UniHomes
Sheffield, Yorkshire
Senior CRM Marketing Manager Sheffield City Centre (office-based and hybrid) Salary: £55,000 - £65,000 UniHomes exists to make student living stress free. We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodation providers and students across the UK, combining technology, marketing and customer experience to make student living stress free. This is an exciting time to join UniHomes. As we launch our customer app, UniHomes+, and introduce new engagement channels such as WhatsApp and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come. As our app launches and channels such as WhatsApp and push notifications become part of everyday customer contact, we want people to hear from us, and reach us, wherever suits them. The Senior CRM Marketing Manager leads the delivery of that experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value. This is a hands-on management role that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud and establish in-app and push notifications as core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity. You'll also play a key role in shaping the future of our CRM capability. Where the role sits: Reporting to the Head of Marketing, you will sit within the Senior Marketing Management team and lead the CRM marketing function that delivers our outbound demand generation campaigns alongside our lifecycle programmes. Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well-established function with specialist expertise across the customer journey. You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student living. You will coach your team of two, raising both the technical bar and the quality of everything that goes out. Key responsibilities: The role spans the whole customer journey: generating demand and interest, converting that interest and building lasting customer relationships through the experience we provide. Demand generation and conversion In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience, message and timing. Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before they make an enquiry is consistent with everything that follows. Lifecycle, cohorts and multichannel journeys Be responsible for the delivery of the end-to-end customer lifecycle, building cohort-based journeys across app, email, SMS, push notifications and WhatsApp, with retention and reactivation as the headline measures. Establish in-app and push notifications as core channels as the app rolls out, including behavioural triggers, notification strategy, and a clear approach to contact frequency and timing that maintains engagement without overwhelming customers. Take segmentation and personalisation well beyond a first-name merge, ensuring each customer's experience reflects their preferences, where they are in their university journey and their relationship with UniHomes. Platform ownership Own Salesforce Marketing Cloud as a platform: data quality and structure, integrations with the app and wider stack, user access and ways of working, and the roadmap for how our CRM technology develops as we grow. Build and debug email and in-app templates directly, holding quality, accessibility and rendering standards across devices. Automation, testing and performance Use automation and AI tooling to take repetitive work off the team and scale personalisation. Run a genuine test-and-learn programme, and turn results into changes that stick. Report performance with a clear story for senior stakeholders, explaining what the numbers mean to people who do not work in CRM. Collaboration and leadership Work closely with the Senior B2C Marketing Manager so acquisition and lifecycle join up, and with the Customer Experience team so the full contact experience is coherent from a customer's point of view. Coach and develop the CRM team, raising the bar on technical craft, tone of voice and commercial thinking. Keep everything we send compliant with GDPR, DPA and messaging best practice, working with the relevant teams where needed. Skills and experience: We are looking for someone with real technical depth who can also tell a commercial story to a non-technical audience. Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder, Automation Studio, dynamic content, AMPscript and SQL. Proven multi-channel lifecycle CRM experience, with segmentation and personalisation that go well beyond a first-name merge. Experience planning and delivering outbound demand generation campaigns, and comfortable being accountable for enquiry volume and conversion as well as retention. A commercial mindset focused on conversion and retention, and comfortable being measured on outcomes rather than output. Strong data fluency, and the ability to explain what the numbers mean to people who do not work in CRM. Experience leading or mentoring others, and a genuine interest in developing people. Working HTML and CSS, enough to build and debug templates yourself. Experience automating workflows, including with AI tooling. A confident writer who can hold tone of voice and quality across everything that goes out. Solid working knowledge of GDPR, DPA and messaging best practice. App push notifications or in-app messaging experience is a real advantage. We are open on platform, as the transferable skill is triggering off customer behaviour. Nice to have: Experience in a subscription, membership, lettings or another customer-led business where retention is a key commercial measure. Design skills for email and in-app templates. What success
