platforms (ideally HubSpot), CRM tools (ideally Salesforce), and analytics tools (Google Analytics, Matomo etc). Excellent communication and collaboration skills to work effectively with internal teams and external partners. Creative thinker who can design campaigns that resonate with prospects and customers. If you think this role is for you and you have what it takes to be successful as our Digital Campaigns Lead , then click apply today - we would like to hear from you!