Senior Tracking Implementation Analyst

  • BBC
  • City, Newcastle Upon Tyne
  • Feb 01, 2024
Full time I.T. & Communications

Job Description

Package Description

Band: D
Contract type: continuing
Location: Newcastle (Hybrid)

Due to the hybrid nature of the teams, we require the successful candidate to work from the office one / two days per week

Our comprehensive benefits package includes:
  • An employer pension contribution of up to 10%
  • 26 days' annual leave (based on full time hours) + bank holidays and the option to buy/sell additional days
  • Contributory lifestyle benefit options including discounts at hundreds of retailers, cycle to work scheme, discounted gym memberships and healthcare schemes
  • Employee assistance and well-being programmes
  • Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring
  • An inclusive and diverse environment with opportunities to join staff networks including: Women's Network, National Disability Networks and many more
Family friendly flexible working arrangements, such as hybrid working, job sharing, flexi-time and compressed hours can be requested.

We welcome candidates from all backgrounds and especially welcome individuals from underrepresented groups.

If you require any reasonable adjustments during any part of the application process, please get in touch so we can support you.

Job Purpose

Are you excited about how to capture data to turn into actionable insights?

Do you want the job satisfaction of knowing what you do improves the lives of millions of people across the UK?

As a Senior Data Tracking Implementation Analyst at the BBC, you will play a pivotal role in helping us collect the data we need to make data informed decisions. You will be working alongside our product managers and product analysts to understand what metrics and KPIs needs to be tracked, and then translate them into the right data structures and schemas. You will also work with our engineering teams to help them tag the events/properties correctly. You will also be working with our data governance colleagues to update our data dictionary with the right business information.

By owning the tracking implementation plan and roadmap for your set of products and features, you'll be helping us to have high quality data to make decisions for the future.

Within the Product team you will be focused on making sure we have the implementation to ensure we are collecting the data we need to inform the decisions we want to make. This role will not purely be focused on implementation, nor be the only one working on that, but is there to give greater focus on this very important area.

Meet the Product Data Team

We are Product Data team, sitting inside the BBC's digital and online products area called Product Group. Our digital products include some of the UK's most popular online services such as BBC iPlayer, BBC Sounds, BBC News and BBC Bitesize.

Our Product data team comprises of data analysts, data scientists, analytics developers and data managers. In the last 18 months we have grown our team substantially, and we are looking to grow our tracking implementation team next.

Key Responsibilities and Accountabilities

You will :
  • Create, own and maintain a data tracking plan for the products and features in your area by collaborating with key stakeholders in product areas on roadmap alignment
  • Lead and drive the definition of tracking event schemas; conforming to a coherent event taxonomy and naming standards and conventions
  • Transform business requirements to technical event specifications developed with other members of the Product Management and Analytics teams
  • Own acceptance criteria, definition of done and troubleshooting of analytics related issues and provide QA sign off for tech implementation alongside product engineering teams
  • Communicate the importance of data tracking to a range of audiences
  • Implement data quality checks to ensure high quality for the data collected and work with Data Governance teams to ensure we adhere to BBC wide processes and standards
  • Provide subject matter expertise concerning the solution roadmap for tracking across the business
  • Input into the strategic direction of our data tracking tools and schema evolution
Are you the right candidate?

We are looking for someone with the following skills and experience. Please do not think you have to tick all boxes, you will be working in a supportive and collaborative team, where we aim to put everyone in the condition to contribute at their best and feel that their work is useful and valued. Besides, you will find great development and learning opportunities to support your professional growth. We value diversity and are committed to be truly inclusive and a place where everyone belongs.:

Technical skills
  • Previous experience implementing data tracking or tagging in websites, web applications and/or mobile applications
  • Previous experience of creating and implementing tracking plans
  • Previous experience of translating business requirements into technical/data requirements
  • Experience of using analytics tools (e.g., Google Analytics, Adobe analytics, ATI Piano, Mixpanel) or tagging tools (e.g., Google Tag Manager)
  • Strong understanding of data tracking and tagging best practices
  • Some experience of using SQL, HTML and Javascript
  • Experience of working with data quality tools or writing data quality test is a bonus
Teamwork and stakeholder management
  • Ability to listen to others' ideas and build on them
  • Ability to clearly communicate to both technical and non-technical audiences.
  • Ability to collaborate effectively, working alongside other team members towards the team's goals, and enabling others to succeed, where possible.
  • Ability to prioritise. A structured approach and ability to bring other on the journey.
  • Strong attention to detail
About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.