Senior CRM Marketing Manager Sheffield City Centre (office-based and hybrid) Salary: £55,000 - £65,000 UniHomes exists to make student living stress free. We are one of the UK's leading student accommodation platforms, helping students find and secure homes more easily. We work with letting agents, accommodation providers and students across the UK, combining technology, marketing and customer experience to make student living stress free. This is an exciting time to join UniHomes. As we launch our customer app, UniHomes+, and introduce new engagement channels such as WhatsApp and push notifications, we're building a modern CRM capability that will shape how students engage with our brands for years to come. As our app launches and channels such as WhatsApp and push notifications become part of everyday customer contact, we want people to hear from us, and reach us, wherever suits them. The Senior CRM Marketing Manager leads the delivery of that experience across the whole lifecycle: generating demand and interest, converting it, and building the joined-up, multichannel engagement that turns customers into repeat ones and strengthens customer lifetime value. This is a hands-on management role that blends technical execution with strategic thinking. You will set the technical standard in Salesforce Marketing Cloud and establish in-app and push notifications as core channels as the app rolls out. Demand, conversion and retention are your headline measures, so you will be judged on outcomes rather than volume of activity. You'll also play a key role in shaping the future of our CRM capability. Where the role sits: Reporting to the Head of Marketing, you will sit within the Senior Marketing Management team and lead the CRM marketing function that delivers our outbound demand generation campaigns alongside our lifecycle programmes. Our Marketing team is currently 19 people strong, giving you the opportunity to work as part of a well-established function with specialist expertise across the customer journey. You will work closely with the Senior B2C Marketing Manager to ensure the experience customers receive during acquisition flows seamlessly into the lifecycle journey and reflects our promise of stress-free student living. You will coach your team of two, raising both the technical bar and the quality of everything that goes out. Key responsibilities: The role spans the whole customer journey: generating demand and interest, converting that interest and building lasting customer relationships through the experience we provide. Demand generation and conversion In collaboration with the Senior B2C Marketing Manager, you will plan and deliver outbound demand generation campaigns that create interest and fill the funnel, working hand in hand on audience, message and timing. Treat acquisition and lifecycle as one continuous journey, so what a customer experiences before they make an enquiry is consistent with everything that follows. Lifecycle, cohorts and multichannel journeys Be responsible for the delivery of the end-to-end customer lifecycle, building cohort-based journeys across app, email, SMS, push notifications and WhatsApp, with retention and reactivation as the headline measures. Establish in-app and push notifications as core channels as the app rolls out, including behavioural triggers, notification strategy, and a clear approach to contact frequency and timing that maintains engagement without overwhelming customers. Take segmentation and personalisation well beyond a first-name merge, ensuring each customer's experience reflects their preferences, where they are in their university journey and their relationship with UniHomes. Platform ownership Own Salesforce Marketing Cloud as a platform: data quality and structure, integrations with the app and wider stack, user access and ways of working, and the roadmap for how our CRM technology develops as we grow. Build and debug email and in-app templates directly, holding quality, accessibility and rendering standards across devices. Automation, testing and performance Use automation and AI tooling to take repetitive work off the team and scale personalisation. Run a genuine test-and-learn programme, and turn results into changes that stick. Report performance with a clear story for senior stakeholders, explaining what the numbers mean to people who do not work in CRM. Collaboration and leadership Work closely with the Senior B2C Marketing Manager so acquisition and lifecycle join up, and with the Customer Experience team so the full contact experience is coherent from a customer's point of view. Coach and develop the CRM team, raising the bar on technical craft, tone of voice and commercial thinking. Keep everything we send compliant with GDPR, DPA and messaging best practice, working with the relevant teams where needed. Skills and experience: We are looking for someone with real technical depth who can also tell a commercial story to a non-technical audience. Strong hands-on Salesforce Marketing Cloud experience with genuine