Mediahuis

Digital Insights Analyst Location: Belfast Type: Full time; Permanent; Hybrid. Who We Are We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices. Role Purpose As a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands such as Independent.ie, Belfasttelegraph.co.uk & Collaborating with commercial, product and operations teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential. Key Responsibilities Audience Development & Segmentation Utilise tools such as GA4, BigQuery, Data Management Platforms, and Power BI / Google Data Studio to segment and analyse digital audiences. Develop and maintain privacy-safe audience segments (behavioural, contextual, and first-party data), including modelled/lookalike audiences to scale reach. Maintain a consistent audience taxonomy (IAB-aligned contextual categories, brand suitability, and core behavioural definitions) and keep it updated as products evolve. Work with Ad Ops to ensure audience segments are correctly implemented in GAM (key-values, targeting) and documented for Sales use. Campaign Support & Optimisation Collaborate with commercial teams to provide pre-sales insights (audience reach/forecasting and TGI insights) and post-campaign performance analysis. Identify trends and actionable insights to optimise campaign outcomes (targeting, placement, creative learnings) and refine audience strategy and products. Data Analysis & Reporting Design and maintain dashboards that provide stakeholders with up-to-date audience insights, delivery health, and campaign performance metrics. Monitor key business KPIs, ensuring data accuracy and timely reporting; build basic anomaly flags/alerts for pacing, audience depletion, and data quality issues. Strategic Collaboration Act as a data advisor to senior stakeholders, helping to shape digital audience strategy, measurement approach, and new revenue initiatives. Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learning. Continuous Improvement Drive process enhancements in data collection, analysis, and reporting to improve operational efficiency. Stay updated on digital advertising trends and platform changes (privacy regulation, consent, signal loss, identity) to maintain a competitive edge. Experience & Skills Required Essential Experience Minimum 2 years of experience in digital insights, analytics, or a similar field. Proven expertise in audience segmentation and campaign optimisation. Experience working across multiple projects in a dynamic, fast-paced environment. Technical Skills Advanced Microsoft Excel skills; comfortable working with large datasets and joining signals across platforms. Strong understanding of the digital media and ad-tech landscape (GAM fundamentals, programmatic concepts, audience/identity, measurement). Interpersonal Skills Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders. Team player with a collaborative and flexible approach to work. Strong attention to detail and a logical, data-driven mindset. Qualifications A degree in Business, IT, Digital Marketing, Data Analytics, or a related field. This role offers the opportunity to shape the future of digital advertising in publishing, working with cutting-edge tools and data to deliver measurable results for advertisers. Benefits Hybrid Working arrangements Competitive Salary Pension contribution after 6 months 25 Days holidays Access to learning and development programmes Free employee assistance programme EQUALITY, DIVERSITY & INCLUSION Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.

Digital Insights Analyst Location: Belfast Type: Full time; Permanent; Hybrid. Who We Are We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices. Role Purpose As a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands such as Independent.ie, Belfasttelegraph.co.uk & Collaborating with commercial, product and operations teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential. Key Responsibilities Audience Development & Segmentation Utilise tools such as GA4, BigQuery, Data Management Platforms, and Power BI / Google Data Studio to segment and analyse digital audiences. Develop and maintain privacy-safe audience segments (behavioural, contextual, and first-party data), including modelled/lookalike audiences to scale reach. Maintain a consistent audience taxonomy (IAB-aligned contextual categories, brand suitability, and core behavioural definitions) and keep it updated as products evolve. Work with Ad Ops to ensure audience segments are correctly implemented in GAM (key-values, targeting) and documented for Sales use. Campaign Support & Optimisation Collaborate with commercial teams to provide pre-sales insights (audience reach/forecasting and TGI insights) and post-campaign performance analysis. Identify trends and actionable insights to optimise campaign outcomes (targeting, placement, creative learnings) and refine audience strategy and products. Data Analysis & Reporting Design and maintain dashboards that provide stakeholders with up-to-date audience insights, delivery health, and campaign performance metrics. Monitor key business KPIs, ensuring data accuracy and timely reporting; build basic anomaly flags/alerts for pacing, audience depletion, and data quality issues. Strategic Collaboration Act as a data advisor to senior stakeholders, helping to shape digital audience strategy, measurement approach, and new revenue initiatives. Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learning. Continuous Improvement Drive process enhancements in data collection, analysis, and reporting to improve operational efficiency. Stay updated on digital advertising trends and platform changes (privacy regulation, consent, signal loss, identity) to maintain a competitive edge. Experience & Skills Required Essential Experience Minimum 2 years of experience in digital insights, analytics, or a similar field. Proven expertise in audience segmentation and campaign optimisation. Experience working across multiple projects in a dynamic, fast-paced environment. Technical Skills Advanced Microsoft Excel skills; comfortable working with large datasets and joining signals across platforms. Strong understanding of the digital media and ad-tech landscape (GAM fundamentals, programmatic concepts, audience/identity, measurement). Interpersonal Skills Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders. Team player with a collaborative and flexible approach to work. Strong attention to detail and a logical, data-driven mindset. Qualifications A degree in Business, IT, Digital Marketing, Data Analytics, or a related field. This role offers the opportunity to shape the future of digital advertising in publishing, working with cutting-edge tools and data to deliver measurable results for advertisers. Benefits Hybrid Working arrangements Competitive Salary Pension contribution after 6 months 25 Days holidays Access to learning and development programmes Free employee assistance programme EQUALITY, DIVERSITY & INCLUSION Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.

