BBC Creative U - 12 week masterclass
- BBC
- Feb 01, 2024
Contractor
Advert / Media / Entertainment
Job Description
BBC Creative U - Masterclass (ONLINE)
Hey U!
We have an exciting opportunity for individuals looking to take their first step into the advertising industry. This is an unpaid masterclass for 12 weeks.
Introducing BBC Creative U, a 12-week ONLINE masterclass from the BBC's in-house agency, BBC Creative. The course is aimed at improving the diversity of talent entering the advertising industry and inspiring the next generation of advertising creatives.
Classes run every Tuesday from 4-6 pm, starting the 16th April 2024. The programme is free of charge and open to Black, Asian and Ethnic Minority backgrounds, aged 18 and over. The program equips you with essential skills and connects you with industry pros, to start a career in advertising.
Over the 12 weeks, experts from the BBC and beyond will conduct masterclasses in the core aspects of advertising, including idea generation, strategy, copywriting, and art direction. Plus, each student gets a dedicated mentor to support them during the program.
What will you gain from the 12 weeks?
Application
As part of the application process you MUST answer 3 of the 5 questions below and email it to the BBC U team before 16th February 2024. The email address is please clearly state your name in the subject line.
We will also be checking against eligibility before we consider your application so please make sure that all questions are correct before you submit your application.
Answer 3 out of the 5 questions. Answer however you like, you don't need to be an expert or have the right tools, just be you.
1 - Create a TikTok that persuades cats to like dogs
(if you don't use TikTok, just make a 20 second film on your phone)
2 - Create a advert for the new Olympic sport, breakdancing
(it could be a radio ad, a script, a poster or a film)
3 - Please can you summarise your 2023 in a poster
(your year, on a page)
4 - Pick your favourite BBC theme tune and write lyrics for it
(singing is optional)
5 - Pick a celebrity and turn them into a chocolate bar
(what's in it? What's it called? What does the wrapper look like?)
We welcome and encourage applications from candidates who are under-represented in the creative industries and are ambitious, aspiring and creative. You must be over 18 and a UK resident with right to work in the UK.
Please state in your application that you found this role through Creative Access.
If you have any questions you can email the BBC U team . As this is an unpaid ONLINE masterclass please put NA in the salary expectation box.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
Hey U!
We have an exciting opportunity for individuals looking to take their first step into the advertising industry. This is an unpaid masterclass for 12 weeks.
Introducing BBC Creative U, a 12-week ONLINE masterclass from the BBC's in-house agency, BBC Creative. The course is aimed at improving the diversity of talent entering the advertising industry and inspiring the next generation of advertising creatives.
Classes run every Tuesday from 4-6 pm, starting the 16th April 2024. The programme is free of charge and open to Black, Asian and Ethnic Minority backgrounds, aged 18 and over. The program equips you with essential skills and connects you with industry pros, to start a career in advertising.
Over the 12 weeks, experts from the BBC and beyond will conduct masterclasses in the core aspects of advertising, including idea generation, strategy, copywriting, and art direction. Plus, each student gets a dedicated mentor to support them during the program.
What will you gain from the 12 weeks?
- Understanding of the roles and processes in advertising
- Practise your creative skills
- An advert for your portfolio made with our editors
- Valuable connections and mentors
- Experience in an award-winning creative agency
- Increase your chances of being seen in the industry
Application
As part of the application process you MUST answer 3 of the 5 questions below and email it to the BBC U team before 16th February 2024. The email address is please clearly state your name in the subject line.
We will also be checking against eligibility before we consider your application so please make sure that all questions are correct before you submit your application.
Answer 3 out of the 5 questions. Answer however you like, you don't need to be an expert or have the right tools, just be you.
1 - Create a TikTok that persuades cats to like dogs
(if you don't use TikTok, just make a 20 second film on your phone)
2 - Create a advert for the new Olympic sport, breakdancing
(it could be a radio ad, a script, a poster or a film)
3 - Please can you summarise your 2023 in a poster
(your year, on a page)
4 - Pick your favourite BBC theme tune and write lyrics for it
(singing is optional)
5 - Pick a celebrity and turn them into a chocolate bar
(what's in it? What's it called? What does the wrapper look like?)
We welcome and encourage applications from candidates who are under-represented in the creative industries and are ambitious, aspiring and creative. You must be over 18 and a UK resident with right to work in the UK.
Please state in your application that you found this role through Creative Access.
If you have any questions you can email the BBC U team . As this is an unpaid ONLINE masterclass please put NA in the salary expectation box.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
About BBC