technical depth: Journey Builder, Automation Studio, dynamic content, AMPscript and SQL. Proven multi-channel lifecycle CRM experience, with segmentation and personalisation that go well beyond a first-name merge. Experience planning and delivering outbound demand generation campaigns, and comfortable being accountable for enquiry volume and conversion as well as retention. A commercial mindset focused on conversion and retention, and comfortable being measured on outcomes rather than output. Strong data fluency, and the ability to explain what the numbers mean to people who do not work in CRM. Experience leading or mentoring others, and a genuine interest in developing people. Working HTML and CSS, enough to build and debug templates yourself. Experience automating workflows, including with AI tooling. A confident writer who can hold tone of voice and quality across everything that goes out. Solid working knowledge of GDPR, DPA and messaging best practice. App push notifications or in-app messaging experience is a real advantage. We are open on platform, as the transferable skill is triggering off customer behaviour. Nice to have: Experience in a subscription, membership, lettings or another customer-led business where retention is a key commercial measure. Design skills for email and in-app templates. What success
EY UK
City, Birmingham
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Manager, M&A Analytics - EY-Parthenon, Birmingham At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity At EY-Parthenon, our unique combination of transformative strategy, transactions, tax and corporate finance delivers real-world value - solutions that work in practice, not just on paper. Benefiting from EY's full spectrum of services, we've reimagined strategic consulting to work in a world of increasing complexity. With deep functional and sector expertise, paired with innovative AI-powered technology and an investor mindset, we partner with CEOs, boards, private equity and governments every step of the way. EY-Parthenon's Transaction Analytics team helps clients use data to make better decisions at critical moments in the deal lifecycle. We work with private equity investors, corporates, management teams and other advisers on buy-side, sell-side, vendor assistance and exit readiness engagements. Our work sits at the intersection of M&A, financial due diligence, commercial insight and advanced analytics. We turn complex financial, operational and commercial datasets into clear, robust analysis that supports the equity story, helps answer bidder and investor questions, and gives clients greater confidence in transaction decisions. This is an opportunity to join our growing Birmingham Transaction Analytics team and help build a regional platform within one of the UK's leading deal analytics practices. Our core work is delivered during the exciting and high-speed phases of an M&A process. We use data and analytics to assess a target company's financial performance, business projections and key value drivers, identifying opportunities, risks, sensitivities and potential mitigations that can influence transaction outcomes. The Transaction Analytics team works closely with Financial Due Diligence, Corporate Finance, Strategy, Tax and sector specialists to provide deeper insights, challenge value drivers and bring innovative digital capabilities to live deal situations. Our work includes building reconciled data cubes, dynamic databooks and dashboards that support vendor due diligence, commercial due diligence, information memoranda, management presentations and bidder Q&A. Companies are collecting more data than ever before across finance, ERP, CRM, billing, operational and external sources. Our challenge is to use analytics at pace to identify and explain trends that may otherwise remain hidden - and to convert those insights into a clear transaction narrative. Your key responsibilities As a Manager in the Transaction Analytics team, you will own the day-to-day delivery of analytics workstreams on live M&A engagements. You will translate transaction hypotheses into practical analysis plans, manage junior team members, review analytical outputs, and work directly with clients and EY deal teams to ensure findings are robust, clearly documented and commercially relevant. Lead day-to-day delivery of Transaction Analytics workstreams across buy-side, sell-side, vendor assistance and exit readiness engagements. Translate deal questions and value hypotheses into practical analytics workplans, prioritising analysis based on materiality, timeline and client need. Manage Executives and Analysts, providing coaching, review and quality control across data preparation, modelling, dashboards and databooks. Lead client discussions on data availability, data quality, analytical approach and emerging findings. Build and review reconciled data cubes, dynamic databooks and dashboards that support due diligence, equity-story development and bidder Q&A. Coordinate with Financial Due Diligence, Corporate Finance, Strategy, Tax and sector teams to ensure joined-up insights across workstreams. Review analysis of revenue, margin, customer, cohort, pricing, retention, site or project-level performance and ensure outputs are clearly linked to