Price Ferguson Ltd

A Financial Planning Role Focused on Advice, Not Sales Targets An established and highly respected independent financial planning firm is seeking an experienced Financial Adviser to join its growing team in Guildford. The business has built its reputation on doing the right thing for clients, placing long-term relationships, integrity and quality advice at the heart of everything it does. Unlike many advisory firms, advisers are not driven by aggressive sales targets, but there is an expectation that the adviser has the necessary soft skills to convert leads and nurture new and existing client relationships. This is an outstanding opportunity for an adviser who enjoys providing holistic financial planning and wants the security of an existing client bank alongside a steady stream of quality new opportunities. The Opportunity From day one, you will inherit approximately 50 established clients from our existing advisers. This provides an immediate platform to build meaningful relationships and generate ongoing revenue. Alongside the existing client portfolio, the firm consistently generates an average of 2-3 client introductions per week through marketing and lead generation. These prospective clients have already engaged with the business and are seeking professional financial advice. Supported by a dedicated administration and paraplanning team, you will have the resources needed to provide an exceptional client experience and concentrate on what you do best, helping clients achieve their financial goals. Key Responsibilities Deliver holistic, independent financial planning tailored to individual client needs. Manage and develop an inherited portfolio of approximately 50 clients with an AUM of approximately £15 million AUM. Conduct client meetings and ongoing review appointments. Build strong long-term relationships with both existing and newly introduced clients. Gather and analyse client information to understand objectives and financial planning requirements. Research suitable financial planning solutions and prepare clear recommendations. Produce accurate and compliant documentation supporting all advice provided. Deliver agreed service levels in a professional and timely manner. Maintain Competent Adviser Status and meet all regulatory requirements. Remain up to date with technical developments, legislation and FCA regulations. Follow internal compliance, training and competence procedures at all times. Complete ongoing CPD and continually enhance professional knowledge. Skills & Experience Required Level 4 Diploma qualified and holding Competent Adviser Status. Proven experience as a Financial Adviser, Wealth Manager or Independent Financial Adviser. Strong understanding of FCA regulations and compliance requirements. Excellent relationship-building and client management skills. Ability to explain complex financial concepts in clear, straightforward language. Strong analytical and report-writing abilities. Professional, ethical and client-focused approach. Excellent organisational and time management skills. What Makes This Opportunity Different? Existing client portfolio from day one. Approximately £15 million AUM to manage immediately. Consistent flow of 2-3 pre-qualified client introductions every week. Full administration and paraplanning support. No culture of aggressive sales targets. Established and loyal client base. Professional, ethical and client-centric environment. Long-term career opportunity within a growing and successful financial planning business. This role would suit an adviser who is passionate about delivering outstanding client outcomes and wants to join a business where relationships, professionalism and high-quality advice are valued above sales activity.