Job Title: Insights and Performance Manager Department: Advertising Function: Data and Analytics Reporting to: Head of B2B Operations and Performance Location: Belfast Type: Full time; Permanent; Hybrid. Who We Are We are an International Media Group with a commanding presence in Belgium, the Netherlands, Ireland, Germany, and Luxembourg. As a publisher, we believe unconditionally in independent journalism and strong and relevant media that makes a positive contribution to people and society. With more than 30 news brands across 5 countries, we bring information to the world, provide clarity on the global agenda, and positively contribute to people and society. Our brands are at the heart of society: they inform, represent, and unify their readers. Our independent and outstanding journalism enables readers to form objective opinions on subjects which are important for themselves or society. This enables people to make informed decisions and balanced choices. Role Purpose As the Insights & Performance Manager, you will lead the development, delivery, and evolution of data driven insights that power commercial decision making across Mediahuis' premium news brands, including Independent.ie, Belfasttelegraph.co.uk and You will oversee advertising audience, digital insights and performance reporting, including display, audio, and video formats, ensuring stakeholders have clear, actionable intelligence that drives growth in digital advertising effectiveness. Working closely with ad operations, you will utilise platforms such as Google Ad Manager (GAM) to deliver accurate, timely performance data across all commercial channels. This role blends analytical expertise, commercial acumen, and leadership. You will manage and mentor a small team, champion best in class reporting practices, and collaborate closely with sales, operations and product teams to enhance performance across the B2B advertising business. Key Responsibilities Audience, Campaign & Revenue Performance Lead the analysis of digital audience behaviour, advertising performance, and revenue/yield trends to support strategic commercial decision making. Oversee the creation of advanced audience segments using behavioural, contextual, and demographic data to support targeting and campaign performance. Collaborate with commercial teams to identify performance drivers and optimisation opportunities that strengthen advertiser outcomes and support revenue growth Utilise Google Ad Manager (GAM) to manage and interrogate ad delivery data to help troubleshoot discrepancies, and support inventory and yield analysis across direct and programmatic channels. Enhance performance reporting for audio and video advertising campaigns. Insights, Reporting & Measurement Own the development and maintenance of dashboards and reporting suites across Power BI, Google Data Studio, BigQuery and other internal tools. Ensure reporting is accurate, timely, and aligned with business KPIs, enabling stakeholders to monitor performance effectively. Develop enhanced measurement frameworks, including attribution, test and learn approaches, and performance benchmarking. Translate complex data into clear narratives and recommendations for senior leadership. Commercial Strategy & Stakeholder Collaboration Act as a trusted advisor to senior commercial leaders, providing insight that shapes pricing, product, audience strategy, and revenue initiatives. Support the development of new advertising propositions through insight led analysis of market trends, advertiser needs, and audience behaviour. Team Leadership & Development Line manage, coach, and mentor team members, fostering a culture of curiosity, continuous improvement, and analytical excellence. Support capability development across the wider commercial team by sharing best practice in AI & data literacy, measurement, and performance analysis. Process, Innovation & Continuous Improvement Drive improvements in data quality, reporting workflows, and analytical processes to increase efficiency and reliability. Identify opportunities to automate manual reporting tasks and streamline operational performance. Stay informed on emerging technologies, AI and digital advertising trends, applying relevant innovations to enhance Mediahuis' commercial performance. Contribute to cross functional projects, applying strong organisational and project management skills. Experience & Skills Required Essential Experience Minimum 3-5 years' experience in digital insights, analytics, performance management, or a similar commercial data role. Proven experience delivering insights that influence commercial strategy and improve performance. Experience working in a fast-paced digital advertising, media, or publisher environment, ideally with exposure to ad operations, Google Ad Manager, and audio or video advertising. Strong experience in audience and customer segmentation, including behavioural, demographic, and contextual approaches. Demonstrable experience in stakeholder management, presenting insights, and influencing senior decision makers. Technical Skills Proficiency in Google Ad Manager (GAM), Power BI, Google Analytics, BigQuery, Data Studio, or