the transaction narrative. Ensure analytical outputs are accurate, clearly documented, repeatable and capable of supporting client, investor and bidder questions. Contribute to development of reusable tools, templates, sector-specific approaches and Birmingham team capability. Skills and attributes for success Strong commercial thinking and ability to understand the financial and operational drivers of a business. Ability to analyse businesses at pace and identify where to focus effort in a live transaction environment. Ability to gather, verify and assess information to formulate robust views and factual conclusions. Experience planning, preparing and reviewing deliverables including visualisations, written reports, presentations and client discussion materials. Strong attention to detail with a logical, structured and methodical approach. Strong team management, coaching and communication skills. Ability to communicate complex analytical findings to technical and non-technical stakeholders. Confidence working across service lines and building effective relationships at different levels. To qualify for the role, you must have Commercial experience and/or relevant industry, analytics, finance or transaction experience. Experience managing analytical workstreams or projects, including reviewing outputs from junior team members. Understanding of data manipulation, integration and visualisation tools such as Excel, Alteryx, Power BI, Tableau, SQL or Python. A passion for providing high quality service to clients. Ability to manage competing priorities and deliver high quality outputs under transaction timelines. Ideally, you'll also have Experience working in a transaction, financial due diligence, corporate finance, strategy, consulting or professional services environment. ACA, ACCA, CIMA or equivalent qualification. Experience leading client-facing discussions or presenting analytical findings to senior stakeholders. Experience using SQL, Python, R, VBA or other analytical languages. Experience developing dashboards, databooks, reconciled data models or analytical outputs that support commercial or transaction decisions. What we look for We are looking for people who can combine analytical capability with commercial judgement. You will be comfortable leading teams, asking the right questions, challenging analysis, and converting complex data into clear insight that influences transaction decisions. What we offer We will fuel your ambition and potential with future-focused skills development that equips you with state-of-the-art methodologies and technology-enabled solutions. With more than 25,000 people in 150 countries, you will join an inclusive and empowering culture that values your uniqueness, prioritises your wellbeing, and immerses you in the diverse thinking and cross-cultural experiences necessary to help deliver impact to clients across the globe and to help build a better working world. Learn more about careers at EY-Parthenon. Are you ready to shape your future with confidence? Apply today. To help create the best experience during the recruitment process, please describe any disability-related adjustments or accommodations you may need. EY Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fuelled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Manager, M&A Analytics - EY-Parthenon, Birmingham At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. The opportunity At EY-Parthenon, our unique combination of transformative strategy, transactions, tax and corporate finance delivers real-world value - solutions that work in practice, not just on paper. Benefiting from EY's full spectrum of services, we've reimagined strategic consulting to work in a world of increasing complexity. With deep functional and sector expertise, paired with innovative AI-powered technology and an investor mindset, we partner with CEOs, boards, private equity and governments every step of the way. EY-Parthenon's Transaction Analytics team helps clients use data to make better decisions at critical moments in the deal lifecycle. We work with private equity investors, corporates, management teams and other advisers on buy-side, sell-side, vendor assistance and exit readiness engagements. Our work sits at the intersection of M&A, financial due diligence, commercial insight and advanced analytics. We turn complex financial, operational and commercial datasets into clear, robust analysis that supports the equity story, helps answer bidder and investor questions, and gives clients greater confidence in transaction decisions. This is an opportunity to join our growing Birmingham Transaction Analytics team and help build a regional platform within one of the UK's leading deal analytics practices. Our core work is delivered during the exciting and high-speed phases of an M&A process. We use data and analytics to assess a target company's financial performance, business projections and key value drivers, identifying opportunities, risks, sensitivities and potential mitigations that can influence transaction outcomes. The Transaction Analytics team works closely with Financial Due Diligence, Corporate Finance, Strategy, Tax and sector specialists to provide deeper insights, challenge value drivers and bring innovative digital