Silverstone Circuits Limited

Head of Marketing Application Deadline: 21 February 2025 Department: Marketing Employment Type: Permanent - Full Time Location: Silverstone Reporting To: Marketing Director Description Are you ready to lead the charge in marketing innovation for one of the most iconic sporting venues in the world? Silverstone, the home of British motorsport, is looking for an inspiring, strategic and results-driven Head of Marketing to elevate its brand and drive success across a diverse portfolio of offerings. Reporting directly to the Marketing Director, this role is your chance to take the helm of day-to-day marketing operations, delivering world-class campaigns, events, and initiatives aligned with Silverstone's ambitious strategic goals. You'll lead a talented team to push boundaries, enhance brand equity, increase engagement, grow revenue, and maintain Silverstone's position as a global leader in motorsport and leisure. If you thrive on challenges, love creating unforgettable experiences, and want to work where motorsport magic happens, this is your dream role. Key Opportunities Unparalleled Events Be at the forefront of promoting some of the most thrilling events in the world, including the legendary Formula 1 British Grand Prix, which attracts over 480,000 fans across four electrifying days. Oversee a calendar packed with over 40 high-octane racing events and showcase Silverstone as the beating heart of motorsport excitement. Year-Round Leisure Experiences Take charge of marketing Silverstone's incredible 52-week leisure offering including driving on the famous circuit, behind-the-scenes tours, karting, race simulators, and retail experiences. Your vision will ensure Silverstone is a year-round leisure destination and that every visitor leaves with memories to treasure. A World-Class Business Destination Leverage Silverstone's unique dual offering as a versatile conference and exhibition venue combined with the iconic backdrop of a Formula 1 circuit. Help businesses create exceptional events and bring their ideas to life in one of the UK's most extraordinary settings. Premium Trackside Accommodation Showcase exceptional hospitality options, Escapade Silverstone residences, restaurant & bar, and our luxury glamping site accommodating up to 350 tents during major events. Create compelling campaigns that attract guests to these standout accommodations. Key Responsibilities Marketing Expertise Execute the marketing strategy developed by the Marketing Director, transforming high-level plans into impactful campaigns and initiatives to drive audience growth, fan engagement, and revenues across Silverstone's full range of offering. Oversee the operational rollout of all marketing campaigns - both B2B and B2C - from strategy to delivery for marquee events such as the British Grand Prix, MotoGP and Silverstone Festival, as well as corporate experiences, ensuring every campaign meets timelines, budgets, and performance targets. Own Silverstone's audience strategy from research and insight through to fan journeys, ensuring a seamless experience across all touchpoints. Stay ahead of industry trends, identifying new and innovative marketing solutions, using internal and external insight. Continually analyse performance metrics and produce regular reports with actionable insights to inform data-driven decisions and optimise marketing strategies. Support the Partnerships team to ensure that requirements and assets are delivered, and Partner goals and objectives are met. Brand Development and delivery of a comprehensive brand marketing strategy to strengthen the identity of the Silverstone brand and set the vision for growth across key markets. Act as the brand guardian, working closely and collaboratively with all departments to ensure that any content distributed is of high quality and consistent. Continually review and refine the value proposition of each product offering at Silverstone, ensuring alignment with market trends and customer needs. Build and manage media relationships to generate positive press coverage and strengthen Silverstone's brand reputation. Leadership/Stakeholder Management Collaborate with internal stakeholders to create standout marketing campaigns, driving attendance, engagement, and revenue across product verticals, ensuring effective and efficient management. Create a culture of innovation within the team, thinking differently to push boundaries and set industry standards. Motivate, mentor, and inspire a high-performing team, setting clear objectives, offering development opportunities, and empowering team members. Build and nurture strong relationships with external stakeholders, such as event partners, to amplify Silverstone's success. Manage a portfolio of agencies to support the internal Silverstone team and ensure the delivery of marketing campaigns, as well as enhancing relationships with key media organisations (Meta, TiKTok, etc.). Finance Manage the marketing budget, ensuring efficient resource allocation to maximise ROI and align with Silverstone's broader objectives. Skills, Knowledge and Expertise Proven Experience and Expertise A track record of success in delivering operational marketing plans within sports, entertainment, or leisure industries that drive revenue. Demonstrable experience in executing impactful B2B and B2C campaigns across a wide range of products. Deep knowledge of event marketing, digital strategies, branding, and PR best practices. Dynamic Leadership Exceptional project management skills to juggle priorities and meet deadlines in a fast-paced environment. Strong communication and interpersonal skills to build relationships and influence stakeholders at all levels - both internal and external. An inspirational leader with excellent people management skills able to get the most out of a team and cultivate a results-driven approach. Forward thinking with a strong grasp of market trends, and the digital landscape, with a focus on leading an innovative marketing team. Data-Driven Decision-Making Proficiency in using analytics tools to measure performance, identify trends, and inform strategic decisions. Sharp attention to detail ensuring flawless execution of campaigns and events. Ability to understand and interpret data to draw conclusions and actionable insights. A commercially astute data-driven decision maker able to balance broad business considerations alongside the perspective of the marketing function. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field preferred. An MBA or advanced degree is a bonus.