other similar ad tech, BI, or analytics platforms. Advanced Excel skills and confidence working with large datasets. Strong understanding of digital advertising metrics, audience measurement, and campaign performance analysis across display, audio, and video formats, including programmatic trading environments. Experience with forecasting, modelling, or predictive analytics is advantageous. Interpersonal & Leadership Skills Excellent communication skills, with the ability to simplify complex data for non technical audiences. Experience coaching, mentoring, or managing team members. Collaborative mindset with the ability to work across commercial, product, and editorial teams. Strong attention to detail, critical thinking, and a proactive, solutions focused approach. Desirable Skills Experience in project management or leading cross functional initiatives. Knowledge of publishing industry challenges, audience trends, and the wider digital advertising landscape, including programmatic ecosystems, SSPs, and header bidding. Familiarity with audio and video ad delivery and associated reporting. Hands-on experience with Google Ad Manager or a Data Management Platform (DMP). Interest in AI, automation, and emerging analytics technologies. Qualifications A degree in Business, Data Analytics, Digital Marketing, IT, or a related field (or equivalent experience). Benefits Hybrid Working arrangements Competitive Salary Pension contribution after 6 months 25 Days holidays Access to learning and development programmes Free employee assistance programme EQUALITY, DIVERSITY & INCLUSION Mediahuis Ireland values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis Ireland is an equal opportunities employer.

Visuals Desk Assistant, Belfast Telegraph/Sunday Life Department: Editorial Reporting to: Visuals Editor Role Purpose The Visuals Desk Assistant will assist the Visuals Editor in the coordination of our visual journalism at the Belfast Telegraph and Sunday Life. At the core of this role is the capture of high-quality pictures, video and audio to assist reporters tell their stories and to independently tell breaking news stories. Reporting to the Visuals Editor and working in collaboration with editorial staff, you will be responsible for ensuring the Belfast Telegraph and Sunday Life have the best pictures and video online and in print. In the fast-changing news environment, you will support in developing new ways to cover photography and video, on the ground shooting video and images to assist all departments. You will also assist with planning and preparing for known upcoming events and the development of unique, exclusive photos/video and news packages. The role holder will assist in liaising with third-party agencies, contractors and contributors to ensure best value and quality of service, as well as collaborate with the wider Journalist Creators Team. Role Responsibilities (Overview) Assisting the Visuals Editor with the coordination and briefing of photographers and videographers as required Attending editorial conferences to develop ideas and editorial coverage Completing booking assignments to provide exclusive and breaking visuals for both print and online Attending breaking news incidents, features and sports events across Northern Ireland to gather video, pictures and audio for Mediahuis platforms File images and video from assignments in real-time to ensure Mediahuis platforms are first with news and sport. Assisting with development of the news list and photographic lists Working collaboratively with the Visuals Editor, Editor-in-Chief, Lead Journalist Creator, and desk editors to ensure the best photographic and video coverage in print and online Working closely with the audience team to prioritise and promote video content Creating and sourcing video from social platforms and relevant sources to be distributed across all relevant Mediahuis channels Carry out any other duties as reasonably requested by management Carry out your duties at all times in accordance with the Mediahuis Editorial Code of Practice and relevant professional and legal codes Experience & Qualifications (Minimum Experience & Essential Knowledge) At least one years' experience as a photographer or videographer - with picture & video editing experience Skilled in Adobe Photoshop, Premiere Pro and other relevant software Experience of working to strict deadlines Full driving licence Degree in photography, art, design, film, television or media studies (preferred but not essential) Candidates are encouraged to provide a picture or video portfolio link in their application Skills & Attributes Excellent news judgment coupled with visual flair Ability to maximise social media and other digital tools to source information and promote journalism Organised, flexible and adaptable Collaborative who likes working as part of a team A proactive, driven person, who communicates effectively, and generates new ideas The flexibility and adaptability to sustain performance, particularly under pressure to meet deadlines and changing priorities and circumstances For further information and to submit your application, click the apply icon.