capabilities to live deal situations. Our work includes building reconciled data cubes, dynamic databooks and dashboards that support vendor due diligence, commercial due diligence, information memoranda, management presentations and bidder Q&A. Companies are collecting more data than ever before across finance, ERP, CRM, billing, operational and external sources. Our challenge is to use analytics at pace to identify and explain trends that may otherwise remain hidden - and to convert those insights into a clear transaction narrative. Your key responsibilities As a Manager in the Transaction Analytics team, you will own the day-to-day delivery of analytics workstreams on live M&A engagements. You will translate transaction hypotheses into practical analysis plans, manage junior team members, review analytical outputs, and work directly with clients and EY deal teams to ensure findings are robust, clearly documented and commercially relevant. Lead day-to-day delivery of Transaction Analytics workstreams across buy-side, sell-side, vendor assistance and exit readiness engagements. Translate deal questions and value hypotheses into practical analytics workplans, prioritising analysis based on materiality, timeline and client need. Manage Executives and Analysts, providing coaching, review and quality control across data preparation, modelling, dashboards and databooks. Lead client discussions on data availability, data quality, analytical approach and emerging findings. Build and review reconciled data cubes, dynamic databooks and dashboards that support due diligence, equity-story development and bidder Q&A. Coordinate with Financial Due Diligence, Corporate Finance, Strategy, Tax and sector teams to ensure joined-up insights across workstreams. Review analysis of revenue, margin, customer, cohort, pricing, retention, site or project-level performance and ensure outputs are clearly linked to the transaction narrative. Ensure analytical outputs are accurate, clearly documented, repeatable and capable of supporting client, investor and bidder questions. Contribute to development of reusable tools, templates, sector-specific approaches and Birmingham team capability. Skills and attributes for success Strong commercial thinking and ability to understand the financial and operational drivers of a business. Ability to analyse businesses at pace and identify where to focus effort in a live transaction environment. Ability to gather, verify and assess information to formulate robust views and factual conclusions. Experience planning, preparing and reviewing deliverables including visualisations, written reports, presentations and client discussion materials. Strong attention to detail with a logical, structured and methodical approach. Strong team management, coaching and communication skills. Ability to communicate complex analytical findings to technical and non-technical stakeholders. Confidence working across service lines and building effective relationships at different levels. To qualify for the role, you must have Commercial experience and/or relevant industry, analytics, finance or transaction experience. Experience managing analytical workstreams or projects, including reviewing outputs from junior team members. Understanding of data manipulation, integration and visualisation tools such as Excel, Alteryx, Power BI, Tableau, SQL or Python. A passion for providing high quality service to clients. Ability to manage competing priorities and deliver high quality outputs under transaction timelines. Ideally, you'll also have Experience working in a transaction, financial due diligence, corporate finance, strategy, consulting or professional services environment. ACA, ACCA, CIMA or equivalent qualification. Experience leading client-facing discussions or presenting analytical findings to senior stakeholders. Experience using SQL, Python, R, VBA or other analytical languages. Experience developing dashboards, databooks, reconciled data models or analytical outputs that support commercial or transaction decisions. What we look for We are looking for people who can combine analytical capability with commercial judgement. You will be comfortable leading teams, asking the right questions, challenging analysis, and converting complex data into clear insight that influences transaction decisions. What we offer We will fuel your ambition and potential with future-focused skills development that equips you with state-of-the-art methodologies and technology-enabled solutions. With more than 25,000 people in 150 countries, you will join an inclusive and empowering culture that values your uniqueness, prioritises your wellbeing, and immerses you in the diverse thinking and cross-cultural experiences necessary to help deliver impact to clients across the globe and to help build a better working world. Learn more about careers at EY-Parthenon. Are you ready to shape your future with confidence? Apply today. To help create the best experience during the recruitment process, please describe any disability-related adjustments or accommodations you may need. EY Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fuelled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories. EY Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
